Price Conscious Shopping, Comparison Shopping, Saving Infographic, Saving Online, Price Infographic, Online Shopping Infographic, ecommerce infographic

1. Sourced From:
http://www.dunnhumby.com/ca/system/files/Price%20Sensitivity%20and%20its%20Impact%20on%20Advertising%20(2).pdf
www.webpronews.com/report-finds-consumers-making-purchases-more-quickly-2014-03
www.webpronews.com/report-finds-consumers-making-purchases-more-quickly-2014-03
65% of respondents said they're more sensitive to price now more than a year
ago
88% of respondents said they look for deals, rebates and best prices
99% of respondents with $50,000+ incomes shop on computers
52%of American
consumers agree
that the price of a product is
more important than brand
names, a figure that has
increased significantly over
the past five years
96.8 million adult internet users are using online coupons in
2013...
With mothers being twice as likely
to search for them.
Customers’ favorite brands are now the ones
they have a coupon for
42% of them feel their
purchasing power
has decreased
3 out of 4
consumers are more price
sensitive in 2013
PRICE & PRODUCT
92%of millennials said they use coupons as inspiration to create their
shopping lists
COUPON USAGE
Social Media & Coupon Usage
39% share and trade coupon via
social media
54% use a coupon found on
social media
64% use daily deal sites to get a
coupon
84% are more inspired to search
for coupons online after
learning about a product on
social media
51%of millenials said their coupon usage
has increased over the past year
8 out of 10
consumers are
consistently looking for
deals while they shop
Based on a
survey of 1000
consumers...
Based on a
survey of 1500
consumers...
meant to represent
US population
THE PRICE CONSCIOUS
CONSUMER