Do you ever feel like it’s time to stop spending money on social media? You’re not alone. The social media landscape is different now from what it used to be, and the recent changes are leaving many business owners wondering whether or not it’s really worth the investment. Is now the time for your company to rethink your strategy and get out of social media altogether? Not necessarily, but one thing’s for sure– if you’re not “doing social” the right way, you’re never going to see the results you’re hoping to see. Social media done well can be a huge boost to your business, but social media without an effective strategy can be disappointing at best… and a significant waste of money at worst. Here, we’ll discuss 7 myths that are preventing companies like yours from seeing a positive ROI from their social media marketing.