We recently completed a survey asking Instagram followers of food venues (restaurants and cafes) about the reason they’re following that particular venue on Instagram. The results were very interesting.
Once you see the numbers there will not be any doubt left in your mind that Instagram is THE social media network for your hospitality or restaurant business.
2. Instagram and food go together like beans and toast
Did you know that 18-35-year-olds spend
5 whole days a year browsing food
images on Instagram ?
Instagram can make or break your
business, especially if you’re in the food
industry.
Want proof?
3. 59.5% Of Food Followers On Instagram Want To Spend
Money
We recently completed a survey asking Instagram followers of food venues
(restaurants and cafes) about the reason they’re following that particular venue on
Instagram. The results were very interesting:
4. Don’t Forget, Most People Don’t Dine Alone
Food followers bring their friends and
family, which means more people and
more revenue for your business.
5. The Icing On The Cake: 38% Want To Learn More
About Your Venue
Even if 10% of these followers become customers, it will have a positive impact on
the business’ bottom line.
6. Instagram is THE social media network for your
restaurant.
But how do you use Instagram to grow your business and build a passionate and
loyal following?
8. Tip #1: Create An Amazing Profile
If you don’t have an attractive
and fully-optimized Instagram
account, be prepared to lose a
lot of potential customers.
9. Tip #2: Pick Your Hashtags
Hashtags are a powerful tool on
Instagram. Find hashtags that
are both, appropriate for your
business, and popular on
Instagram.
10. Tip #3: Post At The Right Time Of Day
According to Later, an Instagram
scheduling tool, the best times
to post are lunchtime (11am-1pm)
and evenings (7-9pm).
11. Instagram Is An Incredibly Powerful Platform For
Marketing Your Food Business
12. Want To Read The Full
Study?
Instagram Marketing Research For Food Businesses
