Tudo Puebla is an online hub for business, social and cultural information in Mexico. They came with an initial requirement of an easy to use framework running on an SQL database. Traffic increased by 50% in sic months.

1.
1
WWW.TODOPUEBLA.COM
-­‐
A
CASE
STUDY
• What
it’s
about
o Who
uses
it
o Main
features
of
the
site
• What
they
wanted
o Original
reason
for
creating
the
site
o Technologies
they
needed
• What
we
built
o Business
logic
analysis
o Technologies
we
used
o Consultancies
offered
• How
it’s
doing
now
o Sales
o Visitors
o Branding
and
Positioning
WHAT
IT’S
ABOUT
TodoPuebla.com
is
a
portal
that
revolutionizes
the
way
to
find
business
information,
social,
cultural
and
entertainment
in
Puebla,
which
is
located
in
East-­‐Central
Mexico.
The
state
supports
industries
such
as
textiles,
tourism,
agribusiness,
storage,
medical
services,
furniture
making
and
logistics
services
in
clusters.
In
2010,
Standard
&
Poor's
reconfirmed
the
state’s
‘mxA+’
rating
with
a
stable
outlook
due
to
the
state’s
finances.
The
portal
has
been
designed
with
the
highest
standards
of
quality,
adhering
to
proven
methodologies
to
ensure
ease
of
use
while
catering
to
different
segments
of
the
population
enabling
them
to
find
easily
what
is
happening
in
Puebla.
The
content
that
is
available
includes:
• Companies
and
professionals
presented
in
an
innovative
format
and
graphical
re-­‐sortable
lists
to
quickly
find
products
or
services
of
specific
interest.
• Social
Events
featured
Puebla
society,
with
the
events
of
the
best
magazines
available
in
Puebla.
• Youth
Forums,
where
everyone
speaks
about
their
likes,
interests
and
place
of
study
or
work.
All
the
kids
from
Puebla
have
their
own
space
on
the
internet
and
add
their
friends.
• Commercial
cinema
and
culture,
where
users
no
longer
have
to
navigate
multiple
sites
to
find
all
the
movies
that
are
playing
because
it
is
listed
succinctly
in
one,
easy-­‐to-­‐access
place.
You
can
also
filter
movies
by
genre
or
classification.
Going
to
a
movie
has
never
been
easier.
• Events
with
calendar
of
concerts,
sports,
theater,
conferences,
exhibitions
and
more.
Local
residents
can
quickly
look
up
events
they’ve
heard
about
on
the
radio
or
a
banner
they
saw
on
the
road.
www.todopuebla.com

2.
2
What
the
customer
wanted
The
site’s
mission
is
to
disseminate
business
information,
social,
cultural
and
entertainment
in
an
innovative
and
easy
to
use
on
the
Internet,
helping
to
take
everything
good
that
happens
in
Puebla.
The
conviction
is
that
Puebla
must
be
put
ahead
and
for
this,
things
must
be
done
with
passion
and
excellence.
Furthermore,
the
portal
aims
to
spread
the
culture
in
an
innovative
way
for
young
people
by
encouraging
a
growing
appreciation
for
cultural
activities.
They
came
with
an
initial
requirement
of
an
easy
to
use
framework
running
on
an
SQL
database.
They
wanted
the
site
to
be
able
to
handle
massive
traffic
volumes
centric
to
the
residents
of
Puebla.
As
such,
the
site
needed
to
handle
multiple
search
volume
simultaneously
while
offering
an
admin
portion
for
managing
the
10,000+
user
visits
the
site
was
expected
to
have
daily.
What
we
Built
We
opted
for
the
open
source
Cake
PHP
framework
which
is
known
for
its
robustness,
developer
friendliness
and
its
ability
to
add
module
after
module
onto
its
original
structure
even
after
deployment.
MySQL,
another
open-­‐source
SQL
database,
supported
the
Cake
PHP
framework.
We
surmised
that
an
initial
user
volume
of
10,000
daily
visitors
would
soon
balloon
to
include
most
of
the
internet
savvy
residents
of
Puebla.
Some
research
into
the
state’s
demographics
and
infrastructure
gave
us
an
insight
into
what
a
general
user
might
look
for
in
a
sight.
Among
the
modules
developed
were:
• Main
landing
page
that
contains
a
snapshot
of
all
that
is
relevant
happening
in
Puebla
• Movie
listing
containing
a
list
of
all
popular
movies,
theatres,
shows,
etc.
that
are
playing
along
with
their
showtimes.
Users
can
vote,
comment
and
visit
the
movies
right
from
the
cine
portal
itself.
www.todopuebla.com

3.
3
• Events
are
listed
according
to
VIP,
recommended
and
datewise
events
that
are
happening
in
and
around
Puebla.
It’s
a
great
tool
for
organizers
to
get
publicity
for
their
events,
for
generating
buzz
and
to
get
feedback.
• Companies
which
are
interested
in
hiring,
sourcing
fresh
talent
and
providing
various
services
are
listed
along
with
their
Google
Business
listings.
• Photo
Albums
from
in
and
around
Puebla
which
is
primarily
User
Generated
Content
which
acts
as
a
showcase
of
life
in
the
city.
• Blogs
created
by
the
admin
and
users
talking
about
various
articles
of
specific
interested
and
also
general
blog
topics,
entirely
in
Spanish.
• News
portal
containing
an
RSS
feed
from
the
various
newspapers
and
news
channels
of
Puebla
for
keeping
residents
up
to
date
on
what’s
important.
• People
profiles
containing
general
networking
information
about
the
users
and
residents
of
Puebla.
The
client
wanted
an
information
dispensing
portal.
We
built
him
a
gateway
for
Puebla
residents
to
connect,
socialize,
work
and
generate
awareness.
It
would
not
be
too
wrong
to
say
that
TodoPuebla.com
is
Puebla’s
avatar
in
the
internet.
How
it’s
doing
now
The
visitor
count
is
currently
averages
20,000
–
25,000
visits
everyday
with
traffic
volumes
peaking
to
30,000
unique
visits
on
holidays
and
during
festive
occasions.
The
portal
migrated
servers
twice
in
order
to
keep
up
with
the
rush
in
traffic
with
the
coding
requiring
minimal
change.
The
site
navigation
was
streamlined
after
analyzing
what
content
the
users
prefer.
The
site
is
earning
revenue
through
special
promos,
through
paid
companies
and
advertisements.
What
started
out
as
a
pet
project
for
a
city
is
now
a
self
sufficient
portal
that
informs,
educates
and
thrives
in
Puebla.
www.todopuebla.com

4.
4
Traffic
1
year
ago:
Traffic
Now:
www.todopuebla.com