Tech Talk: Personalized customer experience solutions: Powered by artificial intelligence-musyfy_hubbard_parhar

1. Tech Talk: Personalized customer
experience solutions - powered
by artificial Intelligence
Steve Hubbard, EVP Sales & Marketing
Sarbjit Parhar, President & Head of Development

2. MUSIC TO
POWER
YOUR
BRAND
Steve Hubbard
VP Sales & Marketing

3. U.S. E-Commerce Revenue Projected
Source: https://www.statista.com/outlook/243/109/e-commerce/united-states#

4. Current Pain Point – Low Conversion Rate
Source: Oracle’s 20 Key Commerce Metrics that count 492051-key-comerce-metrics-final (2).pdf
3%

5. SOURCE: ECONSULTANCY.COM
Customer
experience
Content
Marketing
Mobile Personalization Social
The Main Driver - Improving Customer Experience
22%
15% 13%
11%
7%

6. SOURCE: ECONSULTANCY.COM
Added Senses = Improved Customer Experience
3%
10%
17%

7. Independent Survey Results In Store
Source: http://www.snailarts.com/music-streaming-services-for-business/

8. Musyfy – Music 2 buy 2
A new e-commerce customer
experience, utilizing an integrated
Music and Audio Messaging player,
powered by an AI recommendation
engine software. Creating a more
personal link to the customer.

9. Music is an Alternative way of Communicating
Music is a personal connection to the brain

10. Multi-sensory Customer Experience
Influence
perception
Improve
sleep
The musical
brain…
Release
dopamine
Generates
positivity
Stimulate
creativity
* http://www.nytimes.com/2013/06/09/opinion/sunday/why-music-makes-our-brain-
sing.html?src=me&ref=general

11. 23% will purchase9% will pay more71% will purchase69% will pay more
Make a Connection
SOURCE: CEB/MOTISTA SURVEY, CEB ANALYSIS
No personal
connection
High personal
connection

12. Webrooming
74% B2C buyers conduct research online

13. 74% B2B buyers conduct research online
Online as a Tool
72% 46%
Research on phone
before purchase
Say it is their most
valuable shopping tool

14. Musyfy creates a full demographic of the B2C
Product or
service
Music
Cultural
events
Time of day
Customer
Current
events
Weather

15. AI Media Player in Shopping

16. AI Media Player in Branding

17. AI Media Player in Hotel

18. AI Media Player in Travel