Presentation from NRF 2019 Retail's Big Show Greg Petro, CEO, First Insight Michael Gilbert, EVP, Product Development, Kohl's Ann Joyce, Chief Customer Officer & EVP, Technology, Chico's FAS, Inc. Mark Chrystal, Chief Analytics Officer, rue21

1. Product Paradigm Shift
Customer-centric Merchandising in the Age of Data and
Decision Agility

2. Product Paradigm Shift:
Customer-centric Merchandising in the Age of Data
and Decision Agility

3. Greg Petro
President & CEO

4. 10 Predictions For Retail In 2019
Zero-party data
Small is the new Big – Niche &
Digitally-native brands
Customer-Centricity goes
mainstream
Feeling the weight of Tariffs
Algorithms take control
Millennials flock to Luxury brands
Boomers constrict spending
Apple jumps the shark
Amazon: Prime plateaus, prices
increase
The Final Divide: winners vs. losers

5. Men Making More
Purchases Online This
Year than Last Year
Now on Par With Women
Shoppers

6. 6
53%
45%
MEN SHOPPING ON AMAZON
MORE OFTEN THAN W OMEN
OR MORE TIMES
PER MONTH
SHOP ON
Men Are Shopping on Amazon
More Often Than Women

7. Percentage of men who NEVER make mobile purchases has
decreased drastically.

8. EVP, Product Development
Michael Gilbert

9. Chief Customer Officer &
EVP, Technology, Supply
Chain & Field Operations
Ann Joyce

10. Chief Analytics Officer
Mark Chrystal