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HOW TO PROTOTYPE YOUR 
ORGANISATION? 
JO MARTENS - NASCOM
I AM 
JO MARTENS 
AND I’M WORKING AT NASCOM HI!
We are service 
designers 
We conceptualise, develop and 
manage digital platforms and services
You want to go from A to B 
? 
A B
You want to go from A to B 
A B 
A developer 
builds you a car
You want to go from A to B 
A B 
An agency builds 
you a pretty car
You want to go from A to B 
A service 
designer guides 
you along the 
way from A to B 
? 
B 
A 
… and beyond Z
WHY PROTOTYPE OUR 
ORGANISATION?
It’s a VUCA world
It’s a mental world
Mental models are essential tools, 
allowing us to navigate through life
IMAGINE A MAP OF THE WORLD 
5 seconds
How you interact with a technology 
organisation, is a function 
of your mental model 
of that technology organisation
“SHAKE IT LIKE A 
POLAROID PICTURE” 
WRONG MENTAL 
MODELS CAUSING 
TROUBLE…
TRAPPED IN A MENTAL MODEL
HOW TO PROTOTYPE? 
CREATE CULTURE 
CREATE EXPERIMENTS 
CREATE HABITS
CREATE CULTURE
Culture is doing little big things, 
over and over again
PRESENTS
At nascom, we are culture pushers 
Tools 
Methods 
Culture 
Tools and methods don’t solve problems.
help you do what you do 
dictate how you do things 
who you are 
why you do what you do 
Why? 
Tools 
Methods 
Culture
help you do more, 
scale up 
help you do things right, 
govern 
pushes everyone to make 
the right choices 
Why? 
Tools 
Methods 
Culture
The Ikea-effect: when labour 
leads to love 
“The Ikea effect: http://en.wikipedia.org/wiki/IKEA_effect” 
“ When labour leads to love: http://www.nascom.be/blog/when-labour-leads-love-nascom-club-house”
PRESENTS
The analogue-effect: when linear 
leads to attention
PRESENTS
You hire attitudes, not skills
Flourishing talent
PRESENTS
The tale of the fox and the 
hedgehog 
“http://www.nascom.be/blog/hand-heart-and-mind-craftsman”
PRESENTS
The practical wisdom of the 
professional
CREATE EXPERIMENTS
PRESENTS
PRESENTS
PRESENTS
PRESENTS
PRESENTS
PRESENTS
PRESENTS
PRESENTS
CREATE HABITS
PRESENTS
THANKS! 
C-MINE 1 BUS 13 
Evence Coppéelaan 91 
3600 Genk 
Belgium 
Phone +32 89 20 15 00 
Fax +32 89 20 15 01 
Info@nascom.be

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Darefest 2014: how to prototype your organisation