As niche market image of BIPV is changing, this presentation talks about various opportunities that exists for both PV firms and glass firms in this space. It talks about those factors that are likely to influence BIPV markets in the coming years. Also it discusses as how attempts are made to integrate supply chain of BIPV with the supply chain of local construction market and how BIPV firms are trying to build their own distribution network. Information provided in this presentation are taken from NanoMarkets' report:- "BIPV Glass Markets-2014 & Beyond'

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Opportunities for BIPV Glass
NanoMarkets, LC
March 2014
© 2014 NanoMarkets, LC
www.nanomarkets.net

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ABOUT NANOMARKETS
• NanoMarkets provides industry analysis of advanced materials
markets in the energy and electronics sectors. We have been
covering these activities for a decade.
• Our work includes market, company and technology analysis,
market forecasting and due diligence.
• Offerings include reports, custom consulting, seminars/webinars
and in-house training. NanoMarkets is based in US, with
extensive contacts all over the world.
© 2014 NanoMarkets, LCwww.nanomarkets.net

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ABOUT THE REPORT
NanoMarkets’ latest report on BIPV glass analyzes future scenarios for BIPV. It includes a detailed
eight-year market forecast with breakouts by type of building and PV technology and in both volume
and value terms. We also discuss the BIPV glass strategies of leading glass and PV firms as well the
community of firms whose core business is developing and installing BIPV glass.
One possible road to a larger addressable market for BIPV glass will be to use solution-processed PV
layers and here we note that both Pilkington and AGC are already actively involved in joint development
projects that could do just that. With this in mind, our report examines how the economics of BIPV
glass will evolve based on c-Si, thin-film, and DSC/OPV materials.
This report also discusses how BIPV glass can better be sold to architects, who are sometimes
skeptical of the BIPV glass concept, but remain the key decision makers on the demand side. In part
this is about improved marketing. But as we discuss in this report, it is also a matter of playing up the
aesthetic advantage of solar glass (for example with tinted and colored products) and by incorporating
additional smart features such as hybrid light/photovoltaic capability.
This report is based around NanoMarkets ongoing program of publishing industry analyses of various
segments of the BIPV market, an area in which we have been involved for five years
www.nanomarkets.net ©2014 NanoMarkets, LC

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RELATED REPORTS
Dye Sensitized Cell Markets – 2014
BIPV Glass Markets - 2012
Building-Integrated Photovoltaics Markets 2012
www.nanomarkets.net ©2014 NanoMarkets, LC

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IMPACT OF THE SOLAR REVIVAL
• A significant number of BIPV installations in prestige buildings being observed
especially in USA and Europe
• Thin film technology likely to pave way for cheaper BIPV glass
• In an attempt to ramp up their renewable electricity generation capacity, governments
of various countries likely to support BIPV markets including BIPV glass
• As per European Union’s directions, all buildings in the EU must include a net zero
energy component by 2020
• All commercial constructions in California (USA), likely to become ZEB by 2030
• Japanese government planning to cover 50% of residential electricity load through
BIPV based solutions
• Due to high costs of BIPV glass products, solar industry unable to penetrate regular
construction markets and at present its application is limited to prestige buildings,
which is a niche market
©2014 NanoMarkets, LC

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CHANGING PV MATERIAL MIX
©2014 NanoMarkets, LC
c-Si
Cost, fragility and issues related to
transparency are the main limitations.
But still it is expected to continue
dominating the BIPV glass segment
for coming eight years.
Innovations such as new levels of
efficiencies, metal wrap through, HIT
cell might help in bringing down the
price of c-Si modules further.
Many companies including Eclipsall
are active in this technology
CIGS
Exhibits highest efficiency among all
thin film technologies.
But achieving scalability still looks
difficult for manufacturers.
The ability to adjust CIGS composition
is the greatest advantage with CIGS
but again it requires superior process
control that limits its scalability.
Hanergy Solar (China) is active in this
technology.
CdTe
CdTe , the only thin-film technology that
has been able to compete with c-Si.
First Solar seems to be one of the few
companies active in CdTe based solar
modules, but not interested in BIPV.
Transparency levels allowed by CdTe
and toxic nature of Cadmium limits
applicability CdTe in BIPV applications.
First Solar and RSI are active in this
area.
DSC & OPV
Both are equal in matters of efficiency,
stability and visual aesthetics.
Dyesol, Exeger, g2e, Pilkington
America and Solaronix involved in pilot
production projects to explore
feasibility of DSC-based BIPV glass.
Heliatek and BELECTRIC are active in
OPV technology.
DSC and OPV likely to become
competitive technologies for BIPV
products in future.

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IS BIPV GLASS INTERESTING TO BIG GLASS AND PANEL FIRMS?
• As a result of growing demand of BIPV glass markets, we are likely to see more
partnerships between glass firms and PV manufacturers in the coming years
• Glass companies see BIPV as a way to show advanced products
• Ability to add color and aesthetics to solar panels will provide a competitive advantage
for glass companies
• Joint venture between SwissINSO Holding (Switzerland) and Acomet Solar
(Switzerland) is an attempt to integrate SwissINSO’s Kromatix colored glass
technology with solar modules to improve aesthetics and overall efficiency of BIPV
• Major glass companies like AGC and NSG actively involved in R&D related to BIPV
glass
• Glass companies have shown interest in smart windows and similar applications where
BIPV glass can be an integral part
©2014 NanoMarkets, LC

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IMPACT OF GREEN BUILDING SEGMENT
©2014 NanoMarkets, LC
According to directives from OEERE (USA) and EEC (European
Union), net zero emission is mandatory for all new buildings which in
turn likely to create new market opportunities for BIPV glass in the
green energy building sector
Subsidies granted in USA, China, Europe and Japan on PV and
BIPV products might help in adoption of BIPV glass in the green
building sector
At present, BIPV glass offers the ideal solution for achieving the
required energy efficiency and visual aesthetics for the global green
building market, value of which is estimated to be more than a trillion
dollars
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CHANGING SUPPLY CHAIN: RETAIL AND DISTRIBUTION
©2014 NanoMarkets, LC
BIPV GLASS
MANUFACTURERS
CONSTRUCTION
CONTRACTORS
END USERS
Being a niche market within construction industry, BIPV
glass products are being distributed by the manufacturers
to the site directly but now efforts are made to integrate it
with supply chain of construction market.
Also firms started building their own distribution network.
For example:- Cristacurva, a glass firm from Mexico has
become distributor of Onyx In Texas, Oklahoma and
Louisiana.

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OPPORTUNITY ANALYSIS AND ROADMAP BY PRODUCT TYPE
©2014 NanoMarkets, LC
Windows
Potential integration of this BIPV product with smart
glass likely to create opportunities for integrated
BIPV glass windows on a large scale.
Reduces energy consumption by eliminating the
need for heating, lighting and air-conditioning.
However efforts to combine PV capabilities with
smart glass is at experimental stage and at present
it will be difficult to predict its commercial feasibility.
Skylights
Provide an unobstructed surface for sunlight
diffusion and hence leads to better power
generation.
Architecture-inspired multifunctional abilities of
skylights will make them most preferred BIPV
product in the construction industry.
Availability in multiple configurations like ridge,
single slope, and pyramid makes skylights feasible
to be installed in a wide variety of spaces .
Building facades and curtain walls
Facades provide large square foots of area that
can be converted into PV generating surfaces.
Being vertical installations might not receive high
intensity insolation and also intensity of incident
insolation likely to get reduce due to physical
obstructions such as trees and neighborhood
buildings.
Atrium glass, canopies and pergolas
Use of BIPV glass in atrium, canopies and pergolas
adds to architectural shape of the building in
addition to increasing its energy efficiency.
e.g- British Gas-owned Smart Home development
in Watford (U.K) used a transparent solar PV glass
atrium.

11. Firms BIPV products Comments
AGC Glass
SunEwat and Sunjoule range of
BIPV glass products based on mono
and polycrystalline Si
World’s largest producer of flat glass
BIPV glass products focused on
facades
First Solar CdTe , C-Si and PV modules
A key company in CdTe space
Acquired GE’s IP portfolio on CdTe
technology
Not immediate involvement in BIPV but
products offered are being used by third
party in BIPV glass installations
Hanergy PV modules for BIPV (CIGS and Si
based thin film technology)
Intends to become the leading
manufacturer of thin film solar cells,
CIGS in particular
Acquisition of CIGS specialty firms like
Global Solar, MiaSolar, and Solibro
supports its intentions
It is expected to achieve cost
efficiencies in manufacturing processes
but strategies to perform competitive
business with CIGS not very clear.
FIRMS TO WATCH IN BIPV SEGMENT
©2014 NanoMarkets, LCwww.nanomarkets.net

12. Firms BIPV products Comments
Heliatek OPV films for facades
A key firm to watch in OPV technology
It has signed a joint venture agreement
with AGC glass.
Such collaborations show its efforts
towards exploring potential of OPV for
manufacturing BIPV glass especially for
facades.
Onyx Curtain walls, skylights, PV glass
based in c-Si and a-Si
Has ramped up production and is
offering BIPV glass.
Executed many key prestigious
projects in skylights in USA, which in
turn will develop awareness about the
benefits of BIPV glass in the market.
Pilkington (NSG) DSC panels for BIPV applications,
DSC materials
Has plans to launch DSC-based BIPV
glass modules by 2015 in collaboration
with Dyesol.
Plans full scale deployment by 2020.
Dytech Solar, a collaboration of Dyesol
and Pilkington America, to launch pilot
production project
©2014 NanoMarkets, LC
FIRMS TO WATCH IN BIPV SEGMENT
www.nanomarkets.net

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OPPORTUNITY ANALYSIS REGION/COUNTRY WISE
©2014 NanoMarkets, LC
UnitedStates
• USA , an established
market for BIPV and has
huge potential for further
growth.
• Demand is mainly driven
by installation of BIPV
glass in a few prestigious
projects
• Demand exists mainly
for BIPV products like
facades and skylights.
• Bisem and Onyx Solar
are the major firms in
the U.S BIPV markets.
Europe
• Expected to be the largest
BIPV glass market in the
coming years.
• European demand for
BIPV glass is likely to
constitute a major portion
of the global BIPV glass
demand.
• EU directives for all new
buildings to be net-zero
energy building by 2020
and the target of 20%
power generation using
renewable energy set by
Energy Performance of
Building Directives,
likely to start new era of
opportunities for BIPV
glass.
AsiaPacific
• Japanese government’s
intentions to meet 50% of
its residential power load
through BIPV will drive
growth for BIPV markets
in Japan.
• Panasonic, Sharp are
deriving BIPV market in
Japan with their evolved
BIPV products.
• In China again it is
government’s favorable
stand on BIPV glass that
is driving the demand.
• Chinese BIPV firms have
mainly adopted
acquisition and
collaboration as growth
strategy.
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14. www.nanomarkets.net
MARKET OUTLOOK
©2014 NanoMarkets, LC
CAGR
is more
than
45%
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
2014 2015 2016 2017 2018 2019 2020 2021
$Millions
Industrial buildings
Residential buildings
Commercial and
government buildings
Prestige buildings
Zero-energy buildings
In eight years
duration, a shift from
prestige buildings to
zero-energy buildings
is likely to be seen if
revenue from BIPV
glass is considered
In immediate future,
we don’t see much
growth in commercial
and residential
buildings but
definitely
opportunities exits in
future

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CONTACT US
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