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The Line Campaign / Media That Matters: Activate!
- 1. Media That Matters: ACTIVATE! Sponsor: Arts Engine & Fledgling Fund Moderator: LinaSrivastava Zach Niles, Ciné Institute and co-director of Sierre Leone Refugee All-StarsNancy Schwartzman, director of The LineSean Gardner, League of Young VotersDennis Chin, Communities for ChangeTia Lessin, director of “Trouble the Water”
- 2. THE LINE documentary Sex. Consent. Power. Pleasure
- 3. THE LINE film THE LINE – 24 minute documentary film Personal, political, sex-positive, contemporary doc about consent & rape 5 years in the making Funding for THE LINE Campaign, Fledgling Fund Media Education Foundation Release
- 5. Trailer: 30 secondsof provocative footage: Keg Stands, The Bunny Ranch, “Hot Girls”, to appeal to students “We raise women to survive in a rape culture, yet we do nothing to talk to men about not raping.” – Don McPherson, Sexual Violence Prevention Educator “If you have done anything that makes you something less than a ‘perfect victim’ you’re doomed…” – Brett Sokolow, Risk Assessment Attorney
- 6. THE LINE Campaign: Goals Inspire -> Capture -> Share -> the conversation – what is “private” between friends, partners, to public What does THE LINE make you think about? What do you want to say about your sex life? How do you envision your future relationships?
- 7. The Line Campaign Team: Me: filmmaker & activist Melissa Gira Grant: Sex blogger, internet goddess Youth interns & bloggers: college-age, living the culture, outspoken in their networks Extended family: Sex-Educators, social scientists, male-focused violence prevention, campus-focused violence prevention: Scarleteen, SAFER, Men Can Stop Rape, Prevention Connection Cameraperson/Editor: Me & my husband, Isaac Mathes
- 8. Tools Wordpress: whereisyourline.org Facebook: THE LINE Twitter: @thelinecampaign Stickers! Photos of stickers Tumblr: whereisyourline.tumblr.com Flickr: group pool Vimeo.com, blip.tv
- 9. The Pink Chaddhi Campaign: harnessed FB for direct action
- 10. “We the Women” Saudi Campaign: Stickers and Flickr
- 12. Where is your line?
- 13. Where is your line?
- 14. Where is your line?
- 16. Blog Topics Rape: Timely and Timeless - Choose Your Battles with the news cycle, media crit Can consent be “murky”? What is “Rape Culture”? Rough Sex and Feminism Youth-focus, youth voice, peer-to-peer student issues
- 17. Youth brain trust:Carmen, Ingrid & Marilla
- 18. Strategies for traffic & audience Blog posts -> wordpress, twitter, Facebook Solicit comments from FB, sometimes comments stick there, others respond on Twitter, tracking through bit.ly Personal emails, tags or @ to educators, Activists: Sex-Educators, “the network” Hotlinks to other sites, non-profits
- 19. February: Teen Dating Violence MonthSexting : MTV a_thin_line
- 20. Corporation: Fail! Teens, Sex & Violence
- 21. Critique -> Conversation Youth voice - > Amplified on whereisyourline.org -> Tweeted it out to @a_thin_line Meeting w/project director at Viacom HQ Hosted “ASK ME” Valentine’s Day video
- 22. 1000 views by Feb 15th: MTV, Feministing, Bust.com
- 24. Components Film Stickers Tweets, FB Blog posts & comments Viral Videos Video Podcastsw/non-profits Participation! Whereisyourline.org, @thelinecampaign