This issue of Small Biz Forward focuses on resources for small businesses. It includes articles on managing resources to grow a business, marketing ideas, using what you have to expand, and holding a business retreat. It also provides lifestyle articles on building confidence, staying healthy, and employee direction. Resources are defined as anything that helps a business operate, including people, equipment, knowledge, and finances. The issue emphasizes identifying and utilizing available resources to take a business to the next level of growth and success.

1. SMALL BIZ
FORWARD
VOL. 21 NO. 7
$4.95
Tips for the small business that get results
7 Small Business
Marketing Ideas
pg 33
Managing your Business
pg 12
Business Retreat
Grow Your Business in 6
Easy Steps
pg 23

2. SMALL BIZ
FORWARD
Connect, Collaborate, Succeed.
Executive Editor
Editor, Layout, and Design
Advertising Inquiries
Subscriptions
Twitter
Facebook
LinkedIn
i
Nancy Becher
Nickolas Bond
nancy@sucess4biz.biz
701 N. Prairie Street
Sturgis, MI 49091
(269)-651-3555
http://smallbizforward.com
info@success4biz.biz
@smallbizjunkie
www.facebook.com/bsuconnector
www.linkedin.com/in/nancybecher
Vol. 21 No. 7 Small Biz Forward is published monthly by Celebrate Business Publishing, a division of
Business Success Unlimited. ISSN 2332-5887
No part of this magazine may be reproduced or transmitted into any form by any means without written
consent from the publisher. Unsolicited manuscripts and photographs will be returned only if accompa-nied
by a stamped, self-addressed envelope. All letters sent to Small Biz Forward will be treated as un-conditionally
assigned for publication, copyright purposes and use are subject to SBF unrestricted right
to edit and comment

3. BUSINESS SUCCESS UNLIMITED
CONNECT, COLLABORATE, SUCCEED.
BSU HELPS SMALL BUSINESS SUCCEED THROUGH
MENTORING PROJECTS, NETWORKING GROUPS, AND
ENTREPRENEURIAL FORMS.
FROM BUSINESS KNOW-HOW TO
BUSINESS NETWORKING BSU HAS
IT ALL!
ii
NANCY K BECHER CEO
701 PRAIRIE STREET 2ND FLOOR
STURGIS, MI 49091
PHONE:(269) 651-3555
EMAIL:NANCY@SUCCESS4BIZ.BIZ

4. 3
23
43 Event Calendar
45 Membership Directory
19
CONTENTS
Cover Story
23 Business Retreat
Grow Your Business in 6 Easy Steps - A Retreat to Take Your Business to the Next Level
Features
5 Office to Office
Letters to the Editor and Thoughts
7 Managing your Business
Resources to Help You Grow
15 Security and the Entrepreneur
Helpful Resources for Today’s Dangerous World
19 Why I’m not Reinventing the Wheel
Materials for Training Programs and Business Applications

5. 4
33 7
CONTENTS
33 7 Small Business Marketing Ideas
Ideas to Get the Small Business Owner on the Right Track
37 Being Connective
Using What You Have to Get Where You Want
41 Curb Appeal
A Fresh Perspective on Advertising and Social Media
Lifestyle
11 Building Confidence
Body Language and How it Affects Your Business
21 Your Health is Like a Marathon
Staying Healthy to Keep Your Business Healthy
29 I Need Direction
A Human Resource View of Co-Workers and Employees

6. Where has this year gone? For me it’s been a
whirlwind of doctors and hospitals, insurance
companies and pharmacies. My year started out
great and then in February, I had a run in with a
car and the car won. Two shredded tendons, two
ligaments and two broken bones later, the end of
June saw me in surgery to fix it. And then months
of no walking, casts and “boots” and finally I get
my foot into new shoes – yay. Only to find that I
now need more medical interventions. SIGH.
And in the process, the world has kept on keep-ing
on. And so too did my business – thanks in
big part to the fact that I had a lot of resources at
hand to help me continue.
Resources? What do you mean by resources?
Ehow.com gives us this definition: “Business re-sources
are anything and everything that helps a
company operate and do business. This can in-clude
the use of human capital, natural re-sources,
tangible resources such as property or
production machinery, intangible resources such
as brand image and knowledge, financial re-sources
and anything else a particular business
may use to make a profit. Every business re-source
used to produce goods or to serve cus-tomers
has an economic value.” Read more at
http://www.ehow.com/about_5089164_business-r
esources-definition.html.
For me, resources I used were telephone, Inter-net,
my Smartphone, my laptop and tablet. Soft-ware
that made it easier for me to connect my of-fice
equipment at home with my office equipment
at the office were very valuable. I did a lot of re-search
to find ways to work while sitting in bed or
on the couch, not wanting people to know I
wasn’t up to my best. I had to rely on other peo-ple
to help support me in my endeavors.
All in all, resources are important to have. I
learned early on that I needed a plan (or plans)
that would give me flexibility, knowledge, and an
ability to work regardless of any situation I might
find myself. So, how do you start building such a
program for yourself?
This month’s issue of Small Biz Forward is all
about using resources…there will be resources
given and resources talked about for you to cre-ate
and use in your own business. I urge you to
read about these resources, think about your
own business and start to create a list of items to
incorporate into your own actions so that when
the time comes (and it will – even if it’s a bad
storm this winter that keeps you from going to
the office) you have things at your fingertips to
help you continue running your company suc-cessfully.
In the meantime, enjoy your Thanksgiving and
be thankful for all the successes in your life.
Nancy
5
Office to Office
November???

7. 6
Letters to
the Editor
As a successful small business
owner, I look forward to reading the
articles in each addition of Small Biz
Forward. I love that they are written
by local business people just like my-self
and always contain fresh ideas
and information, often on subjects
that we are all aware of but may
need to be gently reminded of the
importance to smoothly running our
businesses. This is a well done
publication that is a short, easy read
and I would recommend it to every
small business owner who wants to
stay relevant in today’s rapidly
changing market.
Deb Sanderson, Owner of Tread-
Stone LLC & Nerium Brand
Business Success Unlimited and the
Small Biz Forward had given me a
great opportunity to expand my
business and my reach to the
business world. Before I became a
member, my focus was centered on
addressing the needs of individuals.
Business to business sales take
longer to close and require
significantly more service, which is
why your organization and your
magazine has become an important
vehicle for me to take the next step.
The information in your magazine
has given me some fresh ideas to
consider.
Thank you for there for me.
YBNF TIP
5 STEP FACEBOOK
MARKETING CAMPAIGN
When advertising on Facebook it is good to consider
the benefit of creating a campaign that includes:
1. Start with a strong post that creates interest & in-vites
comments.
2. Create an EVENT and share the EVENT on your
page as well as send invitations to specific people
who follow your profile page
3. Use the PROMOTE feature (found either at the bot-tom
of your post or can be created from a Face-book
Ad) or use the OFFER feature (if you have 400
fans or more). Share your post and/or EVENT on
your profile page, other pages of yours, and in
groups on Facebook.
4. Create a Facebook Ad targeting your demograph-ics
and fitting within your budget.
5.Watch your INSIGHT and make adjust during your
campaign period (3 weeks minimum). Visit our
page at
www.facebook.com/YourBusinessNeedsFans and
click on the EVENTS tab for info on upcoming work-shop
or call for individual help online or face-to-face
(574)-344-8895

8. MANAGING YOUR BUSINESS
RESOURCES TO HELP YOU GROW
by Nancy Becher, Business Success Unlimited
So you’ve been in business for a while. Your revenues are
growing, and you’re finding yourself in a sustained growth
period. But you are still trying to do everything yourself.
How’s that going for ‘ya?
Now’s the time when you need to start putting processes
and procedures into place instead of running by the seat
of your pants. Sound familiar? Wouldn’t it be nice to have a
plan in place to get you from point A to Point X, Y and Z.
So, let’s get started. Don’t worry, I’ll help you.
7
Since 1983 she has
run business referral
groups, educational
training programs
and small business
associations. First in
Washington, DC
metro areas and now throughout Michigan,
with programs in Grand Rapids, Kalama-zoo,
Niles, and Sturgis, MI as well as South
Bend, Mishawaka, Elkhart, Granger, and
Fort Wayne, IN.

9. Have you ever compiled a business plan? What
about a SWOT analysis? Do you have your mis-sion
statement? These are all important parts of
creating your roadmap. If you have done these,
get them out and reread them, thinking about
how they may have changed and morphed since
they were originally written. If you haven’t done
them, NOW is the time. Start work on them now.
It is also at this time that you may be considering
hiring employees to help take you to the next
level. Do you know all the laws and regulations
that you have to abide by when you have employ-ees?
What about job descriptions and work flow
processes? Do you have those in place? Depend-ing
on the type of business you have, are you
looking at enlarging your facility? Moving from
home into an office? Buying or renting space?
Maybe your employees will be home-based and
telecommute? Where do you hold meetings? In a
coffee shop? Or an office conference room? All
of these are important decisions that need to be
made as you grow.
Perhaps you might want to consider working with
a human resources agency or a placement serv-ice
that can take on the tax liabilities, find the
right employees (through their tests and proce-dures,
freeing you from those responsibilities)
and worry about payroll. These are great serv-ices
and while you pay a bit more to have them
on your team, it is often well worth the expense.
As you grow, you should also be thinking about
financing. You probably have been bootstrap-ping
up to now, but by this time you need to
know you have the resources to pay for employ-ees,
to expand, to hire a lawyer, or other support.
By creating a relationship with a bank you will
have someone on your side – there to help you
when you need a loan or other financial guid-ance.
Now may also be the time to think about
other, alternative financing options such as ven-ture
capitalists and angel investors. And of
course, any time you’re talking about money, you
need to have your ducks in a row, know your fi-nancials
(perhaps you have a bookkeeper or
should think about getting one). If you don’t know
your numbers, no one is going to take you seri-ously.
And speaking of attorneys, it also becomes im-portant
at this point that you have someone you
can call on with legal questions. Someone who
can answer questions that are not easily an-swered
by Goggling them. Do you hire one on
retainer? Do you use one piecemeal – only when
something comes up? Does it make sense to
have legal plans in place so that you don’t get
sidelined should the need arise.
How do you find out about all these different peo-ple,
businesses, strategies, etc.? Always do your
research, but ask colleagues, collaborators, cli-ents
– get referrals and then talk with people.
You need to feel comfortable with who you bring
on board, and reasons for doing things in a cer-tain
way. If you don’t believe in the person or
process, it will probably not work for you.
Whatever you do, know that the “Chief Cook and
Bottle-Washer” approach is not going to work
any longer. You’ve done great so far, but now it’s
time to delegate and find those who do what
they do best while you take care of business.
8

10. You can tell who the strong women are. They’re the ones you
see building each other up instead of tearing each other down.
9
Women’s Business Bureau
Open a chapter near you!
269-389-0556
www.womensbusinessbureau.com
Inspiring Change

11. 10
Across
4. A small business magazine that has tips and tech-niques
for growing your business.
6. A wise and trusted counselor or teacher.
7. Source of supply, support, or aid, especially one
that can be readily drawn upon when needed.
9. A supportive system of sharing information and
services among individuals and groups having a
common interest.
10. An institution for receiving, lending, exchanging,
and safeguarding money and, in some cases, issuing
notes and transacting other financial business.
Down
1. Alternative financing source.
2. An association, primarily of people in business, to
promote the commercial interests of an area.
3. Working together.
5. A group who originate or are primarily responsible
for the execution of a particular idea, project, or the
like.
8. Similar to a conference but with the objective of
relaxation, rejuvenation, and gaining new ideas with-out
stress or pressure.
CROSSWORD

12. In sales and sales management
for over twenty years, Jan has
trained people to successfully mar-ket
their products and services
through adaptive and consultative
sales techniques.
A recent transplant from Atlanta,
Jan is the Founder of Women’s
Business Bureau, a women’s busi-ness
organization in Kalamazoo.
Jan’s expertise lies in building
ground floor operations into fast
growing, profitable businesses.
Contact Jan:
334-560-6955 (cell)
www.womensbusinessbureua.com
Confidence is your greatest selling tool! Without the right amount of confi-dence,
people can see right through you. Confidence comes from knowing
your product and service inside out and feeling good about yourself.
Having the right amount of confidence is important because too much confi-dence
can convey arrogance. Too little conveys lack of creditability and of-ten
distrust. Gaining confidence takes practice. It takes doing things outside
of your comfort zone, meeting a diverse group of people, learning about
your competition, understanding your weaknesses and building on your
strengths.
What does your body language say about you? Body language is truly a
language of its own. We all have quirks and habits that are uniquely our own.
Being aware of body signs can help you better read a person’s reaction to
what you’re saying and help to make a better first impression. There’s been
studies regarding how different body language signs affect how people may
perceive you. It is said that when talking to a person the information that we
receive can be broken down as:
• 10% from what the person actually says
• 40% from the tone and speed of voice
• 50% is from their body language
11
BUILDING
CONFIDENCE
by Jan Murphy

13. Most people are not conscious of their body language. That’s the reason that it’s important to learn what
the most common body signs are so that you can avoid making the mistakes that might make people feel un-comfortable
or give them the impression that you are not confident. Learning body language signs will also
help you to read the signals people give out while you are having a conversation with them. Are they bored
or interested?
Here’s a few body language signs you should recognize:
• Lowering one's head can signal a lack of confidence. If someone lowers their head when complimented, they may be shy or
timid
• Touching or tugging at one's ear can indicate indecisiveness
• Sincere smiles encompass the whole face (noticeable in the eyes)
• A false smile usually only engages the lips
• When a listener nods, this is usually a positive message and relays that they are interested and paying attention. However,
excessive nodding can imply that the listener has lost interest but doesn't want to be rude
• Pushing back one's shoulders can demonstrate power and courage
• Open arms means one is comfortable with being approached and willing to talk/communicate
• Folded arms show that there is a sort of barricade between them and other people (or their surroundings) and indicate dis-satisfaction
• A lack of confidence or apprehensiveness can be displayed when you don't look another person in the eyes
• One tends to blink more often if nervous or trying to evaluate someone else
• If you look directly into another person's eyes you are displaying self-assurance
• If you are irritated with a comment made by another during a conversation, a common movement is to take a quick glance
sideways
Best tips on building confidence:
• Dress professionally and wear clothes that fit and that are best suited for your weight and are age appropriate
• Learn what people like the least about you
• Know what people like the most about you and accentuate it
• Practice your elevator speeches—have several and change them frequently
• Know the best and worst things about your product or service
• Always maintain good eye contact with people without staring
• Watch your body language, walk with pride and confidence
• Have a prepared presentation before meeting a prospective client
• Know as much about the prospective client as you can before meeting them
• Have a firm, confident handshake: people will judge you on your handshake—it is a fact!
• Know the objections that people have about your product and service and practice how to overcome them.
• Smile and be friendly
There’s a great quote that I enjoy using. I’m not sure where it originated and to whom to give credit but I of-ten
use it, “fake it ‘til you make it.” There’s nothing wrong with pretending that you’re confident. If you prac-tice
it enough, eventually you’re going to believe it just like everyone does!
12

14. =
It's so close! Can't
you just FEEL the
excitement building
for the upcoming
holiday activities?
Would you like to SLOW
DOWN a bit and ENJOY the
reason for them? Here is how
YOU can ADD VALUE to your
HOME in a simple, easy way
with Simply Said custom vinyl
designs! Anyone would enjoy
these gifts from you.
Happy ThanksGIVING!

15. 14

16. A lot has been happening around the world (and here within our own borders) over the last month. We have seen
threats from ISIS and fighting in Syria and Iraq heat up, the Ebola virus has been in the news, additional hacking of
major corporations have come to light. Not only this, but the holiday season will be upon us faster than you can spell
Kris Kringle.
For those planning on international travel, do not forget the passport and keep in mind a passport can take up to 6
weeks; http://travel.state.gov/content/passports/english.html. Another good page from the US Department of State
is; http://travel.state.gov/content/passports/english/country.html, Here you can find out all sorts of information about
your destination including travel warningS. One program that all those traveling abroad should take advantage of
is STEP, Smart Traveler Enrollment Program. The STEP program allows you to enroll your trip with the nearest Em-bassy
and Consulate in your destination countries. (https://step.state.gov/step/)
With the growing concern on health and wellness while traveling, the Center for Disease Control website has lots of
useful information on overseas travel. http://wwwnc.cdc.gov/travel/. It is always best to have the information while
planning than it is to have to react to an emergency while it is happening.
FEMA, the Federal Emergency Management Agency, offers a wide variety of on-line training programs for members
of the community as well as first responders. They have programs designed specifically for the small business
owner;
http://www.fema.gov/voluntary-private-sector-preparedness-program-ps-preptm-small-business-preparedness. One
area all of us in small business need to consider is the continuation of our business should a disaster occur. FEMA
has programs directed just at this; http://www.fema.gov/additional-resources-and-videos-continuity-operations.
When it comes to meetings, how well do you know what is happening where you are going? Crime Mapping is grow-ing
nationally. http://www.crimemapping.com/default.aspx, is one website devoted to this application. While not every
community provides input, the ones that do are a good start. With this information, you can determine if the area you
plan on visiting for either business or personal reasons is a good choice.
15
SECURITY AND THE
ENTREPRENEUR
by Ed Becher PPS
Center for Protection, Security, and Personal Safety LLC

17. Two good subscription websites for intelligence and analysis are; Stratfor at http://www.stratfor.com/ and the other
being The OODA Loop; http://www.oodaloop.com/. As I said both are subscription services and both run from
$19.00 per month and up. But if you are looking for up to date analysis of world events these two resources are what
you may be looking for. Additionally both offer free newsletters which you can subscribe to and still get some very
good information on what is happening around the world.
Many of us have employees and we sometimes need to find out how truthful they are on their applications and re-sumes.
Being a parent; both my sons are in there mid 20s; one concern I have always had has been sexual preda-tors.
The Department of Justice runs the Dru Sjodin National Sex Offender Public Website. Through this site you can
access all 50 states’ sex offender registries and search by both name and location. Not only is this site helpful to us
parents but as employers we have a requirement to keep our employees safe.
The number of people who immigrate to the United States each year is staggering. Many of these people come over
on tourist visas and stay beyond their visa expiration date. As an employer, we need to make sure that they have the
proper status to seek employment within the United States; this is one reason for the I-9 form. One way to verify some-one’s
status is through E-Verify; http://www.uscis.gov/e-verify. Through here an employer can verify someone’s status
for employment quickly.
ICHAT, the Internet Criminal History Access Tool, maintained by the Michigan State Police allows the search of public
criminal record information maintained by the Michigan State Police, Criminal Justice information Center.
(http://apps.michigan.gov/ichat/home.aspx) The cost for each search is $10.00 and as stated is a public information
site.
As always we at the Center for Protection, Security and Personal Safety LLC are here to assist you, the business
owner, in any way we can to help keep you, your family and your business secure and safe. With the holiday season
coming upon us quickly, please stay safe and continue on being aware of your surroundings.
Ed Becher is the owner of the Center for Protection, Security and Personal Safety LLC, a provider of training pro-grams
for the security, protection industry and others interested in staying safe and secure. Ed is a retired US Marine
Corps Master Sergeant and former Chief Instructor for the Uniformed Protection Branch, US Department of States
Diplomatic Security Service. He can be contacted at ed@thebodyguardacademy.com or by calling 269-651-3355.
16
Former Marine Chief Instructor, US
Dept. of State, Uniformed Branch, Dip-lomatic
Security Service; Ed Becher is
the owner of Center for Protection,
Security and Personal Safety (The
Bodyguard Academy) which is a pro-vider
of training and resources to
keep you, your staff and clients safe. He can be contacted
at ed@thebodyguardacademy.com or by phone at
(269)651-3355.

18. CENTER FOR PROTECTION, SECURITY AND PERSONAL SAFETY
17
701 Prairie St. 2nd Floor
Sturgis, MI
office: 269-651-3355 cell:269-221-2221
ed@thebodyguardacademy.com
Black Friday is coming quickly and so is all the Christmas shopping. Stay safe by attending our
Personal Safety Seminars.
Personal Safety Seminar, November 12 and 19, 2014 Sturgis, MI
$25.00
Designed for men and women of all ages, 13 and up, to learn how to stay safe in todays ever
dangerous world.
Upcoming Specialty Training Programs
Personal Protection Specialist, January 2015 Sturgis, MI
Special 4 day program, $750.00 , full 7 day course, $1499.00
Entry level training for those wishing to enter the Executive Protection industry. Learn techniques to
protect High Net Wealth Individuals, Celebrities, Dignitaries.

19. 18
TOOLS TO HELP
YOU GROW
COMPETITIVE ANALYSIS
Use this table to help you
identify your business’s
unique strengths and
weaknesses

20. WHY I’M NOT REINVENTING THE WHEEL
If you’re thinking about creating some resources
or training materials – for whatever industry, in
whatever skill set – consider making them open
source. A large portion of my income this year
has come from training people in the non-profit
and church world in skills such as intuitive listen-ing
and asking powerful questions, setting
SMART goals, and doing accountability proc-esses
well. These are the basic values, princi-ples,
and skill sets involved in Leadership or
Life coaching. I really enjoy leading training,
even though for several years now I’ve covered
the same basic topics over and over. There’s
the ‘aha’ moment people get when they see
something work in a relationship for the first
time; emails I get from people who have had
breakthroughs in a relationship with a spouse or
adult child. I’ve made more money training oth-ers
this year than I have by providing coaching
myself. I created none of the materials I use in
these classes!
I don’t get excited about designing classes or
writing books on leadership coaching. I’m an
essayist and novelist. Someday I may find it
19
by Adam Fleming, Leadership Coach Trainer

21. appropriate to grind out a non-fiction book, but
for now, I’m using open source materials from
coach22.com and I’m very happy with them. The
author, Tony Stoltzfus, is a personal acquain-tance.
I work closely with some of his family mem-bers.
Tony chose an open source format where
qualified people can lead training programs he’s
designed, and the trainees have to buy his
books. It’s a brilliant business model. He makes
almost nothing when people teach his classes,
no royalties, but because qualified trainers
can make all the profit on the class, we’re eager
to use his materials and have our trainees pur-chase
his books. Often they see other books on
his website that aren’t required reading, and they
buy more resources from him. It’s a win-win.
My first trainer (way back in 2007) was Jeff
Williams, from Springfield, Ohio. He was using
Tony’s open source materials even then. This
spring, Jeff subcontracted me to assist him in a
very large training he was offering for a church in
Columbus. I asked Jeff if he was planning to
write some training materials at some point. Jeff
said, “Why would I reinvent the wheel, when
Tony’s done it so well?”
If you go this direction, put workbooks together
and publish something the trainees need to read
for the classes; the open source business model
means you get to sell these books. You’ll want to
have some sort of qualification process in place.
You can even sell the books at a small discount
to trainers so they can make money on the
markup. The franchise model is fading. The rea-son
open source works so well is because once
a trainer has invested time, money, and energy
into becoming qualified, you’re allowing them to
make money. When people see that opportunity,
they want to move your direction. They want to
sell your books, and talk about your website. Did
I mention that Tony, who is an extremely sought-after
coach, still makes most of his money from
book sales?
This is counter-cultural in what I call the “guru-and-
leadership-resource” movement. Typically
you set yourself up at the top of the pyramid and
make sure money flows to you from every piece
and portion of everyone’s operation. There are
subscription systems and tiered levels of coach-ing
engagement from large teleconference hours
to smaller groups to individual coaching. This
works for the very few and very charismatic. But
Tony Stoltzfus’ generous attitude proves out what
other open source models have already shown.
For example, Wikipedia may be the greatest ex-ample
of the open source concept winning over
a tightly controlled proprietary structure. When
Microsoft put millions of dollars into an online en-cyclopedia,
eventually they had to give up.
Wikipedia beat them at their own game with vol-unteers.
So, if you’re going to create some re-sources
or try to be the next guru, look for ways
to enlist volunteers by making at least a portion
of what you do open source. For those who don’t
want to reinvent the wheel, you’ll be their favorite
resource!
20
Adam G. Fleming is an
account rep for World-pay,
a leadership coach
and coach trainer, and is
the author of a stage
play, A Pebble among
the Rocks, and a novel,
White Buffalo Gold, ©
2012 available on Ama-zon,
Kindle and many other platforms. Visit his book
site at www.whitebuffalogold.wordpress.com

22. Once I ran a 1/2 marathon. How did I get started?
With the desire to participate, then one step at a
time until I reached my goal. Running the course
from the beginning to the end no matter how long
it took. How can you? The same way.
Running a marathon begins with the thought "Yes,
a marathon sounds like fun! I will make the time for
training, I want to and I can do it once I learn how."
Next by talking with someone with experience,
knowledge (gathering the information needed),
creating a plan, developing habits then becoming
committed...now you are on your way to reaching
your goal.
After weeks, months or perhaps years you are
ready for the race enjoying all the benefits and re-wards
that accompany accomplishing your goal.
YOUR HEALTH
IS LIKE A
MARATHON
by Cindy Cohen, RN

23. Was it hard? Yes. Was it challenging? Yes. Was it
worth it? Yes. How did it happen? You want it to
happen for you? Here’s how.
At first you will develop a plan to walk a specific
amount of time and/or distance. When walking
becomes easy you will add a walk - run routine,
next run, increasing distance and duration as
you continue to train. Developing habits to im-prove
eating foods (improving performance),
sleep (rest/relaxation/recovery), you’re thinking
(stress, motivation) all are part of the training.
Over time you will develop the habits to com-plete
the marathon. You will feel great, like a win-ner.
Your health is much the same. A marathon of
sorts. A health marathon.
How you perform on your health marathon lies in
the answers to these questions:
“What experience would you like to have on your
health marathon?” What is your goal for quantity
(what do you want to do), quality (how healthy do
you want to be), and longevity (how you age)?”
Even though a marathon you run is optional, your
health marathon is not. Your health journey is up
to you, there is no turning back, and you cannot
change the past. However it’s never too late to
start a new journey, a healthier one. There are
many paths you can take which stand before
you. Each path is created by a group of habits.
Habits that promote sickness or health, longevity
or aging. Healthy habits help you to feel better,
look better and be well. Unhealthy habits inter-rupt
your sleep, thinking and leave you sluggish,
low energy, sick and tired. There is no middle
ground with your health habits. The choices you
make are either good for you or bad for you. Your
habits will determine how you feel, look, live and
even die.
As with any goal it begins with the first step
which is to identify quality resources and legiti-mate
health education from qualified health pro-fessionals.
When training for a marathon suc-cessful
runners recruit a buddy to run with them
as a form of support. You will need the same --
ask a friend to join you on your health journey.
When training for a marathon you will want the
best advice possible. This comes from an experi-enced,
qualified training that guides the way and
evaluates your progress to keep you on the path
to winning. For your health marathon a wellness
consultant can assist you in locating a qualified
health professional or certified health coach.
Remember a marathon of any sort begins with
one foot in front of the other. Starting with short
term goals, then adding new ones always mov-ing
forward.
Where is the best place to look?
Here are the resources I recommend most often
when making decisions about your health:
American Heart Association (www.heart.org)
USDA (www.choosemyplate.gov)
American Diabetes Association (www.diabetes.org)
National Institutes of Health (http://newsinhealth.nih.gov)
Juice Plus+ Company (www.yourjuiceplus.com)
22
Cindy Cohen is a registered
nurse with 35 years of experi-ence
from the bedside to
CEO of a hospital. As a
health coach and wellness
consultant, Cohen is the guid-ing
force behind the C2 Your
Health team in helping others
find their way to improved personal and business well-ness.
C2 Your Health LLC also promotes the annu-al
Expo for Women.You can find Cindy
www.Linkedin.com/in/CindyCohen.

24. Most of us, as business owners, are really, really busy.
We are focused on making money, on growing our
marketing connections. We spend our time doing the
books, creating the layout of our stores, and our mate-rials.
We are creating schedules, paying the bills, and
all the work that is required for someone who is work-ing
in their business. What we're not so good at is the
back office, running of the business. Do we know who
we really want to work with, or are we sure that anyone
GROW YOUR
BUSINESS IN SIX
EASY STEPS
A RETREAT TO
TAKE YOU TO THE
NEXT LEVEL
23

25. can use our services? What about our
mission statement?Even if we know who
we want to work with, do we know what
we truly offer to that customer -- (ie.,
what is the value that we provide?)
Where do we want to see our business in
the next year, next five years, next 20
years? It is only when we understand all
of these sometimes really diffi-cult
questions that we can even
begin to think about growing
our business successfully.
But figuring out the answers to
these questions takes time
away from the busyness of the
day. We may not really under-stand
the answers and just thinking
about them can give you a headache.
So, guess what? We don't take the time
to go forward...it's easier to just focus on
those things that we know how to do.
Fortune 500 businesses are some of the
biggest supporters of mentoring, master-
24

26. mind programs and networking. They often have pro-grams
in their own organizations, and they themselves
take advantage of programs where they get out of
their offices, out of their comfort zones and into rela-tionships
with others that help them think about and fig-ure
out the answers to those questions. If they use
these resources, why shouldn't you?
Is this starting to make sense? I hope so. But when
you answer one question, that often leads to many
other questions. And, uh oh. The phone is ringing, peo-ple
are walking in your front door, staff are asking you
how to do something...so busy...How do you actually
take time to think about and answer all these things?
This November 14th, 2014, the Business Success Un-limited
annual retreat will be held in North Webster, IN.
Epworth Forest Conference Center is a Christian site
25

27. For more information
about this retreat, the
speakers, and
registration please visit
www.success4biz.biz
or call (269)-351-3555
that is nestled among several lakes and is a peaceful, re-energizing
space that helps people to get out of their
comfort zone and into a space that will allow you to think,
to create ideas, goals and more. At least an hour away
from many of the businesses who are coming, this guar-antees
that you aren't spending your time worried about
what's happening back "home" at your office, but are fo-cused
on what's happening in front of you. Join together
with a small group of like-minded individuals there to sup-port
you, test you, guide you and question your motives,
goals and desires, you will find yourself with new ideas,
new techniques and new friends (or clients).
26

28. RESOURCES
Veterans-
There are many veterans who have returned from the service that for whatever reason
are wanting to start and run their own businesses. Here is one place for them to find
out information, and to get started.
www.va.gov/osdbu/entrepreneur/
DuctTape Marketing-
Another great resource to explore.
www.ducttapemarketing.com/resources/

29. Twelve-month cash flow
28
Startup Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total
Cash on Hand (beginning of month)
Total (Gross) Sales
Total Cost of Goods Sold (COGS)
Gross Profit (Total Sales - COGS)
Rent
Utilities
Telephone
Gross wages (exact withdrawal)
Payroll expenses (taxes, etc.)
Equipment (lease or repair, not capital purchases )
Office Supplies
Professional Fees
Travel & Entertainment
Auto
Marketing/Commissions
Interest
Bad Debt
Insurance
Other expenses (specify)
Other (specify)
Other (specify)
Miscellaneous
Total Monthly Expenses
Net Profit or (Loss) Before Taxes
Income Taxes (based on Net Profit)
Net Profit (Loss) After Taxes
Debt Repayment (figure the principal on any loans:
interest has been subtracted above)
Other (capital purchases, reserves)
Owners' Withdrawal
Proceeds from a loan or other cash injection
Net Cash Added or Subtracted (take Net Profit
or Loss After Taxes and subtract Debt Repayment,
Other, Owners' Withdrawal and add Proceeds from
loan or other cash injection)
Ending Cash Balance (take beginning cash
balance and Net Cash Added or Subtracted)
Copyright 2007, Janet Kramer, CPA/Jennifer S. Croft, www.SimpleBizPlanning.com

30. I NEED
DIRECTION by Susie Olivarez
Susie Olivarez is the Owner &
Senior HR Consultant at Iron
Sharpens Iron – Discovering
Your X Factor. She can be
contacted at
www.your-x-factor.com

31. How many times have you thought: “I need direction (help)” with an employee? We all have employ-ees
or coworkers who come to us with problems, whether it be in the workplace or outside the work-place.
What do you do when an employee/coworker tells you they feel they are being sexually har-assed?
Or an employee/coworker shares with you that they are about to lose their home? Do you
have the resources to be able to direct them to the right people?
If you have a Human Resources department, then the answer is “YES!” If you don’t have a Human Re-sources
department, there are consultants available to help and are only a phone call away. In the
“Human Resources” world the above situation is called Employee Relations. Human Resources fo-cuses
on the overall company well being and the employee cycle. When it comes to Human Re-sources
you can consider this area of your company to be your best resource.
Human Resources allows your company the structure it desires by putting into place policies and pro-cedures
usually found in an employee handbook, or what I like to call a “Play Book” for how to “follow
the rules” at work. This “Play Book” will help any company and it’s managers to assist with all em-ployee
issues that come up, all benefits and making sure that your company is staying compliant with
the latest laws. Most organizations think of Human Resources as unnecessary or a department that
only cost the company money. When you look deeper into this department, you’ll see many pro-grams
created directly impact the bottom line, including the ability to retain employees.
Most companies will average $1,200 per new hire annually. Statistics show most individuals are leav-ing
companies every 1-2 years. This is due to lack of career development, feeling unappreciated,
and loss of interest in a company. As you think back 15-20 years ago, this was unheard of! Most indi-viduals
would spend their entire career at one company because of the loyalty built on both sides of
this equation. Human Resources focuses a part of their time on retaining employees through multiple
programs, such as, referral programs, quarterly celebrations, anniversaries, development/growth pro-grams
and more. These programs; which cost very little to an organization will save the company
tens of thousands of dollars throughout the year just by maintaining the current employees.
You may be asking “How else does HR contribute to the bottom line?” It’s not just retention, when re-cruiting
new team members, there are various programs your can use to ensure that you attract the
best people to your organization. Once they are attracted, it is up to HR to screen and interview the
best candidates for the hiring manager to hire, saving the company both time and money. What
about benefits? HR is the team that moves into action to select the best policy that fits both the organi-zation
and each of their employees. With great negotiating skills, this area has the greatest impact for
showing cost savings year over year. The price you are originally quoted is always negotiable. Re-member
this: You only get what you negotiate, not what you “think” you deserve.
It’s time to take control of the direction you are going in. Team up with your Human Resources depart-ment,
they will provide you with the best direction possible for any employee situation!
30

32. 31
K Enterprises - Your Business
Needs Fans South Bend, IN 46660
Karen - (574)-344-8895
Schedule of Events
Two events on the same day: Choose one or attend both – November 21
B2B Get Together
November 21, 9:30-11:30pm (Open Networking starts at 9:00)
(Trine University, 4101 Edison Lakes Parkway, Mishawaka, IN)
Time to give your business a boost, refresh your own focus for success and join in the fun of a unique
networking experience? Lots of fun and a great way to connect with other businesses. Open Network-ing
time 9:00-9:30 and then Business Introductions start at 9:30. All businesses are introduced. Bring
your business cards, brochures, samples and a door prize if you want. Display space also available so
feel free to come a little early and set up a small display too. Just $5 to participate.
(August, November, January, April)
“Voice of Your Business” Workshop
November 21, 11:45-2:00pm
(Trine University, 4101 Edison Lakes Parkway, Mishawaka, IN)
Want to improve your skills as a speaker and find ways to better demonstrate your own expertise? Join
us for this two hour workshop designed for business owners and managers who have previous speak-ing
experience but want to improve and expand their audiences too. LIMITED GROUP SIZE. Lunch will
be provided. $30. (NOTE: In addition to the workshop, you will learn more about opportunities to join
the "Voice of Your Business" Speakers Group). RSVP Required. Call or Text Karen Bachert
574.344.8895, or email karen@YourBusinessNeedsFans.com. Meet Speakers at
www.YourBusinessNeedsFans.com (August, November, January, April)
SPONSORSHIP & BOOTH SPACE NOW AVAILABLE:
Michiana “Shop & Greet”
March 26, 2015, 2:00-8:30pm
(Saint Mary’s Campus – Gillespie Center, South Bend, IN)
Best Expo of the year! One of a kind event with our unique “Everyone Shops Experience”! Great net-working
& auction fun with local charities. PLUS Speed Networking, Prizes & Surprises, Live Charity
Auction! Live Radio Broadcast! Foodie Favorites! Cash Bar! Fun for you, fun for friends, good for your
business and good for Michiana too! Tickets just $15 (and get $10 back in Michiana Bucks to spend at
the event). More info, call Karen 574.344.8895
Early Bird Booths - $155 and get $30 back in Michiana Bucks to spend at the Expo.
December 5, 10:00: Vendor Planning Meeting – Old National Bank, Heritage Square, Granger
www.facebook.com/YourBusinessNeedsFans

33. 32
Meeting Every Monday
11:30a - 1:30p
$3 + 2 Business Cards
Northeast Indiana Innovation Ctr.
3201 Stellhorn Road, 46815
(Entrance at the Flagpole)
CONTACT: Randi
312-7862
BRING: *Business Cards
* Door Prizes for Drawings
To Promote Your Business * Resumes / Flyers
* Career Seekers WELCOME!
Bring Lots of Business Cards +/or RESUME to Pass Out!
• Rela&onal Networking
• Gain Insights & Ideas
• Promote Business/Learn More
• Bring Lots of Business Cards
• $3 admission + 2 Cards at door
11:30a—1:30p
WHERE:
Ziano’s – Maysville Rd,
46835
Great Lunch Specials
CONTACT:
Randi Lincoln
260-312-7862
WHO:
Business Owners/Career Seekers
Networkers/Social Media Builders
WELCOME:
1st Time Aenders:
Bring Minimum of 40 Business
Cards +/Or Resumes to share
BRING
Door Prize Giveaways
Promotes your Business!
Business Cards to Pass
• Build Business Rela&onships
• Network + Learn 2 Network
• Bring 2 Business Cards + $3
• Enjoy Ziano’s Lunch Specials

34. 7 SMALL BUSINESS
MARKETING IDEAS
by Mary Gillen, Web Developer/Marketer
Mary Gillen is a writer, Web developer,
marketer and technical trainer who has
owned her own business since 1981. She
has over 33 years of experience in free-lance
commercial/technical copywriting,
graphics design, online marketing, Web
development and technical instruction development/
presentation. Visit Mary’s Web site marygillen.com. You can
also view more ideas from her blog Learn One Thing >>
http://learnonething.com.

35. Idea 1: Twitter
Use Your Twitter Handle Rather Than a Long URL on Your Car Sign
34
Is your domain name too long to fit on car signage?
Use your Twitter handle on the sign instead to attract prospects to
follow you on Twitter.
Example of a Twitter handle: @marygil
Idea 2: LinkedIn
Be Sure Your Linkedin Profile is Search-Engine Friendly
Is your LinkedIn Profile available for Google, Yahoo!, and Bing search
engine indexing? If you are not sure, here’s how to check:
1) Log in to your LinkedIn account.
2) Go to www.linkedin.com/profile/public-profile-settings.
3) On the next screen, be sure to select the “Make my public profile
visible to everyone” is selected.
Idea 3: YouTube
Don't Forget to Add Product Numbers in Your Video
Titles and Descriptions
If you are publishing product videos on YouTube, be
sure to include the product number in the video title and description.
Prospects do use product numbers in their search queries.

36. 35
Idea 4: SEO
How to Get More Keyword Phrases Google Suggest Doesn’t Report
Google’s Suggest Feature provides you with some of the keyword
phrases used when searching for your products or services. So how
can you easily find more?
Use Promediacorp’s Suggester™ >>
http://suggester.promediacorp.com/, the free Google Suggest keyword
research tool.
When I searched for marketing ideas, the
Suggester™ returned 252 keyword phrases
(the first 15 shown here), rather than Google
Suggest’s three or four results.
The tool also allows you to download the list
as a CSV file.
Idea 5: Email Marketing
The 52-week Auto-responder Training Course
Looking to build your email mailing list, but are worried about how often
you should reach out to prospects without email overload? Create a
weekly auto-responder sequence of messages and promote it as a 52-
week training course on a subject that will interest your prospects. Those
who subscribe to this email course know up front that they will receive an
email from you once a week. This way you can instruct and promote
simultaneously. Give it a try. This "educational series" can help get around
the "frequency" problem.
Idea 6: Blogging
How to Find “Evergreen” Content Ideas
An “evergreen” blog post is the kind of content that continues to draw traffic as it stays relevant for
months or years after its initial publication. How can you find evergreen ideas that interest your
customers and prospects? Use Google Trends to research evergreen content topics.

37. 36
EXAMPLE:
1) Go to Google Trends >> http://www.google.com/trends
2) Type in the search term find free wifi
3) Since the interest over time has not peaked, making this a good candidate for an evergreen topic.
TIP: Click the Forecast link in the right corner above the chart. Google predicts how interest in the
topic will continue.
Idea 7: Lead Generation
Figure Out Who Is Missing What
Sometimes you just have to see it in plain black and white.
Create a quick grid to determine who is missing what.
Draw a rectangular box in the middle a piece of 8-1/2" x 11" paper.
Along the outside left hand side of the box write the names of your
current clients. Write the products and services you offer along the space outside the top of the box.
Draw vertical and horizontal lines within the box to separate clients and products/services.
Starting with the Client #1, put an "X" in the box that corresponds to all the products/services you are
currently offering that client. Repeat for each customer. When you're done, look at all the empty
boxes. These represent the additional products and services you can sell your current customers.
Copyright © 2014 Mary Gillen. All Rights reserved.

38. BEING CONNECTIVE by Gail M. Turluck

39. Small business owners are challenged to have adequate resources for building and maintaining their
business. Here at Connective Marketing we have a laptop, with secondary larger monitor, and desk-top
computer, cell phone, VOIP cordless phone, high-speed cable internet with wi-fi capacity, laser
copier, laser multi-function printer/fax/scanner, color laser printer, large office desk, computer stands,
office chairs, file cabinets, office supplies, bookcases with library and other storage, web site, Face-book,
Google+, Twitter and LinkedIn presence, a blog, an e-newsletter, minivan, business bank ac-count,
business coach, networks, garments with logos, nametags and more.
That's all stuff. That doesn't bring into play the most important tool any entrepreneur has: their brain!
What's contained inside the brain is what drives the business towards its success or failure. Those
who can stay focused, apply the well proven and documented methods shared in publications like
this one, or in books or learned at seminars, and are consistent and tight focused will find their dili-gence
will lead them to a successful outcome.
We have the computer power for communications, marketing, payments and invoicing, and as task
platforms our business is focused on disseminating news to and supporting membership organiza-tions.
The telephones are utilized for voice communications as well as mobile needs for travel.
The printers facilitate sharing the written word, collecting responses, and maintaining records. The
furniture is for worker function. The minivan provides transportation to attend meetings and events,
handle banking, acquire supplies and accomplish other needs. The business bank account is used
to accept client payments, pay business expenses, and make distributions to the owner. Having a
business coach is something many overlook yet that coach (or coaches) can be the difference be-tween
staying on track to success or getting distracted by the myriad things that are calling for our
attention.
The Internet and all its peripherals have become a part of daily life. While a web site, Facebook page,
Twitter feed, Google+ account or LinkedIn profile is important so your business may be discovered,
unless you are a gifted communicator, this likely is the first area the business owner delegate to a
service provider or bring on staff to maintain. Having a blog is optional. It can be useful for a stream
of conscience or experience-based dialog on topics of interest in your field of expertise or your per-sonal
interests. The e-newsletter is an outstanding tool for routine contact with customers, clients,
prospects and those with whom you network. A communications "touch" on a regular basis, say
weekly, monthly, bi-monthly or quarterly (you determine the frequency) that is branded is a point of
strength for your business and building your brand. You can use it for education, drawing people to
attend your annual customer appreciation event, and to announce news about your business.
For some, participating in a networking group or two can be a great thing; it causes you to meet peo-ple
you may not have otherwise. Meeting new people creates new opportunity. A very few people
are socially active enough and receiving adequate referrals to overlook participating in a routinely
meeting networking group, but they are a good idea for most entrepreneurs. Continued next page...
38

40. A networking group MUST be the right fit. You will find either that the people are attracted to you and
inquiries for what you are offering come; or they don't. Sometimes it takes many trials to find the right
network for you. Some people are intimidated by networking. There is no reason to be intimidated.
All that business network groups are meant to do for you is help you find some new business friends
who will help you achieve your business goals. Put another way, it's a way to meet people, some of
whom will become your friends, and some of whom eventually will cause business to be referred to
you. If you join a network with an expectation of immediate results; rest assured that rarely happens.
Business people acquire garments with logos, letterhead, tchotchkes (promotional products), com-puter
cases and the like, and distribute them to staff and customers to cause their brand awareness
to be increased. Remember, though, that the best thing that drives your brand awareness is you, your
personality, and your smile, and that of your staff as you build your business, as well.
Professionally produced nametags that have the first and last name, company name, and role/
position in an easy to read and large font, in a primary color, black or white, are free of fancy art and
patterns, and may have the logo are a great investment. Brand yourself. Put it on every day. Declare
to yourself that you are working by putting it on. When your work day concludes, take it off and put it
away in the same location, one that you face every day, so it is where you need it to start your day.
Highly recommend the style with the magnetic attachment, not pin-back.
All these resources are in place to support growing business. Consider carefully what you have and
how you use it. Get rid of the unnecessary, whatever the reason. Make a list of desired items, priori-tize
your need for them, and acquire them when it is fiscally responsible to do so while avoiding debt.
Communications are well supported by this set up and it is in my hands to advance it to the next
level. The same is true for your business as well.
Gail M. Turluck is the President of Connective Marketing of Richland, Michigan. Connective Marketing offers
communications services including writing, e-newsletters, newsletters, web site content creation and updating
service, editing, proofreading; Send Out Cards; the Body by Vi Project 10; and more. She may be contacted at
gail@connectivemarketingllc.com or by visiting www.connectivemarketingllc.com.
39

41. We’re your key to your advertising problems.
Here at Small Biz Forward we connect with a
large network of small businesses that could
be looking for the products or services you
are offering!
40
FOR ADVERTISING RATES AND OTHER INFORMATION CALL (269)-351-3555
YOU CAN ALSO CHECK ONLINE AT HTTP://SMALLBIZFORWARD.COM

42. CURB APPEAL
A FRESH PERSPECTIVE ON ADVERTISING AND SOCIAL MEDIA
by Nickolas Bond
Have you ever thought that your business missing something? Perhaps that “WOW” factor or even a
professional appeal to really pull in business? If you have a product or service that isn’t getting the
attention it deserves maybe you just need to change your image.
The Pepsi Refresh Project might be familiar to you. In 2010 one of the world’s largest brands, Pepsi
Co., Opted out of the Superbowl and poured 1/3 of its annual marketing budget into a cause-driven
marketing campaign. Why would Pepsi do this and potentially lose out on the revenue brought in by
the infamous SuperBowl ad? To explore the growing market of social media and internet advertising.
72% of Internet users also use Social Media applications. This astounding adoption rate to this 21st
Century form of communication doesn’t leave any room for stragglers. What does this mean for your
business? Hiring outside of your business to conduct marketing research and advertising campaigns
is the way to go. Advertising is constantly changing to attract business from all walks of life, so
having a different perspective allows your company to reach a larger network of clients.
41

43. As a current student finishing my advertising degree and with my experience as a small business
manager I know the value of having updated information about what works. Creating an effective
advertising campaign is not as simple as going online and placing an ad. Most people who know
who their target clients are usually don’t know how to advertise to them. The world is going digital and
whether we like it or not as business owners we must do the same.
The first step for any business is to make sure your company is marketable or has “Curb Appeal” as I
like to think of it. Basically, before you can start advertising your business you have to make sure that
your business looks professional, approachable, and you can capitalize on the products or services
you're offering.
Once you get your image to “Curb Appeal” status, then comes the part where you market what you
have to whom you want to buy it. As I said before the best course of action is to get advice or hire
someone from outside your company, as they will have a different perspective on your business than
you would. However, not everyone has that resources to do so, So I will help you.
The first place you should look to is the internet. You can not deny the impact that global exposure
from the web has done for business. This is where you will MAKE OR BREAK your business. A
successful campaign can do amazing things for revenues and word of mouth of your business. I do,
however, want to bring attention to the fact that if a campaign does not go well your business will get
looked over and become boring and repetitive in the fast seas of social media ads.
How do you prevent this from happening? Before any good ad is created research is done to find out
the potential client’s needs and wants. Then an ad is created based on those needs and wants to
attract their business to your business. The key in a good advertisement is to appeal to them on a
personal level. As a small business we have an advantage to get this “Curb Appeal” over large corpo-rations,
while we may not be able to offer the cheapest products or services we have owners and
employees that are relatable because they live and work in the community.
One of the most important things to know is if people know you they will know your business. Your
advertisements should encompass your mission statement and a personal side note about you as a
person. This is more memorable to a viewer than an impersonal advertisement. This should be a
standard rule across the board with print ads, commercials, radio ads, and social media.
Just remember that the resources and information are available you just have to obtain them and do
what works best for your business.
42
Nickolas Bond is a current student at Western Michigan University Obtaining a BS in Advertising
with experience managing a small business for the last 3 years. He offers services in
Social Media Marketing, Graphic Design, Editorial Work, and Advertising Campaigns.
You can contact him at:
Phone: (734)-250-2677 E-mail: nickolas.a.bond@wmich.edu

44. 43
Every Monday
Georgetown Plus Networking, Northeast Innovation Center, Forth Worth, IN
• Meets every Monday at 11:30am
• Join us for FREE LUNCH and A new way of networking
• $3 & 2 Business Cards gets you in!
• Bring promotional materials and be ready to share about your business!
• RSVP for a display table for $15 during the group Call Randi: (260)-312-7862
• Come Early & Stay late & NETWORK
Every Wednesday
Exit 25 Networking, Ziannos (Exit 25), Fort Worth, IN
• Meets every Wednesday at 11:30am
• Join us for RELATIONAL Networking & Promote each other to Success!
• $3 & 2 Business Cards gets you in!
• Bring promotional materials and be ready to share about your business!
Premier Women’s Network Michiana
• Contact Shelly Pleasant: (574)-621-8910
• Monthly Event Last Tuesday of Every Month
• 5pm-7pm Mishawaka, IN
• Check Facebook for meeting dates, times, and location.
Business Retreat
Grow Your Business in 6 Easy Steps
• 14th of November
• Epworth Forest Retreat N.Webster, IN
• 8am to 5pm
• $199 includes breakfast, lunch, and snacks!
• Listen to several guest speakers and grow your business while you NETWORK!!!

45. 44
November
2014
Events
Nam id velit non risus consequat iaculis.
Business Success Unlimited
Just A Reminder...
The BSU Mastermind Program will continue their 3 month
program on Getting Rid of the Monsters Under The Bed -
Eliminate the Fear of Sales and Grow Your Business!!!
Cost of the program is $95 and meets at the Old National
Bank, Heritage Square, Granger, IN The Mastermind
Program will pick back up at the beginning of the year so
stay tuned!
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1
2 3 4 5 6 7 8
Georgetown Plus
Networking
Northeast
Innovation Center
Fort Wayne, IN
Premier Women’s
Network Michiana
Fort Worth, IN
Exit 25 Networking
Ziannoes (Exit 25)
Fort Wayne, IN
Premier Women’s
Network Michiana
Niles, MI
9 10 11 12 13 14 15
Georgetown Plus
Networking
Northeast
Innovation Center
Fort Wayne, IN
Exit 25 Networking
Ziannoes (Exit 25)
Fort Wayne, IN
Business Retreat
Epworth Forest N.
Webster, IN
Angola Connects
16 17 18 19 20 21 22
Georgetown Plus
Networking
Northeast
Innovation Center
Fort Wayne, IN
Angola/Auburn Exit 25 Networking
Ziannoes (Exit 25)
Fort Wayne, IN
Women’s Expo
Mishawaka, IN
23 24 25 26 27 28 29
Georgetown Plus
Networking
Northeast
Innovation Center
Fort Wayne, IN
Exit 25 Networking
Ziannoes (Exit 25)
Fort Wayne, IN
Angola Connects
30 31
Georgetown Plus
Networking
Northeast
Innovation Center
Fort Wayne, IN

46. BUSINESS SUCCESS UNLIMITED
MEMBER DIRECTORY

47. A
Al Howard Photography
All Types of Photography, from Weddings and
Birthdays, to Pet and School Pictures-We Do it
All!
Daytime Phone: (547)-264-5413
Evening Phone: (547)-329-3040
C
C2 Your Health
Wellness Program for Mini-Checkups, Home
Laboratory Testing, Health Coaching, Self-
Care, Community Connections and More.
Cindy Cohen RN, BS BA
Website: http://CindyCohenRN.com.
The Center for Protection, Security,
and Personal Safety
Providing Quality Training for Those Working in
the Private Security Industry.
Phone: (269)-651-3355
Website: http://centerforprotection.com
Charlie Batizy, Multi-Company
Licensed Insurance Agent
Specializing in Insurance for Individuals, Small
Business, and the Unique Opportunities of
American Veterans.
Daytime Phone: (800)-578-1609
Charlene Books Reflexology/Reiki
Relax, Release, and Transform Your World.
Email: charlenebooks@gmail.com
Website: http://charlenebooks.myitworks.com
Connective Marketing
Provides Communication Services to Small
Businesses:
• Print and e-Newsletters
• Handbooks, Yearbooks, and Directories
• Website Content
• Organization Member Management
• Event Management
Connective Marketing Offers Non-Profit Manage-ment
and Consulting Services. Connective Mar-keting
Has a Particular Focus on Sailing and Sail-boat
Racing Events. Be Confident You Can Drop
Your Sail Line and Sail Away Knowing Your
Needs Will Be Met. Connective Marketing 1245
West Gull Lake Drive Richland, MI 49083
Phone: (269)-203-7130
Fax: (786)358-3605
E-mail: gail@connectivemarketingllc.com
Website: www.connectivemarketinggllc.com
E
Epic Life Studios
Adam Fleming is a Leadership Coach as Well as
an Account Executive for the Credit Card Proc-essing
Company WorldPay.
Phone: (547)-238-7872
E-mail: Adam.Fleming@WorldPay.us
adam.fleming.lifecoach@gmail.com
46

48. F
Find Great Companies LLC
We Specialize in Creating an Online Presence
for Your Great Company, Complete with Interac-tive
Online Marketing, Networking, and Even a
Customer Comment and Review Section. Your
Profile With Us Lets Online Users Connect to
Your Website, Social Media Platforms, and
Even Locate You via Our Map Feature with Just
One “Click”!!! We Are Not Just Another Busi-ness
Listing. We are Semi-Exclusive and Only
Accept the Most Reputable Business. Your Pro-file
with Us Provides Member to Member Bene-fit
Discounts and the Opportunity to Offer/
Advertise Your Special Offers to Our Online
Use Group Each Week at No Additional Cost to
You. We Are a Power Packed Website with All
of the Tools Necessary to Help Your Great Com-pany
GROW!!!!
Phone: (269)-449-1415
E-mail: tbarse@findgreatcompanies.com
H
Heartwood Renaissance Academy
A Private School Dedicated to Helping Stu-dents
Succeed. We Teach Students to SOAR
TO NEW HEIGHTS. The staff and teachers help
DESIGN, BUILD, and TEST Each Child’s Skills,
Confidence, and Self-Esteem to Fly With Cour-age
Into Their Adult Futures With the Ability to
Overcome Obstacles and Accept Challenges.
Phone: (269)-273-0160
Website: http://www.facebook.com/pages/
Heartwood- Renaissance-Academy
I
ID Life
Susan Ruch, Founding Partner: #IDLIFE Provides
“Individuality Designed” Vitamins & Nutritional
Supplementation Based on Medical Facts and
“Chrono-Biology” All Products are Organic/
Natural, Gluten Free, Non-GMO & Casein Free.
Visit to Learn More at
www.IDLife.com/Health4Life
Email: susaneckleyruch@gamil.com
Facebook: Susan Eckley Ruch
Twitter: @susaneckleyruch
LinkedIn: Susan (Eckley) Ruch
K
Kerri’s Avenue Salon
High End Hair at Affordable Prices. We Use Top
Quality Products, Attend Education Classes on a
Regular Basis, and Work with All Textures of Hair.
Free Consultations are Always Available, Just
Call.
Phone: (547)-243-3901
Website: http://www.kerris-avenue-salon.com
47

49. N
Nickolas Bond
Nick Offers Social Media Marketing, Advertising
Services, Marketing Analysis, Editorial Service,
and Graphic Design.
Phone: (734)-250-2677
E-mail: nickolas.a.bond@wmich.edu
Niles Four Flags Area Chamber of
Commerce
The Four Flags Area Chamber of Commerce is
Dedicated to Serving the Needs of Businesses
and the Community. For Further Information on
Joining the Chamber Please Call
Phone: (269)-683-3720
E-mail: chamber@nilesmi.com
P
Premier Women’s Network To Uplift,
Encourage, and Inspire all Women in Business
and Career Seekers to Achieve Their Highest Ca-pabilities
Through Networking an d Education.
Phone: (269)-747-5202
Website: http://www.facebook.com/
PremierWomensNetwork/Info
S
Schooley Mitchell Jerry Sarno and
Schooley Mitchell Will Save Your Business or
Organization;
•Time; We Do the Work So You Can Concen-trate
on Your Core Business.
•Money; We Save $$$ on Your Telecom Spend,
If We Don’t There is No Fee
•PeaceOf Mind
Phone: (269)-408-8679
Website: http://www.schooleymitchell.com/
jsarno
#
2nd Story Marketing
Three Passionate and Energetic Women Provid-ing
Marketing Services for Small Business
Including Marketing Plans, Campaigns, Manag-ing
Social Media, Newsletters, Press Releases,
Event Management and More.
Website: www.2ndStoryMarketing.net
Facebook: 2nd Story Marketing
48

50. HAVE A LITTLE TO MUCH ON
YOUR HANDS?
Sometimes there is too much to do for one person to do it.
Freelance advertising specialist with a background in small business.
Services include:
• Graphic Design
• Social Media Marketing
49
Nickolas Bond
• Advertising Services
• Market Analysis
Phone: (734)-250-2677 E-mail: nickolas.a.bond@wmich.edu
LinkdIn: www.linkedin.com/pub/nickolas-bond/
• Public Relation Services

51. 50
Member Values and Benefits Empowerment Circle
Listing on Web and in Small Biz Forward
Most Events Free
Member-to-Member Discounts
One FREE Business Card Listing in
Small Biz Forward Yearly
Listing on BSU Facebook Page
Private Facebook Chat Gorup
Subscription to Small Biz Forward FREE
Quarterly 1/4 Page Ad in Small Biz Forward FREE
1/2 Hour One-on-One Business Consulting Monthly
Cost $49 Per Month

52. We Hope to See You at the Retreat!