DigIQ raises your digital quotient by providing your business best in class digital marketing solutions. DigIQ is the one-stop solution for all your digital marketing needs. We make your business visible and give digital life to your business by making it relevant and more importantly by making sure that it is found.

1. 1
Business Plan for a Mumbai Based Digital
Marketing Company
Name Roll Number
Shrey Arora 27
Balveer Lamba 06
Nalini Patil 18
Prajakta Patil 21
Vrushabh Dalvi 38
Group 6

2. Mumbai based digital marketing company
Complete range of best in class Digital Marketing Solutions
Data centric approach Research and Analytics
Intricate and robust methodology
Unfair Competitive Advantage
Achieving an impactful, innovative and sustainable digital presence.
WE ARE
WE Provide
Based on Driven by
AND
To give our clients
BY
2

3. Drive-Business success
WE are the catalyst
We are DigIQ and we raise your- ‘Digital Quotient’
3

4. • Search Engine Optimisation
• Search Engine Marketing
• Social Media (Marketing and
optimization)
• PPC/CPC- Pay per click/cost per
click
• Affiliate Marketing
• Web Content and writing
• Online Reputation
Management (ORM)
• Website Design and
development (Mobile
and Desktop)
• Mobile Marketing
• Internet Marketing
• Email marketing
4

5. OUR
PROMISE
We promise to always strive for best and to constantly challenge
and evolve ourselves to further our depth of understanding to excel
at what we do for our clients and ourselves.
OUR VISION
We want to be recognized as a leading, best in class, and one of its
kind digital marketing solutions provider amid our peers and clients.
5

6. PHILOSOPHY
We like to conform to the highest professional standards and
business ethics in everything we do.
OUR MISSION
 To provide scalable and high end digital marketing solutions.
 To deliver best in class and unique blend of services.
 To create, develop and deliver data centric digital marketing
solutions.
 To provide economical and competitive prices to all our diverse
sets of clients.
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7. Objectives
 To position ourselves as a unique
and viable alternative
 To provide best in class, high
end, and economical digital
marketing solutions
 To create, develop, and deliver
digital marketing service which
exceeds customer’s expectation
 To maintain and sustain customer
relationships for long term
success
Key To Success
 Providing value for money
proposition.
 Ensuring high return on
investment for every rupee
spent.
 Providing high quality
services on a sustainable
basis.
 Delivering data centric,
research and analytics based
marketing solutions.
7

8. SMEs/ SMBs
Start-ups
Small entrepreneurs/businesses
Other blooming/small entities
8

9. High end digital marketing solutions at affordable prices
Data centric servicing based on research and analytics
Intricate and robust methodology
Customized and flexible service provisioning
9

10. 1. Internet Growth
300
Million
402
Million
500
Million
2014
2017
2015
10

11. 2. Mobile Internet Growth
173
Million
306
Million
371
Million
2014
2015
2016 (Till June)
11

12. 3. Internet vs Mobile Internet
12

13. 4. Digital Marketing Industry in India
FICCI-KPMG Report on Media and Marketing 2013
CAGR 32% - Growth Projected for next
five years
13

14. 5. Digital Marketing Growth (in INR crore)
The Digital Marketing Industry will reach INR 7,044 crore by December 2016 at a
CAGR of 35%.
14

15. 6. Social Media Users – Growth
15

16. 7. Digital Market Trends
• 50% of respondents share that digital marketing activities are contributing
to more than 10% share of their revenues.
• Social Media (66%) topped the list of marketing activities planned for 2016.
• 80% of India Marketers believe that integrated campaigns (Email, Social and
Mobile) can result in a moderate to significant increase in conversion rates
• Reaching out to target audience (54% votes) and acquiring new email
addresses (50% votes) surfaced as the top challenges faced by India
marketers in 2015.
• More than 50% of marketers are planning to increase investment in digital
marketing activities.
Report by Octane research – Digital India in 2016 – Annual State of
online marketing in India.
16

17. 7.1 Digital Market Trends
Report and survey by Kstart in collaboration with Yourstory –
Exploring India’s Digital Marketing landscape- Important trends
• Dearth of Talent-: A good 66% of respondents in the survey
believed that finding good talent was a major bottleneck
• Agencies Preferred: 46% of the respondents work with digital
agencies to execute their marketing strategies, and an almost
equal number (43%) work with freelancers
• Digital marketing performance indicators: As per the survey, for
54% of respondents, ‘conversion rate’ was the top KPI in
consideration.
17

18. • India has over 51 million small and medium businesses, however,
very few have an internet presence. (Google India)
• Young companies and small businesses usually have small budgets
• Digital Marketing is affordable and accessible
• Digital marketing has become a viable option for smaller businesses
as a an economical channel to find and engage with their customers.
• Digital Marketing helps small businesses target the right customers in
a cost effective manner using analytics
• Digital Marketing campaigns are flexible and can be altered as per
the situations and insights
18

19. Strengths
• Affordable
• Advertising Costs
for small business
• Market Demand
• The World at Your
Fingertips
Weaknesses
• Challenge to reach
the population
which is still not
using the internet
• Highly Competitive
Market
• Customer
Scepticism
Opportunities
• Faster growth rate
of internet users
• Scaling into other
geographies
• High demand
• Less Awareness
• Technology
development
Threats
• Price war
• Competition
with existing
players
• New
entrants
19

20. “The five forces model of analysis was developed by
Michael Porter to analyze the competitive environment in which
a product or company works”
Competitive
Rivalry
Threat Of New
Entrants
Threats Of
Substitutes
Suppliers
Power
Bargaining
Power Of
Buyers
20

21. -Patents
-Brand building
-Absolute cost advantage
-Strong distribution chain
HIGH
-Bargaining leverage
-Price sensitivity
-Substitutes
HIGH
-Switching cost
-Substitute inputs
LOW
-Relative cost performance
-Buyers tendency to
substitute
HIGH
Competitive
Rivalry
Threats Of Substitutes
Threat Of New Entrants
Suppliers Power Bargaining Power Of Buyers
21

22. What is competitor analysis
Competitor analysis in marketing and strategic management is an
assessment of the strengths and weaknesses of current and
potential competitors
Our competitors:
1. Kleevz
2. Brandshastra
3. Admash Media
4. Logicserve Digital
5. Click and join
6. CliffTech
22

23. Competitor Market Analysis
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
1. Kleevz 2.
Brandshastra
3. Admash
Media
4. Logicserve
Digital
5. Click and
join
6.Cliff Tech
Market share for the year 2015
Market share
23

24. Strategy and Implementation
MARKET SEGMENTATION:
Market segmentation is an integral part of a company's marketing
strategy. It is the process of breaking down a larger target market into
smaller, more homogeneous groups of customers that you can more
efficiently market to them.
Segmentation of market on the following basis:
 Business Ideas
 Price and Quality
 Target Market.
24

25. Target Marketing
Target
marketing
Clients
Distribution
channels
Promotion
Strategies
Consumers
Demand
25

26. Product Solution
Product
Solution
Customer
Portfolio
Market
Targeting
Services
By Media
Customer
Growth
Enhancement
26

27. 1. Internet marketing
2. Search engine marketing (SEM)
3. Search engine optimization (SEO)
4. Pay per click advertising
5. Social media marketing
6. Web design and development
27

28. 7. Web content and writing solutions
8. Online reputation management
9. Email marketing
10.Mobile marketing
11.Affiliate marketing
28

29. Factors for considering Mumbai as our target market
 Current scenario
 Scope
 Large number of SMEs and unorganized sector
 Competition
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30. Servicescape
Flexible and highly performing work environment
Physical backdrops surrounding our services
Excellent ambience, elegant interior décor, fast and responsive
website
Other tangible evidences
Business cards, stationary, report, internet and webpages
30

31. 1. Elements – price list, payment terms & condition
2. Strategies:
• Demand based & competition oriented
• Value pricing
• Individual service pricing
• Complete web presence packages
• Cyclical pricing
• Short Term promotional
• Cost based
• Offer group specific discounts
31

32. • Make Information available and accessible
• Increase demand for products
• Differentiate products
• Holding free consultations
• Networking
• Door-to-door
• Content & email marketing
• “print ads vs digital ads” sales pitch
• Offline guerrilla marketing
• Offer group specific discounts
• Relationship marketing
32

33. 33

34. • Understanding the customer
• Research distribution Channels
• Defining marketing mix
• Analyse the financials
• Analyse the market
• Review and revise
We the people at digIQ:
• People – with enthusiasm
• People – with talent
• People – whose success is our first priority
"We put our efforts to serve you best."
34

35. Phase I –
 Create good customer base for the first 2 years
 Focus would be on creating a good brand image for DigIQ
 Marketing activities will be focused on generating business from
offline marketing & meeting customer face to face to giving them a
quick demo and building relationship
 Target customers in Mumbai would be SMEs/SMBs/Start-ups from
real estate, commerce, trade and fashion industries. They will be
approached by going to the areas where they are prominently
present
35

36. Phase II –
 Marketing activities will be focused more on generating business
from online marketing
 Target market would be similar but the focus would be of
reaching tier 2 cities like Pune, Nasik, Nagpur and Aurangabad
 We would not restrict ourselves to any geography after we
create a good foundation in Mumbai
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37. THANK
YOU
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