Nahdet El Mahrousa’s (NM) flagship program, Incubator of Early-stage Innovative Social Enterprises, has officially opened its 5th Round of incubation and the 2nd this year and we’re very excited for what’s to come!

1. Starting with Egypt

2. What We Will Cover
What is Social Entrepreneurship/Enterprise
What is a Social Entrepreneur
Social Entrepreneurship in Egypt…What it is NOT
NM
Incubation
Application

3. What is Social Entrepreneurship/
Enterprise

4. What is a Social Entrepreneur
A social entrepreneur is
someone who can
demonstrate
entrepreneurship by taking
an existing organization in
new directions or helping it
become more
effective, expanding its
reach, etc. Sometimes
referred to as
‘intrapreneurs,’ these
individuals are equally
important to social
innovation and
development.
Ehaab Abdou, founder of
NM

5. Social Entrepreneurship in Egypt…
What it is NOT

6. At NM, We Believe In…
Creating Investing in
lasting solutions to
Building our
young Egyptians’ country
social problems
through talent & from
new ideas creativity within

7. What We Do?
Identify innovative
social IDEAS
INCUBATE social start-
ups & enterprises
Build a social
entrepreneurship
ECOSYSTEM

8. Some of our incubated Social Start ups
Education .Agriculture .
Covering the fields of:
Public Health .
Arts & Culture
R&D . Employment . Technology . Environment
Citizenship . Civic Engagement

9. NM Ecosystem Partnerships
Incubation & Support
Social Egyptian Education
Innovation for & Employment
Employment Alliance
Entrepreneur 2 Entrepreneur Social Research/ Education
Legal Assessment of
Framework for Social
Entrepreneurship in Egypt

10. Our Partners

11. NM’s Incubator is for you

12. NM’s Incubator is NOT for you
× You’re expecting
funding ONLY
× You don’t have a clear
idea and haven’t done
enough research on
the solution you’re
proposing

13. Overview of Application
Social Startup Name: Athmar
Industry: Agriculture
The Social Issue: The increased use of fertilizer, the decrease in crop production, high food prices and
reliance on imports have jeopardized the food security in Egypt. Furthermore, the fertilizer consumption
in Egypt was 48.52 in 2009 and The Crop production index in Egypt was last reported at 105.69 in
2010, according to a World Bank report published in 2012.
Social Startup Summary: Athmar provides expert farming solutions for small and medium scale farmers
in Egypt. The first product is an enhanced-efficiency fertilizer designed to deliver the exact nutrients
needed by the crop thus avoiding waste and increasing productivity. This will include a patented
nanotechnology that increases efficiency by 40% over traditional fertilizers and increases productivity by
at least 7%. Farmers will benefit from a cleaner environment and premium post-harvested products with
less chemical residue. Athmar will beat out other fertilizers in the market by: minimizing nutrient
loss, improving crop nutrition and reducing the cost per acre.
Social Business Model: Initially, we will offer premium consulting services to the private corporations
and international organizations involved in the field of sustainable agriculture. We are looking to further
develop our model with the help of NM.
Problem Statement & Research Quantitative support
Vision & Mission & Goal Competition
Product & Benefit Revenue-generation

14. Overview of an Anti-Application
Social Startup Name: Ma2asha
Industry: Cleaning
The Social Issue: Egyptians are unhygienic and the country has excess trash everywhere.
Social Startup Summary: Post-25th January, the people of Egypt began to have a strong sense
of belonging to their country. They cleaned Tahrir Square as well as their own
streets, schools, compounds etc. But it didn’t stop here, they also planted trees and painted
pavements. This is a strong indicator that my project will work. I already have a booth in AUC
which managed to gain quick popularity; I have a total of 5 volunteers now. There are other
similar projects around Cairo such as Clean up Egypt but none in Alexandria so I will start a
pilot in Alexandria.
Social Business Model: We will depend on the CSR of private companies, including Vodafone
and British Petroleum, we already have contacts there. We will also rely on funds from
friends and family for the 1st 6 months of the project.

15. Round 5 Application & Selection Process
17th December
Call for Information Final Round of
Applications Session Interviews
20/11 28/11 6/12 18/12 4,5/1 8/1
Information Screening & Announcement
Session Short listing of Winners
20th November 8th January

16. The Incubator Model
Capacity
Building
•“Nahdetna”
•“Mentor El
Mahrousa” Spin Off
Application Technical
& Selection Infrastructure
Support
• Incubator • Legal umbrella
• Call for application assistance • Shared equipped
• Technical office space
• Filtration & selection consultations • HR services
• Performance Network •IT infrastructure
• Announcement of • Determine legal
management framework
winners
• Implement
• Networking & partnering
sustainability plan
events
• “Monthly Mondays”
• “Salon El Mahrousa”
• Media/network exposure
• Resources & opportunities