New Belgium Brewing Company is one of the largest craft breweries in the US. It produces dozens of beers and distributes them to 15 western states. The company is committed to sustainability, being the first wind-powered brewery and diverting 99.9% of waste. It encourages sustainability throughout its supply chain and donates 1% of profits to environmental causes. Due to its focus on the environment and social initiatives, New Belgium appears to be an ethical and socially responsible corporation.

1. Mobasher : 1001643395
Nasif : 1001439325
MD. Arafat : 1001542070
Lohan : 1001025520
Sidharth TP : 1001643545

2. INTRODUCTION
 New Belgium Brewing Company Inc is one of the largest regional specialty brewers
in the United States, producing about a dozen distinctive beers which are
distributed to 15 states in the West.
New Belgium Brewing Company is one of the largest craft brewers in the United
States, with nearly 40 classic, year-round and limited edition beers including Fat
Tire, Ranger IPA, Snapshot Wheat and La Folie as wellas seasonal offerings like Beire
de Mars, Transatlantique kriek & Two Cherry Ale.
The environmentally-friendly firm uses wind generated electricity as well as heat
and energy derived from byproducts of the brewing process.

3. ADDRESSING ENVIRONMENTAL ISSUES
STRATEGIC APPROACH TOWARDS SUSTAINABILITY
• IT WAS THE FIRST BREWERY IN AMERICA TO BE COMPLETELY WIND
POWERED, AND ITS BREWERY IS LEED CERTIFIED.
• TO MANAGE THESE ENVIRONMENTAL ISSUES, NBB INTRODUCES 3
R’S OF ENVIRONMENTAL STEWARDSHIP. 3R INCLUDE REDUCE,
RECYCLE, AND REUSE.
DIVERTING 99.9% OF THE WASTE
• EXPANDED ITS CANNING CAPACITY BY SIX TIMES WITH A NEW
CANNING LINE THAT INJECTS LESS CARBON DIOXIDE INTO EACH
CAN.
REDUCING CARBON FOOT PRINT
• TO ENCOURAGE SUSTAINABILITY THROUGHOUT THE SUPPLY
CHAIN, NBB ADOPTED SUSTAINABLE PURCHASING GUIDELINES.
ALLOW THEM TO PINPOINT ECO-FRIENDLY SUPPLIERS AND WORK WITH THEM CLOSELY TO CREATE SUSTAINABILITY
THROUGHOUT THE ENTIRE VALUE CHAIN.

4. NEW BELGIUM’S SOCIAL INITIATIVES INDICATIVE OF
STRATEGIC PHILANTHROPY
STRTEGIC PHILANTHOPY : STRATEGIC PHILANTHROPY IS A
POSITIONING THAT CONNECTS A COMPANY WITH A NOT-FOR-
PROFIT ORGANIZATION OR CAUSE.
NBB BUILD HIS BUSINESS AS ENVIRONMENTALLY FRIENDLY AS HE
POSSIBLY COULD, REGARDLESS OF WHETHER IT WOULD BE
BENEFICIAL TO THE STAKEHOLDERS OR NOT.
• NBB DONATES $1 TO A PHILANTHROPIC CAUSE WITHIN THAT STATE, AMOUNTING
TO NEARLY A HALF A MILLION DOLLARS ANNUALLY.
• NBB ALSO DONATES 1 PERCENT OF ITS PROFITS TO ENVIRONMENTAL CAUSES.
• BECAUSE ITS PRIMARY PRODUCT IS BEER, NEW BELGIUM FOCUSES A LOT OF
EFFORTS ON EDUCATION ABOUT ALCOHOL ABUSE AND ENCOURAGING
RESPONSIBLE CONSUMPTION.

5. DO I BELIEVE THAT NEW BELGIUM BREWING
COMPANY’S ACTIONS AND INITIATIVES ARE
INDICATIVE OF AN ETHICAL AND SOCIALLY
RESPONSIBLE CORPORATION?
YES I BELIEVE BECAUSE WHY?
NBB IS ENVIRONMENTALLY RESPONSIBLE
DIVERTING
 99.9% OF THE WASTE
 REDUCING CARBON FOOT PRINT
 CLEAN WATER MAKING GOOD BEERS
NBB IS SOCIALLY RESPONSIBLE
 NBB HAS BEEN INSTRUMENTALLY INVOVED IN
HELPING CARRIER VISION FORWARD BY INVESTING
TIME & MONEY
 DONATED MORE THAN $8 MILLION
 IN 2015 CO-WORKERS DONATED OVER 2773
HOURS OF VOLUNTEER TIME TO THEIR
COMMUNITY
NBB IS LEGALISED TO PRODUCE BEERS
NBB ARE AT THE RIGHT PATH UNLESS AND UNTIL
THEY ARE SELLING THEIR PRODUCT TO THE MINORS.
NBB SUPPORTS SUSTAINABLE AGRICULTURE
PROJECTS
 Strengthen and protect ecosystem health and
biodiversity
 Breakdown barriers and foster support for the
young farmers entering the profession
 Protect public health, human communities and or
animal welfare
NBB SUPPORTSSMART GROWTH PROJECTS
 Influence development and revitalization that protects
natural resources and promotes clean air, water and energy
 Incorporate strategies to strengthen or create safe
transportation infrastructure with all users in mind-
including bicyclists, public transportation vehicles and
riders, and pedestrians of all ages and abilities
 Emphasize proactive, sustainable, inclusive planning
 Take into account climate change mitigation and
adaptation
 Promote economic transition plans in fossil fuel based
communities

6. ETHICAL RESPONSIBLE
ORGANIZATION
• NBB FOLLOWS A OPEN BOOK MANAGEMENT.
• Recognizing employees’ role in the company’s success
• EMPLOYEES ARE GIVEN OWNERSHIP AFTER ONE YEAR OF SERVICE.
• EMPLOYEES ARE TRAINED TO BE FINANCIALLY LITERATE.
• NBB IS A DECENTRALIZED ORGANIZATION WHICH MEANS EVERY EMPLOYEE HAS
THE RIGHT TO TAKE INSTANT DECISSION IN CASE OF EMERGENCIES.
• NBB DO NOT SELL BEERS TO MINORS
• NBB PAYS HEALTH, DENTAL INSURANCE AND RETIREMENT PLANS TO EMPLOYEES
• Employees who stays for five years can earn a paid trip to Belgium to study beer
culture
• paid health, dental insurance and retirement plans

7. NBB’S APPROACHES TOWARDS
ETHICAL AND RESPONSIBLE CONDUCT
• They stop producing tobacco and made their brew without
alcohol or using a minimum alcohol.
• They have to aware for sponsors in playground, because most
of the sport friends are children.
• They can try to monitor their beer from non-adult selling.
• But they should always be careful of the demographics of the
fans of those sports.
• They should make sure that they are choosing sports that
have fan bases that are of legal drinking age.
• They should take step against drunk driving.

8. CONT…
• They should always include about responsible drinking and
avoid portraying that consumption of alcohol.
• They should do business is a way that helps them to back to
their community with very much responsible.
• If they want to maximize their efforts, they should continue to
be very careful of all future marketing that they do.
• They should promote sports that are “human powered” and
cause minimal damage to the environment.

9. MEDALS EARNED BY NBB
Business Ethics magazine’s Business
Ethics Awards
Better Business Bureau’s 2002 Torch
Award
Rocky Mountain Region
Entrepreneur of the Year Award
Great American Beer Festival
Environmental Protection Agency's
regional Environmental
Achievement Award.

10. I DRINK FANTA, YOU?