Long Tail/Finding Conversations

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Kelli Matthews SOJC

January 9, 2013 Lecture

Bildung

What happens when there’s no such thing as scarcity?

the long tail

Long Tail Consumer Rules:
1. Make Everything Available
2. Help Me Find It

narrow: diaper products

wide: green/sustainable lifestyle

Blogs
Facebook
Twitter
Photos
Video
Message Boards
Podcasts
Social Bookmarks

Either/Or
Quotes
Not
Similar Terms
Wildcard
Advanced Search

Green OR Recyclable Baby Wipes
Quotes
Not
Similar Terms
Wildcard
Advanced Search

Green OR Recyclable Baby Wipes
Green “Baby Wipes”
Not
Similar Terms
Wildcard
Advanced Search

Green OR Recyclable Baby Wipes
Green “Baby Wipes”
Green Baby Wipes -Cloth - Homemade
Similar Terms
Wildcard
Advanced Search

Green OR Recyclable Baby Wipes
Green “Baby Wipes”
Green Baby Wipes -Cloth - Homemade
~Green Baby Tips -Green
Wildcard
Advanced Search

Green OR Recyclable Baby Wipes
Green “Baby Wipes”
Green Baby Wipes -Cloth - Homemade
~Green Baby Tips -Green
“Baby Wipes” *.org
Advanced Search

Alltop.com
Google Blogsearch
Technorati
Socialmention
Icerocket

Twitter Search
Socialmention.com
Tweetdeck
Twitter Grader
Klout

YouTube
Vimeo
Viddler
Google Video
Truveo
Blinkx

Podcast Alley
Findpodcasts.com
iTunes
Podomatic
Podcast.com

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Long Tail/Finding Conversations

1. What happens when there’s no such thing as scarcity? the long tail

3. implications for social media

4. Long Tail Consumer Rules: 1. Make Everything Available 2. Help Me Find It

5. One-Size-Fits-One

7. Listen. Find Influencers.

8. What is “influence”?

9. Finding conversations.

10. What are you looking for?

11. Trends.

12. Issues.

13. Influencers.

14. Narrow? Wide?

15.

16. narrow: diaper products wide: green/sustainable lifestyle

17.

18. Blogs Facebook Twitter Photos Video Message Boards Podcasts Social Bookmarks

19. First some tips....

20. Either/Or Quotes Not Similar Terms Wildcard Advanced Search

21. Green OR Recyclable Baby Wipes Quotes Not Similar Terms Wildcard Advanced Search

22. Green OR Recyclable Baby Wipes Green “Baby Wipes” Not Similar Terms Wildcard Advanced Search

23. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby Wipes -Cloth - Homemade Similar Terms Wildcard Advanced Search

24. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby Wipes -Cloth - Homemade ~Green Baby Tips -Green Wildcard Advanced Search

25. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby Wipes -Cloth - Homemade ~Green Baby Tips -Green “Baby Wipes” *.org Advanced Search

26. Alltop.com Google Blogsearch Technorati Socialmention Icerocket

27. Twitter Search Socialmention.com Tweetdeck Twitter Grader Klout

28. Boardtracker Boardreader

29. Blogs Facebook Twitter Photos Video Message Boards Podcasts Social Bookmarks

30. YouTube Vimeo Viddler Google Video Truveo Blinkx

31. Podcast Alley Findpodcasts.com iTunes Podomatic Podcast.com

32. Flickr Picsearch Altavista Bing TinEye

33. Blogs Facebook Twitter Photos Video Message Boards Podcasts Social Bookmarks

Long Tail/Finding Conversations

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