Foursqaure SpyGame is a new game where Foursquare users compete with each other by searching for secret intelligence messages, unlocking special power badges, and stealing each others’ achievements.
2. Overview About SpyGame Foursqaure SpyGame is a new game where Foursquare users compete with each other by searching for secret intelligence messages, unlocking special power badges, and stealing each others’ achievements. After check-ins, players can search for Intelligence Messages in the form of instructions to Secret Codes and promotional offers from various venues. Secret Codes are collected in the form of 9-digit texts on the attachable stickers. When players insert the exact code, one SPY Mission is completed and the player receives a Mission badge. When a certain number of Missions is completed, a single-use power badge is unlocked randomly. With the single-use POWER badge, players can steal other players’ badges. In addition, one badge allows a player to “pose” as a venue Mayor if the actual Mayor has not checked in. 2
18. Increases number of registered users by attracting new users.6 Unique Visitors (foursquare.com, as of May 2010) 1,395,341 -21.38% Source: www.compete.com
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20. This SpyGame, while attractive to all demographics, would likely appeal to 18-to-34-year old male participants.Source: www.quantcast.com
30. Target Market Mt User Persona Chuck is a 26-year-old male. An urban professional with free time after work hours. He enjoys going bars and clubs and has played PC/console/online/social game more than 5 times a week. Already a Foursquare user for more than 6 months, quite passionate to get achievements, more than 10 Mayorships and 5 badges. He is not afraid of intense competition. 9
35. Unique feature of crime scene; Assassinate, Drive-by, and Take the Shot10 Relative to the general internet population, 25-34 males are greatly over-represented. Source: www.alexa.com
39. Based on the real world map and location, killing monsters, hunting resources, and building fortressesRelative to the general internet population, 25-34 males are over-represented. Relative to the general internet population, 18-24 year olds are over-represented. Source: www.alexa.com Source: www.alexa.com
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41. Each place has various challenge and activity mostly by taking a funny picture.
43. User-deposited physical containers (geocaches) can be collected through outdoor activities using GPS/smart phone.12 Relative to the general internet population, 18-24 males are over-represented. Relative to the general internet population, 25-34 males are slightly over-represented. Source: www.alexa.com Source: www.alexa.com
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49. Presented by Soo Young Ahn, M.S. 18 sahn06@gmail.com http://www.linkedin.com/in/sooahn