Nex Gen Marketing Portfolio " Everything Under One Roof "

1. Nex Gen Marketing
Portfolio
(BTL Activities)

2. Introduction:
Nex Gen Marketing was established in year 2007 as an Outdoor Advertising
company for dedicated companies in Pakistan. Through strong
marketing tools we ensure promotion and high visibility for our client within the
markets as well as on outdoor media.
Our extensive network of resources and our presence throughout Pakistan with a
team of professionals with vast experience in their relevant fields, we supply the
necessary Capacity and knowledge to deliver focused cost-effective results.
Nex Gen Marketing is primarily providing all kinds of Outdoor Solutions.
We have developed a dedicated team of channel marketing professionals and
Merchandisers who ensure that our clients remain the most visible and prominent
brand in the market.
We execute all kind of BTL activities that involve deploying/installing Shop Fascia’s,
Posters, Flyers, Standees, souvenirs, BTL Activities ETC.

3. BTL activities is to take the product/services closer to the consumer, to experience & buy.
The level of engagement is the key to the success of any BTL activity.
Our goal is to be a true partner to our clients in the development of their brands &
business.
Below are our following expertise:
1. Poster Activity
2. Direct Selling or Store intercept
3. Market survey
4. Leaflet Distribution
5. Mobile Van Promo Across the Country
6. Sampling Programs
7. Visibility Promotions / Wall Chalking
8. Van / Float Activities
9. Trade Promotions / Bazaar Activities
10. Road Shows & Promotional Activities

4. Store Intercepts:
We organize and manage store intercepts through our experienced promoters. Our
Clients can display, discounts, sample or launch their products outside general stores and
can utilize this service to advantage.

5. Merchandising:
In order to maximize the impact of shelf displays or POS materials, we offer merchandising
support to our clients.

6. Roadside Promotions:
We arrange promotions whether sampling or discounted selling activities, by using our
promoters for making special offers direct to consumers at selected locations including busy
crossroads, malls or markets. We possess valuable experience of organizing such activities to
provide support for the client’s product promotion and sales effort.

7. Special Events:
We assist our Clients in organizing activities at public places or gatherings, so that Clients
can promote their products through dedicated activities.

8. Promotional Giveaways:
We can arrange corporate or specific promotional giveaways, making it easy for our Clients
to identify gift ideas while using our links with the local market & suppliers.

9. Van & Floats Activities:
Van & Floats are a medium that reaches the target segment and has his/her undivided
attention and more so provides an opportunity for 2 way communications. An opportunity to
create a multi media blitz for the product and highly focused advertising for Rural & Urban
areas.
.

11. How To Work !
The point of sale (POS) is becoming more and more the ultimate marketing competition
arena.
The fundamental part of this competition are the promotional initiates in order to obtain
consumer attention and to shift its choices and its purchases.
We have to be on top of the retailer’s mind, build up a friendly relation as retailer play an
important role.
In-store branding and POSM deployment as visibility of the product is also important.
Keep an eye on Competitor’s Movement.
Trade & Promotional Campaigns.
Ensure brand visibility and also ensure products availability and sellout.

12. Our
Work

13. Zong Van Activity
LBC Re-launch
(South Region)
(Hyderabad - Mirpurkhas – Sukkur)
April-May’ 2011

15. Zong Wall Chalking
Phase I (2011)
(South Region)
(Karachi – Hyderabad – Sukkur – Quetta - Sibbi)
March - April’ 2011

17. Installation of Jazz Entry
Gates
@
Bachat Bazaars
(Karachi)
Feb-March’ 2011

19. Jazz Jazba
Road Interception Activity
(Karachi)
December’ 2010

22. MCB Asset Management
Activation
(Karachi)
September’ 2010

25. What We Have Done !
 Zong (CMPAK) Van Activity LBC launch in Karachi “Karachi Unlimited”
 Zong (CMPAK) LBC launching Ceremony (Retailer’s Event) in Mirpurkhas & Badin.
 Launching Ceremony of Askari Special Lubricant 4T (MAL Pakistan) in Rawalpindi (North Region)
 3 Launching Ceremonies of Askari Special Lubricant 4T (MAL Pakistan) in Central Punjab.
 Branded APV Promotional Activity for “ Balle Balle“ in Karachi.
 One month Sale & Promotional Activity for Dashi International at Sunday Market DHA, Karachi.
 Banners Activity for JS Bank in Karachi.
 Banners Activity for Mc Donald's in Karachi.
 Complete fabrication of Media for the Activation of Pak Qatar Family Takaful in Karachi.
 Shop Interception Activity for Dashi Soups (Dashi International) in Karachi.
 Shop Interception Activity for Quice Foods in Makro and Metro Cash & Carry, Karachi
 Sale & Promotional Activity in Apartments for Quice Foods in Karachi.
 Mall Branding (Park Towers & The Forum) for the Activation of SunSilk Co-Creation in Karachi.
 Zong (CMPAK) Wall Chalking Phase I, II & III in Sind & Baluchistan (South Region).
 Float Activity Pakistan Tour for Zong (CMPAK) capturing each town & city of Pakistan.
 2 Months Float Activity for Zong (CMPAK) in Sind (South Region).
And much
more

26. In-House Printing
&
Fabrication Facility

28. Our believers

29. look forward to meet you
again!

30. For further information on our capabilities and client references, please contact:
Nex-Gen Marketing
Suite # M - 1
Plot 19-C, Mezzanine Floor
Sunset Lane 2
Phase II - DHA
Karachi
+92-21-3-5396572