The presentation was part of the Funding Conference in London on Monday 23 February 2015.
The presentation was by Richard Sved, NCVO Associate and will help you identify how to plan a strategy and introduce you to new tools that you'll need to monitor your organisations progress.
Find out more about the Funding Conference from NCVO: https://www.ncvo.org.uk/training-and-events/funding-conference/workshops
Find out more about NCVO's practical support on funding: https://www.ncvo.org.uk/practical-support/funding
2. PM1: Developing a
funding strategy
Richard Sved
• NCVO Consultant
• Interim head of fundraising
• Director, 3rd Sector Mission
Control
3. • Help you to identify how to plan a
fundraising strategy
• Introduce you to key tools to monitor
progress
Aim of this workshop
4. • @richardsved
• 20+ years in charity sector
• Have led the fundraising function of three
national charities
• Fundraising experience includes Corp.,
Events, Govt., Lottery, Major donors, Trusts
• Serial volunteer and Trustee
• Freelance consultant and interim manager
(NCVO, 3rd Sector Mission Control)
About me
5. • What are the key issues for you in
developing your organisation’s fundraising
strategy?
or
• Why did you book to attend this session?
9. • Be clear about the need
• What will you change?
• Think about why people give
• Get buy-in
• With Trustees
• Within organisation
What do you need to do first?
10. • Nature of problem/issue
• How can you change things?
• Why is it important? Why this area?
• What if nothing was done?
• Will problem increase?
• Who will be helped?
• How can the donor help you?
Do first: be clear about the need
21. 1. Split your income into categories: e.g.
gifts/donations, grants, contracts, traded
income
2. Broadly analyse these income streams
• How many separate funders/donors do you have?
• How much of your total income are they?
• How risky is your portfolio ?
3. What risk factors underlie your funding?
• Are there any risks that could impact on a large
proportion of your income?
• Which areas are impacted by government policy?
• What about your ability to deliver outcomes?
Evaluate your funding mix
24. Planning tool: The Sun tool
A. Strategic approach
B. Income diversity
C. Financial management
D. Communicating success
E. External positioning and marketing
F. Relationships
25. Planning tool: The Sun tool
A. Strategic approach
B. Income diversity
C. Financial management
D. Communicating success
E. External positioning and marketing
F. Relationships
30. “Look at what they’re doing!”
Beware: copycat tendencies
31. • Not a book on the shelf – return to it!
• Tracking your pipeline
• Use of milestones
• Internal reporting
• Reporting to trustees
• The dashboard
Monitoring progress
35. • This week’s gifts
• Month so far?
• Last month?
• Year to date?
• Targets?
• To-do list?
What do you need on your
dashboard?
36. • What are the key issues for you in
developing your organisation’s fundraising
strategy?
or
• Why did you book to attend this session?
Did I answer your questions?
37. • What you do is great
• You are not begging
• Convey your passion
And remember: Do not be afraid
38. • Funders don’t support organisations, they
support people you help or work that you
do
And also remember: people
give to people
39. • Funders will back organisations that ‘sell’
their strategy to them well
But having said that: