UX Lessons from the USSR: The Trouble With Manifestos
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This presentation was given by our Creative Director, Erik von Stackelberg at FITC Toronto 2013.
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UX Lessons from the USSR: The Trouble With Manifestos
- 2. UX Lessons from the USSR: The Trouble with Manifestos
- 6. Erik von who? Erik von Stackelberg, Creative Director @stackelberg
- 7. The Argument
- 8. Creating digital products is an interdisciplinary undertaking. Equally, the process we use should also embrace diverse methods where they make sense.
- 9. Goals, in order of usefulness… • Discussion for process wonks. • Survey of techniques. • A sample process for building digital products (no patents pending!)
- 10. Disclaimer • This isn’t sexy. • This is anecdotal. • I’m not from Russia. • I speak really quickly.
- 11. On Manifestos
- 13. Wikipedia says: “A manifesto usually accepts a previously published opinion or public consensus and/or promotes a new idea with prescriptive notions for carrying out changes the author believes should be made.”
- 19. The Agile Manifesto (Abbreviated) • Individuals and interactions over processes and tools • Working software over comprehensive documentation • Customer collaboration over contract negotiation • Responding to change over following a plan
- 20. A Really Reductive Explanation of Agile
- 22. A Really Reductive Explanation of Waterfall
- 29. Proposed Spectrum of Interpretation • Fundamentalist • Dogmatist • Moderate
- 33. On Bricolage
- 35. Wikipedia says: “…bricolage is the construction or creation of a work from a diverse range of things that happen to be available, or a work created by such a process.”
- 36. A spectrum of interpretation. • Fundamentalist • Dogmatist • Moderate • Bricoleur
- 41. Key Roles & Team Structure
- 43. Team Structure There’s no “I” in team. On mixing the traditional creative process with some Agile flavouring.
- 48. Key Roles Balancing expertise and empathy. On modifying traditional Agile roles to share responsibility but maintain diversity.
- 49. Key Roles
- 53. Process
- 55. Process
- 56. Process: Discovery On adding an early dash of UCD research and Lean validation into the Agile framework.
- 59. Process: Product Definition On mashing some user- centered design planning into the Agile framework.
- 64. Storymaps arehella useful. Jeff Patton Process: Product Definition
- 68. Process: UX Definition On adding models into the mix to net waterfall- like client comfort and design vision (and Lean early validation).
- 78. Defy the mishmash GUI. Process: UX Definition
- 82. There’smoreto life than being ridiculously good-looking. Process: UX Definition
- 85. Process: UX Definition On MacGyvering experience criteria into the backlog.
- 89. Process: Implementation On integrating UCD practices into Agile sprints.
- 92. Creating digital products is an interdisciplinary undertaking. Equally, the process we use should also embrace diverse methods where they make sense.
- 93. Sans Bricolage
- 94. Sans Bricolage There are arguments against process bricolage. Here are some.
- 100. Wrapping Up
- 101. Creating digital products is an interdisciplinary undertaking. Equally, the process we use should also embrace diverse methods where they make sense.
- 102. Sample Pro-Services UX Bricolage • Roles: T-shaped people • Lean Research: Asking why before what • UCD Backlog: Story maps • Collaborative Visioning: Design studios • Models: Art boards, key archetypes • MDP: Experience criteria • Implementation: Lean validation
- 103. Resources I wish we had 4 years ago.
- 104. Erik von Stackelberg @stackelberg Thank you! Myplanet Digital myplanetdigital.com @myplanetdigital
- 105. UX Lessons from the USSR: The Trouble with Manifestos
- 106. Dwight D. Eisenhower says: “In preparing for battle I have always found that plans are useless, but planning is indispensable.”
- 107. Sun Tzu says: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
- 109. Items • MAKEITUSEFULFORTHEAUDIENCE. • MAKETITENTERTAINING. • Moreanecdotes? • Todo:mineresponsivedesignforquips./ • Intro,Framing • 5min MPD/ErikIntro • 5min Argument:Manifestos,valuesystemsareproductsofmetanarratives. Peoplecommitsoheavilytoaparticularideologyorliteralapproach (fundamentalism)thattheycansometimesforgettheintention(USSR/marxism historyhere.)Bricolageinhibitsfundamentalismbecauseitexposesustoother approachesconstantly.Troublewithmanifestosisactuallytroublewith fundamentalism.Fundamentalism(Stalin)—>Moderates(selectivechurchgoers —don’tdoeverything)—>Bricoleurs(usingthepiecesthatmakesensebut actuallyaddingtheirowntoo)(Canadians).Giveartexample?Realists, Modernists,Postmodernists? • 5min Argument:Bricolage5min,postmodernvideo.Bricolageasthe oppositeoffundamentalism.Usewhatworks. • Agile,Waterfall,UCD,TheManifestos