Company analysis for EECS 441

1. Way better than a rental car
Myles Pollie (POLMYLES)

2. CAR SHARING

3. RENT SOMEONE’S CAR LIST YOUR OWN CAR

4. Shelby Clark (Founder)
● First tried car sharing
after his car broke down
● Thought car sharing
should be “for the
people, by the people”
● Founded RelayRides in
2010

5. June 2010
December 2010
2012
September 2012
November 2015

6. Persona
Renters
● Travelers
● Public transit users
● Car enthusiasts

7. Persona
Car Listers
● Transit users with a car
● People who own multiple cars
● People who can’t afford their car

8. Turo Funding History

9. Financials
121,000
171,500
200,000

10. Financials

11. Business Model
● Turo takes percentage of rental income
● 10-35% depending on insurance tier
○ Premium
○ Basic
○ None
● ~$10 million in revenue 2018

12. Competitors
Cars on Demand
Most major U.S
cities
Wide range of cars
Pricing
2012 Ford Focus
1 day/150 miles
$60 $79* $59.50 $78 $47.50
*CAR2GO only offers Mercedes GLA/CLA

13. Secret Sauce
● “for the people, by the people”
● ~450 employees
● Design

14. Prediction
● Profitable short term
● Market will shrink in future

15. Sources
https://www.owler.com/company/turo#summary
https://craft.co/turo/metrics#operations
https://www.crunchbase.com/organization/turo#section-overview
https://en.wikipedia.org/wiki/Turo_(car_rental)#cite_note-USA_TODAY_2017-2
https://turo.com/en-us/meet-the-team