1. Group: Win-Hawck

2. Background:
Biryani.
The word brings mouth-watering memories of the
gastronomic delights that I first sampled in my
childhood, the tasty dish that I’m hooked to even
today.
Nanna Mia, A masterchef of our country took this
Moghal dish to a new level. Nanna Biriyani thus
became a part of our traditional old Dhaka culture
with his magical touch. Nanna Biriyani has been
ruling the foodies for over 30 years.

3. The Idea:
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To take Nanna Biriyani to a new level
Merge it with Omega Group
Open new branches nationwide
To make it the biggest food chain in the country
Producing top quality food
Providing new level of food experience for its customers
In future we are planning to open Music café where we will promote
our Dhakaiya Kawali and traditional music for our customers

4. Why??
 Market expansion
 Promoting traditional food and local business
 Spreading Nanna’s cuisine nationwide for food
lovers and uphold our Dhakiya culture
 Capturing potential market and customers
 Making profit by using Nanna’s image
 Merging with Omega group for logistical
support & investment

5. What & Where??
Outlets at:
Level 3:
Level 2:
Level 1:
Puran Dhaka
(2 years)
Dhaka city:
Firmgate
Uttara
Bashundhara
Dhanmondi
(3 years)
Nationwide:
Chittagong
Cox’s Bazar
Sylhet
Etc.
(5 years)

6. Our Brand:
Name: Nanna Biriyani Center
Slogan:
,
Mission
Our mission is to spread Nanna Biriyani nationwide so everyone can
have the experience of Puran Dhaka culture and traditional food.
Vision
Our vision is to become the leading food chain in the country
Trends
We have identified that the food lovers enjoy not only the biriyani but also the culture, heritage and the festivity
of Puran Dhaka.

7. Our Product:
Food:
Beverage:
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Biryani (normal)
Vegetable Biryani
Chicken Biriyani
Mutton Biryani
Tikkya Biryani
Morog Polao
Fish/ Egg biryani
Shirmp Biryani
Nut Biryani
Pigion Biryani
Soft Drinks
Borhani
Labaang
Firni
Doi
Faluda
Nanna Special Nut Sharbat
Nanna Special Lemonade sharbat
Ice Cream

8. Role of Omega Corporation:
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Provide ICT support
Provide Beverage and Snacks
Provide logistical support
Monitor quality control and administrative aspects
Provide investment
Ensure JIT( Just in time)
Profit Sharing:
The entire profit will be shared equally.

9. Market Analysis
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The people of Puran Dhaka, Dhanmondi, Uttara, Firmgate and Bashundhara are
mostly aristocrat who are willing to pay enough for good food.
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People of Puran Dhaka are mostly foodies who likes to have good experiences with
traditional foods.
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The per capita income of people in our country is increasing gradually
which is an indicator of increasing spending power.
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People of these area are mostly conscious people who like to spend more
for quality product.

10. Market segmentation
Geographic
As Nanna Biriyani is completely based on customers of the Puran Dhaka,
our initial plan is to move the Nanna Biriyani outlet in a better location in
Puran Dhaka with better sitting arrangement and traditional environment.
After that, we will open several outlets in Dhaka city and nationwide
respectively.
Demographics
As our main customers are youth, businessmen, job holders etc. so our
products possess potential to follow all factors of demographics such as
age, sex and income.

11. Analysis of competitors
Local level Competitors:
Haji Biriyani, Mamun Biriyani, Royal
Hotel, Shaad Tehari, Bismillah
Restaurant
Dhaka city Competitors:
Star Kabab, Fakruddin Restaurant,
Malancha
Fast Food:
KFC, Pizza Hut, Nandoo’s, , AnW,
BFC, Pizza Inn etc.

12. SWOT Analysis:
Strength
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Exotic Brand of old
Dhaka
Long run Business
operation
Good reputation of
Omega Corporation in
market
Less costly than
Competitors
Availability of resources
required
Weakness
 Lack of
Promotions
 Several outlets
based on Puran
Dhaka
Opportunity
 Increasing
purchasing power
 Increasing local
demand
dominated by
youth
Threat
 Competitions
from
international
fast food chain
 Political threat
Legal risk from
franchising and
licensing

14. Promotion:
 Advertising.

Social Media
 Billboard
 Posters &Yellow Pages.
 Corporate affiliation.
 Word of Mouth

15. What is new??
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Biryani Day
Experience Zone
Kawali songs (Music café)
Creative packaging
Trade show participation
Free home delivery service (for
purchase of a significant quantity)
 Quantity discount

16. Price:
Name
Price
Biryani (Normal)
170
Coconut Biryani
99
Vegetable Biryani
99
Mashroom Biryani
99
Fish & Egg Biryani
149
Chicken Biryani
149
Pegion Biryani
199
Shrimp Biryani
199

17. Required manpower:
 Chefs (Permanent & Part-Time)
 Waiters
 Hosts
 Bussing

18. Financial Plan:
It is reasonable to assume that given the location, size of
operation, and unique concept of this restaurant, that it will
produce sales in excess of the existing operation. The
projections set out in this plan, however, are based on a
more conservative estimate.
Sales Vs. Expense - 3 years
30500000
30250000
30000000
25000000
1ST YEAR
23000000
21500000
2ND YEAR
3RD YEAR
Sales
Cost

19. Thank You
We are…
Win-Hawck
Mohammad Mushfiqul Haque Mukit
Arafa Ferdous
Imran Hossain
Shatil Hasan