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ANDRE JAY MEISSNER
Business Development Manager
Web & Mobile, Adobe



ajmeissner@adobe.com
@klick_ass



                               © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Time to focus

         © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Optimiert für Mobilität
               und Performance:

               §   GPU-Beschleunigung
               §   Video bis zu -90% CPU-Last
               §   A/V Hardware-Decoding
               §   Multi-touch & Gestures
               §   Accelerometer
               §   Unterstützt Eigenheiten
FLASH PLAYER        mobiler Tastaturen
               §   Erkennt Gerätefeatures


10.3           §
               §
                    Optimierter Resourcenbedarf
                    Sleep mode



                               © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
FP11 seit 4.10. (11.0) verfügbar

               §   Stage3D (aka „Molehill“)

               §   Stage2D bzw. Starling-
                    Framework zur GPU-
                    Beschleunigung auch
                    von 2D-Content

FLASH PLAYER


11.1
                                © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
http://www.youtube.com/watch?v=CeYCsBIK3uE
at‘s (not so Un) REAL!



Movie: Tim Sweeney@MAX, Unreal/UDK4Flash
Movie: Muscle Jump
Brand Gami cation
 Live Demo: http://nissan-stagejuk3d.com




                                 © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Native    Native
 iOS     Android   Blackberry             Native
 App       App       App                  usw...
Native                                     App




                                                  Weitere
                                                   OSs...



                                © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Native    Native
 iOS     Android   Blackberry             Native
 App       App       App                  usw...
Native                                     App




                                                  Weitere
                                                   OSs...



                                © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Native    Native
 iOS     Android   Blackberry             Native
 App       App       App                  usw...
Native




WTF??
                                           App




                                          Weitere
                                           OSs...




                                © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Weitere
                   OSs...


© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Weitere
                   OSs...


© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Flash / Flex Applikation




AIR Applikation




                                      Weitere
                                       OSs...


                    © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Flash / Flex Applikation




AIR Applikation




                                      Weitere
                                       OSs...


                    © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Flash / Flex Applikation




AIR Applikation




                                      Weitere
                                       OSs...


                    © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Flash / Flex Applikation




AIR Applikation




                                      Weitere
                                       OSs...


                    © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Umfasst die Flash Player Features
sowie zusätzlich:
§ Cut/Copy/Paste
§ tel:, mailto:, maps:, video:
§ CameraRoll, Geolocationing
§ StageWebView
§ cacheAsBitmapMatrix
§ Device Debugger
§ SQLite
§ Application Update Framework            AIR
§ App Market/Store-Verbreitung
§ iOS Retina/Multitasking-Support
§ Filesystemzugriff (wenn erlaubt)
§ 4x schneller auf iOS
§ iOS „Interpreter Mode“
                                     2.7
                                     © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
3.0 seit 4.10. verfügbar:

§   Hardwarebeschleunigtes
     Video für Mobile
§   iOS Background Audio
§   Android Licensing Support
§   Encrypted Local Storage für Mobile
§   Back/+Front Camera
§   H.264 So ware Encoding für
     Desktop                                    AIR
     AIR Captive Runtime


                                          3.1
§
§   AIR Native Extensions




                                          © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Access device capabilities for which AIR
             does not provide an ActionScript API:
             ■ Access to a gyroscope or vibration capability

             ■ Access to licensing, payment, ad APIs

             ■ Access to local or push noti cations




             Reuse legacy code:
             ■ Physics or game engines

AIR NATIVE   ■ PDF rendering


EXTENSIONS   Use native code to achieve greater
             performance:
             ■ Image or video lters

             ■ Statistics or simulations




             ■   Growing public library of ANEs
                                       © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Reality
          Check!
(On-Device Demos, sorry no offline version)

                              © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
#1 App USA, Europe, Asia
iTunes Game of the Week
          Top Paid App
Adobe Touch Apps Family
CSS Shaders
(On-Device Demo, sorry no offline version)


                              © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
§   Animations- und Interaktions-
             design für offene Webstandards
        §   Nutzt HTML5, CSS, JavaScript
        §   Präzise, produktiv und
             performant
        §   Gute Performance des Outputs
             auch auf mobilen Devices

        §   Iterative Entwicklungsmethode
ADOBE
        §   Bis zum nalen Produkt

EDGE         verfügbar auf Adobe Labs:
             labs.adobe.com/technologies/
             edge


                        © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Neu in Preview 3:

§   Labels zur ID von
     Schlüsselpositionen
§   Triggers um Events aus der
     Timeline zu feuern
§   Actions: JS Code zum handling
     von Triggers, DOM- und
     Timeline-Events


                                     EDGE
§   Looping, mehrere
     Compositions pro Page,
     innovative Features beim Copy
     & Paste, u.v.m...
                                     PREVIEW 3
§   ...stay tuned!
                                       © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Edge Demo
 (sorry no offline version)


                       © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
<!--Adobe Edge Runtime-->
<script type="text/javascript" src="edge_includes/jquery-1.6.2.min.js"></script>
<script type="text/javascript" src="edge_includes/jquery.easing.1.3.js"></script>
<script type="text/javascript" src="edge_includes/edge.0.1.3.min.js"></script>
<script type="text/javascript" src="edge_includes/edge.symbol.0.1.3.min.js"></script>
<script type="text/javascript" charset="utf-8" src="xxxxxx_edge.js"></script>
<script type="text/javascript" charset="utf-8" src="xxxxxx_edgeActions.js"></script>
<link rel="stylesheet" href="xxxxxx_edge.css"/>
<!--Adobe Edge Runtime End-->




          Runtime                 Actions                Symbols


                      labs.adobe.com/technologies/
                        edge/resources/jsapi.html

                                                              © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
GOT QUESTIONS?




   ajmeissner@adobe.com
   @klick_ass

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MMT 28: Adobe »Edge to the Flash«

  • 1. ANDRE JAY MEISSNER Business Development Manager Web & Mobile, Adobe ajmeissner@adobe.com @klick_ass © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 2. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 3. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 4. Time to focus © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 5. Optimiert für Mobilität und Performance: § GPU-Beschleunigung § Video bis zu -90% CPU-Last § A/V Hardware-Decoding § Multi-touch & Gestures § Accelerometer § Unterstützt Eigenheiten FLASH PLAYER mobiler Tastaturen § Erkennt Gerätefeatures 10.3 § § Optimierter Resourcenbedarf Sleep mode © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 6. FP11 seit 4.10. (11.0) verfügbar § Stage3D (aka „Molehill“) § Stage2D bzw. Starling- Framework zur GPU- Beschleunigung auch von 2D-Content FLASH PLAYER 11.1 © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 8. at‘s (not so Un) REAL! Movie: Tim Sweeney@MAX, Unreal/UDK4Flash
  • 10. Brand Gami cation Live Demo: http://nissan-stagejuk3d.com © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 11. Native Native iOS Android Blackberry Native App App App usw... Native App Weitere OSs... © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 12. Native Native iOS Android Blackberry Native App App App usw... Native App Weitere OSs... © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 13. Native Native iOS Android Blackberry Native App App App usw... Native WTF?? App Weitere OSs... © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 14. Weitere OSs... © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 15. Weitere OSs... © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 16. Flash / Flex Applikation AIR Applikation Weitere OSs... © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 17. Flash / Flex Applikation AIR Applikation Weitere OSs... © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 18. Flash / Flex Applikation AIR Applikation Weitere OSs... © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 19. Flash / Flex Applikation AIR Applikation Weitere OSs... © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 20. Umfasst die Flash Player Features sowie zusätzlich: § Cut/Copy/Paste § tel:, mailto:, maps:, video: § CameraRoll, Geolocationing § StageWebView § cacheAsBitmapMatrix § Device Debugger § SQLite § Application Update Framework AIR § App Market/Store-Verbreitung § iOS Retina/Multitasking-Support § Filesystemzugriff (wenn erlaubt) § 4x schneller auf iOS § iOS „Interpreter Mode“ 2.7 © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 21. 3.0 seit 4.10. verfügbar: § Hardwarebeschleunigtes Video für Mobile § iOS Background Audio § Android Licensing Support § Encrypted Local Storage für Mobile § Back/+Front Camera § H.264 So ware Encoding für Desktop AIR AIR Captive Runtime 3.1 § § AIR Native Extensions © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 22. Access device capabilities for which AIR does not provide an ActionScript API: ■ Access to a gyroscope or vibration capability ■ Access to licensing, payment, ad APIs ■ Access to local or push noti cations Reuse legacy code: ■ Physics or game engines AIR NATIVE ■ PDF rendering EXTENSIONS Use native code to achieve greater performance: ■ Image or video lters ■ Statistics or simulations ■ Growing public library of ANEs © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 23. Reality Check! (On-Device Demos, sorry no offline version) © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 24. #1 App USA, Europe, Asia iTunes Game of the Week Top Paid App
  • 26.
  • 27. CSS Shaders (On-Device Demo, sorry no offline version) © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 28. § Animations- und Interaktions- design für offene Webstandards § Nutzt HTML5, CSS, JavaScript § Präzise, produktiv und performant § Gute Performance des Outputs auch auf mobilen Devices § Iterative Entwicklungsmethode ADOBE § Bis zum nalen Produkt EDGE verfügbar auf Adobe Labs: labs.adobe.com/technologies/ edge © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 29. Neu in Preview 3: § Labels zur ID von Schlüsselpositionen § Triggers um Events aus der Timeline zu feuern § Actions: JS Code zum handling von Triggers, DOM- und Timeline-Events EDGE § Looping, mehrere Compositions pro Page, innovative Features beim Copy & Paste, u.v.m... PREVIEW 3 § ...stay tuned! © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 30. Edge Demo (sorry no offline version) © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 31. <!--Adobe Edge Runtime--> <script type="text/javascript" src="edge_includes/jquery-1.6.2.min.js"></script> <script type="text/javascript" src="edge_includes/jquery.easing.1.3.js"></script> <script type="text/javascript" src="edge_includes/edge.0.1.3.min.js"></script> <script type="text/javascript" src="edge_includes/edge.symbol.0.1.3.min.js"></script> <script type="text/javascript" charset="utf-8" src="xxxxxx_edge.js"></script> <script type="text/javascript" charset="utf-8" src="xxxxxx_edgeActions.js"></script> <link rel="stylesheet" href="xxxxxx_edge.css"/> <!--Adobe Edge Runtime End--> Runtime Actions Symbols labs.adobe.com/technologies/ edge/resources/jsapi.html © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 32. GOT QUESTIONS? ajmeissner@adobe.com @klick_ass