1. Guerrilla Company
Attitude
Presented by
Muktadir Hosen
Product Executive
Ref: Guerilla Marketing - Jay Conrad Levinson

2. Attitude
A predisposition or a tendency to respond
positively or negatively towards a certain idea,
object, person, or situation
If you've got an attitude about something, it can
be hard to change it because you think you're
right.

3. Guerilla Company Attitude
As marketing is everything you do, so attitude is
most important.
It shows in every word you say, in your tone of
voice, every time you communicate and every time
you are in business.

4. Elements of Guerilla Company
Attitudes
* Passion * Telephone Demeanor
* Generosity * Value
* Speed * Easy to do Business with
* Neatness * Flexibility

5. The marketing fires are fueled by enthusiasm and passion.
Passion
“Enthusiasm at its highest form is called Passion”.
- By studying your offering and focusing on the main benefits it.
- The more you know about it deep in your heart.
- The more competitive advantages that you offer, the more
passionate you can feel.
How can you develop true passion for what your company offers?

6. Generosity
You don’t have to give away free things in order to be
generous. You can prove your generosity by your
ability to listen and see things from your customers
point of view.
There is big difference between generosity and negotiation.

7. Speed
People do not like to wait: on the phone, on your site, in
your office, in their office and when dealing with you and
any of your people. They want what they want when they
want it.
Speed is the most important things you can say or do.
If you don’t say or do it, a competitor will take that
business away – simply because that competitor shows
respect for peoples time .

8. Neatness
Neatness is not something you do on a Monday morning.
Keeping everything tidy is an all-the-time job. It doesn’t
cost anything except for time and energy.
Neatness is about your office, your store, your car, your delivery
vehicles, your service people, your telephone manners, your
signs, your correspondence, your windows and the space around
your workplace. They are all part of your marketing.

9. Telephone Demeanor
Each phone call is a golden opportunity for you. The
most special minority group is made up of those
people who call your business.
Try to answer each call as clearly and sincerely as possible. Each
caller should be treated graciously and made to feel important for
indeed they are. Everyone who answers the call sounds as though
he or she is in good mood delighted that you called.

10. Value
Value is far more crucial than price and perceived value
is far more crucial than value.
People will pay higher prices for products and services that deliver
more quality. Your value wrapped up in the concepts of quality and
service, excellence and teamwork, statics and technology- that is
the value customer want to get in through product.
“People have to feel that you’re kind of a company that
offers a great value.”

11. Easy to do
Business with
Stop problems before they arises.
There is no cost of making it easier to do business with you. All that
required is heightened awareness and acute sensitivity to the
customers need.
“Maintenance is all about the necessity for making repairs before
repairs are needed ”
Robert Persig (The Author), regularly maintained his motorcycle, so it
never needed repairs.
Moral: Your business is your motorcycle. Fix it before it breaks.

12. Flexibility
Flexibility means being able to grant almost
all customer request.
Flexibility relates to service, quality, selection, price, payment
plans, and even days and hours of operation. Flexibility is expected
by more and more your customers. If you don’t offer somebody will
else offer. And it will be an uphill struggle to get that customer
back.
It is not difficult for you to offer and you
customer also want you to do

13. Thank You
For paying attention