Ch8 New Product And The Net

Internet Marketing New Product Development and the Net

Marketing Processes That Can Be Digitized Understand Markets & Customers Involve Customers in Design Process Market & Sell Products & Services Deliver Value Through Distribution Provide Customer Care Manage Customer Information

Topics ,[object Object],[object Object],[object Object],[object Object]

High-Tech Battles The Browser Wars The browser battles started with a strong showing from Netscape . From a startup in 1995, Netscape became a billion-dollar company, the fastest-growing software company ever . Four generations of browser technology took Microsoft … from sideline player to browser lead. The battles also led to controversy, anti-Microsoft newspaper editorials, and governmental antitrust attention.

The Need for Speed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Speed and Profits ,[object Object],[object Object],Figure 8.3 Profits and Speed to Market

Speed and Innovativeness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Speed and Alliances ,[object Object],[object Object],[object Object],[object Object],[object Object]

Speed and Standards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional New Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Figure 8.5 General Product Design Funnel

Rapid New Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Figure 8.6

Modularity in Design ,[object Object],[object Object],[object Object],[object Object],[object Object]

Modularity in Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Early Feedback ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rapid Prototyping and Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rapid Release ,[object Object],[object Object],[object Object],[object Object]

Standards Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Two Types of Standards ,[object Object],[object Object],[object Object],[object Object],[object Object]

Creation of an Open Internet Standard Figure 8.9

Standards Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Standards Competition Leading to Domination Figure 8.12

Information Acceleration Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Solving Problems Online ,[object Object],[object Object],[object Object],[object Object],[object Object],Figure 6.3 Provides Strong Justification for Investing in the Web

Cost Savings ,[object Object],[object Object],[object Object],[object Object],Q: Where do these cost savings come from?

Traditional Customer Service Methods Are Expensive ,[object Object],[object Object],[object Object]

Headline Insert excerpts from a current article out of the business press (e.g. Wall Street Journal, Wired News, Business 2.0, or Fast Company) that talks about the importance of online customer support. I usually take excerpts out of the lead paragraph, and highlight keywords. There have been a number of articles talking about increased investments in online customer support. Name of Publication - Date

The ADR Framework ,[object Object],[object Object],[object Object]

Ch8 New Product And The Net

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Ch8 New Product And The Net