1. Marcelo Rey Fortes
Experienced Business Executive
23 years managing the core business of a leading retail international company.
email: marcelo.reyfortes@gmail.com
Cell phone: +54911 4179 7563
LinkedIn: Linkedin profile
Skipe: mreyfortes
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OBJECTIVES
Very motivated and interested in continuing my career in a leader international company developing
myself in the core business management, assuming greater responsibilities and new professional
challenges, developing competitive business strategies and plans optimizing the brand penetration in the
Latin America markets or other countries;
Contribute to the management adding value with my professional experience, support to the company,
improving performance, optimizing profitability and achieving goals, learning new experiences and
growing professionally and personally.
1
BACKGROUND
SUMMARY
Experienced Business Executive in the Retail industry with diverse management background in Finance,
Operations, Real Estate Development, Asset Management and Franchising, with over 20 years of
experience, 10 years in Latin American markets
Specialties:
Strategic Business Plan, Financial Planning & Analysis, Investment Project, Sales Building & Competitive
strategy, Management and Execution, Negotiations, Real Estate Development Management, Training.
Reporting and Presentations.
In charge of a strategic area in Arcos Dorados [NYSE: ARCO], world’s largest McDonalds franchisee,
operator of more than 2000 restaurants in 20 Latin American Countries, with company sales exceeding
USD 4B in 2013, responsible for overall management of project portfolio prioritization & execution of
Development initiatives.
Development and execution of the Arcos Dorados Development CAPEX Plan for Latin America, comprising
all the Development initiatives for Brazil (60% of portfolio initiatives), Mexico (20%), Chile, Colombia,
Uruguay, Argentina, Puerto Rico, etc. Average annual budget CAPEX of US 200M.
Mainly Development processes diagnostic and optimization in order to obtain efficiency and quality,
implementing new business processes, SOX, FCPA, OFAC, translating strategy into concrete tactical
actions, validating business cases, estimating execution capacity, and issuing follow-up reports to Board.
Analisis of post implementation metrics (KPI of approved projects). Formal executive summaries to senior
management to provide recommendations and status updates on strategic and operational, regional and
global initiatives. Approval authority on Development CapEx
Passionate about people development and training.
Links:
NYSE: ARCO: http://money.cnn.com/quote/quote.html?symb=ARCO
Arcos Dorados: http://www.arcosdorados.com/
McD University: https://www.youtube.com/watch?v=K0jMxDs9ksI
http://www.mcdonaldsuniversity.com.br/historico.php?language=eng#8611853385809809

2. 2
EXPERIENCE:
Corporate Asset Manager Latin America
McDonald’s Corporation – Arcos Dorados Holding
06-2009 to 05-2014
 Startegic Vision planning process;
 Financial planning & analysis;
 Leading all Development activities and strategically driving the Development Team [120+] toward
profitable market share growth and optimizing brand penetration in LatAm.
 Responsible for monitoring the overall financial and related business performance;
 Responsible for Leading the process of Economic and Financial Analysis of Investment Projects,
ensuring the required return for shareholders.
 Investments, sales and profitability projections, site profitability analysis, P&L analysis, Cash
Flows, IRR. US GAAP.
 Responsible for budgeting and forecasting processes of the 20 countries making up the region.
 Long term projections and scenario planning.
 Optimizing the portfolio of 2000 McDonald's stores , distributed in 20 countries in Latin America
and the Caribbean markets;
 Reporting and Presentations to the LatAm Board of Directors, carrying out surveys and strategic
reports for the management. Team work with Business Shared Services Reporting corporate. KPI.
 Business Analysis; Business valuation and build up of the business case to be presented to the
CEO, COO and CFO.
 Responsible for reviewing quarterly and monthly results.
 Franchisees: responsible for giving Development process support [Real Estate, Construction,
Asset Management, etc], advising and training to Franchisees, Licensees, JVPs, in Latin America
and Caribbean markets, in order to develop and optimize the Franchisee business and meeting
Development objectives. Vision plans, business review, action plans, competition,
reinvestments, new business segments, etc. Monitor compliance of agreements [intercompany
rents, initial franchisee fee, royalty, advertising and promotion, etc].
 Responsible for Establishing and verifying the Development Corporate Policies and Procedures ,
including SOX, FCPA, OFAC, Rules of Business Conduct, etc. Team work with corporate Internal
Audit.
 Active involvement in the company’s IPO in the NYSE and several SEC Reports
 Strategic alliances, Developers and Shopping Centers.
Corporate Real Estate Development Manager Latin America
McDonald’s Corporation – Arcos Dorados Holding
08-2007 to 05-2014
 Corporate Development start-up [2007]
 Startegic Vision planning process;
 Expansion planning;
 responsible for overseeing all aspects of Real Estate in LatAm Region.
 In charge of maximizing the return on investment in development, developing business
opportunities, trade negotiations and conditions on purchases, rents, developing strategic
alliances with Developers, Shopping Centers, etc.
 expanding and developing McDonald's business in Latin America and the Caribbean.
 Development Plan execution
 Capital Expenditures management [USD 200M yearly]
 New McDonald’s Store Openings process [130+ yearly]:
Market planning, trade area study and classification, pipeline management, site selection,
volume estimation. Negotiation, legal standards. Approval process, signings, policies,
procedures, design guide, construction. Openings. Post opening review, support, asset
management. Reports, KPI.
 Portfolio Reinvestment and Optimization Process:
Reimage refresh, rebuild, relocation, capacity, closing, new business segments, renewal, tenure,
occupancy cost, lease Vs purchase, sales and lease back, excess properties,

3. other properties, [offices, storages, training centers, etc],
KPI.
 Investments, sales and profitability projections, site profitability analysis, P&L analysis, Cash
3
Flows, IRR.
 New business opportunities
 Strategic alliances, brokers,
 Project management. Managing all Construction issues including new restaurant construction,
remodeling and site maintenance. Planning, budgeting, contracting and execution of works for
branch expansion and remodeling or retrofitting of building infrastructure of the Company.
 Property Management, Facilities Management.
 Outside Rent, CAM, M&R.
Professor of Development
McDonald’s University Latin America
08-2007 to 05-2014
I was a McDonald’s University LatAm [Brazil] professor, responsible for the LatAm Development Team
training: Finance, Real Estate, Advanced Development, Asset Management, Facility Management, etc.
Courses given as Facilitator:
 Real Estate Training, McDonald’s University, Brazil, carried out on 10/22/2013
 Advanced Development Training, McDonald’s University, Brazil, carried out on 03/19/2012
 Orientation to Restaurant Development, Virtual Class, carried out on 05/02/2011
 Development Course Latin America, Sao Paulo, Brazil, carried out on 10/25/2010
 Development Course Latin America, Sao Paulo, Brazil, carried out on 03/15/2010
 Development Course Latin America, Mexico 08/24/2009
 Development Course Latin America, Buenos Aires 04/06/2009
 Latin America Real Estate Course - McDonald's University – Brazil 11/10/2008
55 participants from all countries, including the President and Vice-President of Arcos Dorados,
McD Corporate Officers, Presidents and Divisional Director of Development, Operations, etc, We
discussed several topics, such as Site Profitability, Market Research, Investment Approval
Package, Vision Plan and practical work
Development Manager South Cone Latin America
McDonald’s Corporation – Arcos Dorados Holding
2004 to 2007
 Startegic Vision planning process;
 Financial planning & analysis, Expansion planning;
 Development Plan execution;
 Leading all Development activities, in charge of maximizing the return on investment in
development, developing business opportunities, trade negotiations and conditions on purchases,
rents, developing strategic alliances with Developers, Shopping Centers, etc.
 Capital Expenditures management.
 New McDonald’s Store Openings process:
Market planning, trade area study and classification, pipeline management, site selection,
volume estimation. Negotiation, legal standards. Approval process, signings, policies,
procedures, design guide, construction. Openings. Post opening review, support, asset
management. Reports, KPI.
 Portfolio Reinvestment and Optimization Process :
Reimage refresh, rebuild, relocation, capacity, closing, new business segments, renewal, tenure,
occupancy cost, lease Vs purchase, sales and lease back, excess properties,
other properties, [offices, storages, training centers, etc],
KPI.
 Investments, sales and profitability projections, site profitability analysis, P&L analysis, Cash
Flows, IRR.
 New business opportunities
 Strategic alliances, brokers,

4.  Project management. Managing all Construction issues including new restaurant construction,
remodeling and site maintenance. Planning, budgeting, contracting and execution of works for
branch expansion and remodeling or retrofitting of building infrastructure of the Company.
4
Development Manager Argentina
McDonald’s Corporation – Arcos Dorados Holding
2003 to 2004
 Startegic Vision planning process; Expansion planning;
 Development Plan execution; Leading all Development activities.
 New McDonald’s Store Openings process:
Market planning, trade area study and classification, site selection, Negotiation, legal standards.
Approval process, signings, construction. Openings. Post opening review. Reports, KPI.
 Portfolio Reinvestment and Optimization Process : Reimage, rebuild, relocation, closing, KPI.
 Investments, sales and profit projections, site profit analysis, P&L analysis, Cash Flows, IRR.
 Project management.
Planning, budgeting, contracting and execution of works for branch expansion and remodeling or
retrofitting of building infrastructure of the Company.
Real Estate Manager Argentina
McDonald’s Corporation – Arcos Dorados Holding
1999 to 2003
 Startegic Vision planning process; Expansion planning;
 Development Plan execution; Leading all Development activities.
 New McDonald’s Store Openings process:
Market planning, trade area study and classification, site selection, Negotiation, legal standards.
Approval process, signings, construction. Openings. Post opening review. Reports, KPI.
 Investments, sales and profit projections, site profit analysis, P&L analysis, Cash Flows, IRR.
Real Estate Representative – Argentina
McDonald’s Corporation – Arcos Dorados Holding
1994 to 1999
 Development Plan execution; Leading all Development activities.
 New McDonald’s Store Openings process:
Market planning, trade area study and classification, site selection, Negotiation, legal standards.
Approval process, signings, construction. Openings. Post opening review. Reports, KPI.
 Investments, sales and profitability projections, site profitability analysis, P&L analysis, Cash
Flows, IRR.
Operation Manager - Argentina
McDonald’s Corporation – Arcos Dorados Holding
1991 to 1994
 Responsible for manage a McD Store Operations. Leading all Operations activities.
 Comprehensive management of operations fast food restaurants, leading working groups of more
than 150 people to offer customers the best casual dining, providing excellent service, maximize
sales, minimize operating costs, optimize profitability. Ensure brand promise of quality, service
and cleanliness. Meet high quality standards, winning to the competitors. Marketing activities,
sales efforts, trade area study, advertising and promotions.
 I was also responsible for collateral areas to the business such as Human Resources,
Administration, Revenue, Banking, Payments to Suppliers etc, among other things which required
me to coordinate the activities of external suppliers such as accounting and law firms.

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5
EDUCATION
School: Date:
Postgraduate Studies:
• Master in Financial Administration - UBA Buenos Aires University 2010 - 2011
• Management Administration - ITBA Buenos Aires Tech. Inst. 2006 - 2007
Education:
Bachelor in Business Administration UNC Cordoba Nat. University 1985 - 1990
Courses taken:
• Finance for Leaders – McDonald’s University – Brazil 05/21/2012
• Latin America Real Estate Course - McDonald's University - Brazil 10/11/2008
• Certification "FCPA - Foreign Corrupt Practices Act" - McD Corp. Integrity 06/28/2006
• Certification "SOX - Sarbanes Oxley Section 404 - McD Corp. 04/10/2006
• Certification Standards of Business Conduct - Integrity McD Corp. 09/19/2005
• International Real Estate Procedures - McD Corp. 09/30/2005
• Coaching - Personal Styles Carl Jung - Insights Discovery - Von der Heide 06/14/2005
• Managing the Organization - McDonald's University - 03/06/2000
• Coaching Seminar - Quinteros & Assoc - 03/05/2001
• Team Building Leadership - Team Work - 08/29/2000
• Myers Briggs Personal Styles - Lazzati and Assoc - 08/05/2000
• Effective Communication - Arthur Andersen - 02/28/2000
• The 7 Habits of Highly Effective People - Covey - 09/10/1998
• Real Estate Course - McDonald's University - 02/24/1996
• Management Course - McDonald's - 03/16/2001
• Effective Leadership - Arthur Andersen - 11/18/1997
• Building Workshop - McDonald's - 1994
• Equipment Course - McDonald's - 1994
• Operations Course - McDonald's - 1991
Skills:
• Skilled at Windows Office 2013: Excel, Powerpoint, Word, Project, Lotus Notes, Access.
• Several McDonald’s softwares
• REP Module user and developer (Real Estate Plan), based on Warehouse. Others [ALQUI, OASSIS]
• Oracle Discoverer and Oracle Hyperion user.
• PMO user, a Geographic Information System [GIS], combining market socio-economic information with
sales information and Company results.
• SIT – Sales Incremental Tool
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LENGUAGE SKILLS
Language:
Proficiency (Basic/Proficient/Native)
• English Proficient
• Spanish Native
• Portuguese Proficient
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AWARD / RECOGNITIONS
Description:
Year:
Passion for Internal Customer award [Operations employees survey] 2004
Excellence in The Management of Rent Reduction 2002

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COMMUNITY SERVICE / PROFESSIONAL ACTIVITIES
Description:
American Chamber of Commerce – Real Estate Committee member
International Council of Shopping Center member
Country Club, Administration Committee member
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STRENGTH AND WEAKNESSES
Strength:
I believe people would say about me that I am:
Responsible, Self confident, Trustworthy, Serious, Stable, Determined, Proactive, Hardworking, Honest,
Committed to the Company, Goal oriented, Good Team Leader, I can motivate people easily
I am a team player, I have good communication with the people I work with, Good at solving problems.
Weaknesses:
I would like to have everything under control all the time.
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RELOCATION PREFERENCES
Flexible. Willing to relocate for the right opportunity.
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