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Smart, reliable, honest and there when you need him.

            Joe Zeigler | 763.670.6181 | www.mrwrite.biz
Client
Mr. Write

Objective
Shameless self-promotion

Medium
Direct mail
Client
Children’s Home Society &
Family Services

Objectives
Enable users to navigate
the full breadth of CHSFS
services; boost search
performance

Copy
“Children’s Home Society
& Family Services can
help Plan a positive
course of action for the life
of a child. Strengthen
family bonds through
counseling and education.
Unite children with loving
families, and each
adoptee with a sense of
his or her culture and
history. And enable you to
Give to children and their
families through
volunteering and
donation.”
Client
The Window Store

Objectives
Position client as uniquely qualified
to serve Minnesota homeowners;
leverage SEO terms to boost
visibility

Copy
“We love Minnesota weather as
much as the next loon. But – let’s
face it – when a place can dole out
temps from 100-above to 30-
below, some days it’s best to
observe our climate from inside the
comfort of a beautiful, energy
efficient home. At The Window
Store Home Improvements, we’ll
strive to make your home
everything you wish it to be, while
assuring it’s prepared to handle
extreme heat, cold and moisture
year after year.”
Client
Industrial Fabrics Association International

Objective
Persuade landscape architects to include awnings in their designs

Media
Direct mail, Web
Client
Best Buy For Business

Objective
Promote client as a small
business resource, while
leveraging partnership

Media
Direct mail, print
advertising
Client          Objective              Medium
Brown College   Connect prospective    Self-mailing brochures
                students with their    with program-specific
                potential to succeed   inserts
Client          Objective                Media
Brown College   Engage potential         Interactive CD-ROM and
                students in a dialogue   video in self-mailer
                about their futures      sleeve
Client
Brown College

Objective
Drive inquiries from geo-
targeted locations

Media
Transit stops, bus
exteriors and interiors
Client
Brown College

Objective
Drive inquiries from prospective
high school students

Medium
Direct mail

Copy
“At Brown College, you can learn
how to begin a rewarding career in
a field you love. And while any
college can hand you a book and
show you how to pass a test, at
Brown you can learn something
even more valuable—self-
confidence and the knowledge that
you really can succeed at work…
and in life.”
Client experience                                           Industry experience
Arctic Cat                                                  Agricultural products
Best Buy                                                    Apparel
Brown College (Career Education Corporation)                Building automation
Ceridian                                                    Consumer products
Children’s Home Society & Family Services                   Education
Compellent                                                  Financial services
E*Trade                                                     Health care
Harley-Davidson                                             Manufacturing
HID Global/Fargo Electronics                                Recreational motorsports
Honeywell                                                   Retail
Industrial Fabrics Association International                Security and life safety systems
Land O'Lakes                                                Technology
Minco                                                       3D prototyping and manufacturing
Motorola
Outboard Marine Corporation
Sears Roebuck & Company
Stratasys



                                                                     Joe Zeigler | 763.670.6181 | www.mrwrite.biz
                                               joe@mrwrite.biz | 1521 Roselawn Avenue West, Roseville, MN 55113

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Mr. Write | The Book | 2011

  • 1. Smart, reliable, honest and there when you need him. Joe Zeigler | 763.670.6181 | www.mrwrite.biz
  • 3. Client Children’s Home Society & Family Services Objectives Enable users to navigate the full breadth of CHSFS services; boost search performance Copy “Children’s Home Society & Family Services can help Plan a positive course of action for the life of a child. Strengthen family bonds through counseling and education. Unite children with loving families, and each adoptee with a sense of his or her culture and history. And enable you to Give to children and their families through volunteering and donation.”
  • 4. Client The Window Store Objectives Position client as uniquely qualified to serve Minnesota homeowners; leverage SEO terms to boost visibility Copy “We love Minnesota weather as much as the next loon. But – let’s face it – when a place can dole out temps from 100-above to 30- below, some days it’s best to observe our climate from inside the comfort of a beautiful, energy efficient home. At The Window Store Home Improvements, we’ll strive to make your home everything you wish it to be, while assuring it’s prepared to handle extreme heat, cold and moisture year after year.”
  • 5. Client Industrial Fabrics Association International Objective Persuade landscape architects to include awnings in their designs Media Direct mail, Web
  • 6. Client Best Buy For Business Objective Promote client as a small business resource, while leveraging partnership Media Direct mail, print advertising
  • 7. Client Objective Medium Brown College Connect prospective Self-mailing brochures students with their with program-specific potential to succeed inserts
  • 8. Client Objective Media Brown College Engage potential Interactive CD-ROM and students in a dialogue video in self-mailer about their futures sleeve
  • 9. Client Brown College Objective Drive inquiries from geo- targeted locations Media Transit stops, bus exteriors and interiors
  • 10. Client Brown College Objective Drive inquiries from prospective high school students Medium Direct mail Copy “At Brown College, you can learn how to begin a rewarding career in a field you love. And while any college can hand you a book and show you how to pass a test, at Brown you can learn something even more valuable—self- confidence and the knowledge that you really can succeed at work… and in life.”
  • 11. Client experience Industry experience Arctic Cat Agricultural products Best Buy Apparel Brown College (Career Education Corporation) Building automation Ceridian Consumer products Children’s Home Society & Family Services Education Compellent Financial services E*Trade Health care Harley-Davidson Manufacturing HID Global/Fargo Electronics Recreational motorsports Honeywell Retail Industrial Fabrics Association International Security and life safety systems Land O'Lakes Technology Minco 3D prototyping and manufacturing Motorola Outboard Marine Corporation Sears Roebuck & Company Stratasys Joe Zeigler | 763.670.6181 | www.mrwrite.biz joe@mrwrite.biz | 1521 Roselawn Avenue West, Roseville, MN 55113