This is the competition entry for team Think Forward for the 2014 Apps for Good competition

1. Organisation Station
By Think Forward™
Georgia Brooks, Hannah Sheedy, Bobbie Leigh,
Zion Ilyas and Eve Kelly

2. Our team, Think Forward, have developed a mobile app called
‘Organisation Station’ to help students who struggle with organisation
or who want to communicate with their teacher but don't actually want
to talk to them face to face in school for one reason or another.
Our target market is secondary school students (age 11-18), and after
carrying out a survey on students in this age range we found that 3 in
ten people struggled to talk to teachers, 7 in ten struggled with
organisation, and 85% of people said they would benefit from an app
that reminded them when to bring in books or homework which is a key
function of our app.
Our app will enable students to message teachers and will alert them
when they need to do homework/bring a book in.
Our device is unique as it allows simple communication with teachers
wherever you are, it reminds you whenever you need to do homework
instead of you having to look yourself plus it stores all your homework
and timetables in one place. Also our survey said that only 9% of
people knew another app that could do any of these things and none
knew any that could do them all.

3. Our app aims to help students who struggle with
organisation or who want to communicate with their teachers
but can’t do so face to face.
Our app will help people when they have been given
homework to complete, or want to talk to a teacher.
Problem:
-Lack of contact with teachers
-Lack of organisation

4. Key Questions
How can an app help students organise their work and
communicate with teachers online?
How can students easily improve their organisation?
What would help a student age 11-18?
Key Insights
Students can put reminders on their phone but are not
automatically reminded when they have a lesson.
Also there are opportunities to talk to teachers whilst in
school but some don’t have the time or confidence to do so.

6. Core Features
Our most valuable feature is being able to contact teachers.
This is because this feature is very unique and no other app
in the store contains this feature. This feature is very much
needed because we believe this could make an improvement
to a student’s education.
Existing Apps
Reminder apps and emailing, however no app combined
these functions. Plus none contain students details and
timetables automatically.

7. We created a publisher document with hyperlinks to simulate the app.

9. Marketing Strategy
We plan to:
• Send digital copies of posters advertising our app to
different schools who could benefit from our app.
• Use social media to spread the word about our innovative
idea.
• Put up posters outside/in public buildings advertising our
app and outlining it’s advantages
Expert Help
We skyped an expert in the app industry (Paul Berney) who
gave us advice on how to improve and advertise our app. He
spoke to us about owned, bought and earned advertising and
how we could use them.

10. We have already got support for our app through
Twitter. So far we have got 28 followers and
counting. We hope to continue to gain more
followers through the next few weeks. We have also
been tweeted by an expert, Daniel Harvey, and
From Apps for Good themselves.
Twitter