In this presentation, Achyuth introduces SMAC and associated trends. Achyuth opines that Analytics is the brain that enabled SMAC to happen and he wants to develop a solution to help Small and Medium businesses to have their own analytics brain.

1. SMAC:Social, Mobility, Analytics, Cloud
Name: Achyuth Sankar
E-mail: achyuthsankar.nmims@gmail.com
Twitter Id: @s_achyuth
College/University: MPSMTE/NMIMS, Mumbai
Course: B. Tech
Year/Semester: 3rd/6th
Branch: Computer Science

2. What is SMAC
 Over the last few years, the way businesses interact with their customers has changed
radically. The digitally smart consumer expects its service providers to have a mature
social presence that comes with the convenience of anytime anywhere any-device
usage that people are now used to in their daily lives and personal interactions on
social networks.
 Additionally, businesses that are able to customize offerings for their customers are
able to gain loyalty from their customers owing to the value add they are doing to
customer experience.
 This customer-centric rich experience is being delivered by businesses using what the
IT pundits now call SMAC. Social, Mobility, Analytics and Cloud, a quadruplet of
concepts, is the technology stack that is transforming businesses all around the world.
 These four technologies work in harmony, each maximising the efficacy of other three
to deliver unique values for the enterprises adopting these concepts into their
operating models.

3. #Social
 Social presence has become a necessity rather than a fad for
individuals as well as enterprises.
 From organizing parties to booking an appointment with a doctor,
from getting in touch with long-lost friends to hiring the right
people, from buying second hand car to couture, platforms like
Facebook, Twitter and LinkedIn have become indispensable mode
of communication between businesses and target consumers.
 It is today mandatory for businesses of any scale to integrate social
media into their sales and marketing plan. An absence of a social
media strategy almost always affects businesses adversely.
Mobility
 “On-the-go” is the mantra that drives most
consumers, who now want to be seamlessly
connected to their apps and social networks while
on the move, irrespective of the device they chose
to work on.
 Businesses therefore need to make sure that their
offerings are mobile ready and provide a uniform
interface to the consumers.
 From banking to booking tickets, the most
successful enterprises are those that provide a rich
experience to the customer on their choice of
device.

4. Analytics
 The penetration of social media has made sure that consumer
behavior and reactions can be easily recorded. Be it tweets or
product reviews or Facebook updates, consumers don’t shy from
sharing their reactions.
 Businesses too are recording huge volumes of data pertaining to
product sales, performance, operations etc. on their internal
systems .
 Add to this customer location information, and there is an overwhelming amount of data
available at the disposal of business decision makers.
 This is where Analytics steps in. Analytics provide the decision makers with necessary
information derived from raw data in a condensed comprehensible format so that business
drivers can be decided. From buyer recommendations to preventing consumer churn,
analytics supports every major business function.
 This process is the lynchpin that holds all other pillars of the SMAC stack together. In a
simpler metaphor, it’s the brain behind the business.
Cloud
 Cloud is the skeleton that supports the delivery of business
functions of any organization deciding to invest in cloud
computing, to its end user.
 Its cost effective architecture of shared resources helps boost
business bottom-line while robust computing enables faster
and optimized delivery of products and services.

5. How it has been so far
If we just look at stats and numbers, the results are staggering at how SMAC
has changed the landscape of conventional business.
 If Facebook were a country, it would be the biggest in the world with 1.4
billion users.
 Worldwide mobile phone internet usage stands at 73.4% on a mobile
phone penetration of approximately 45%.
 In 2014 alone, Apple reported 75 billion apps downloaded from its App
Store.
 Amazon is generating $3 billion to $5 billion in annual sales from mobile
devices. Mobile sales equate almost 8% of all money spent on Amazon.
 Apps generated $25 billion in revenue in 2014.
 Real-time analytics are helping businesses steal customers from
competitors. These processes are querying 1-2 terabytes of data in less
than a second.

6. How it is going to be
SMAC is poised to transform Social Media enabled by Mobility into a sales
and marketing platform of unprecedented proportions. Its set to completely
disrupt the conventional business models and instead bring in highly
targeted, customized offerings back-ended by real time analytics.
 Business decision makers now see the importance of analytics and are set
to double the budget of marketing analytics in coming few years.
 Companies also better understand how to leverage cloud computing to
best deliver their services. The spend on this technology is set to increase
10 folds by the end of the decade.
 Mobile internet experience will become richer, more contextual and
interactive.
 A staggering 88% of all brands are predicted to have social presence and
have aggressive online marketing strategies. Gamification is set to
become the fulcrum on which enterprises will pivot consumer
engagements.

7. What I would like to do
SMAC being an amalgamation of four highly exciting
technologies, provides for a gamut of learning opportunities.
However, as I have iterated in the ‘What-is-SMAC’ section, I
consider ANALYTICS to be the brain that drives this entire
machinery. Given an opportunity, I would like to learn the rungs
of real-time analytics and explore the possibility of designing a
cost effective off-the-shelf analytics solution that would enable
medium to small scale enterprises with limited internal
resources of their own to be SMAC smart.

8. “In God we trust.
All others must bring data.”
~ W. Edwards Deming
THANK YOU