SlideShare ist ein Scribd-Unternehmen logo
1 von 49
Downloaden Sie, um offline zu lesen
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
T H E W H AT I F T E C H N I Q U E ™
(Working on it)
Motivate Design presents
A N E X C E R P T F R O M
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
W H Y “ W H AT I F ” ?
We are so glad you asked!
GOAL = INNOVATE , THEN...
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
W H Y “ W H AT I F ” ?
We are so glad you asked!
INCREMENTAL CHANGE = INCREMENTAL GROWTH
GOAL = INNOVATE , THEN...
DISRUPTIVE THINKING = A BIG DIFFERENCE
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
WA R N I N G : T H I S I S H A R D
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
T H I S I S H A R D
Thinking disruptively is a disruptive thing to do.
“WHY? ” YOU ASK ...
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
SUCCESSFUL COMPANIES
OFTEN HAVE AN AVERSION
TO RISK
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
EMPLOYEES ARE REWARDED
TO NOT BE DISRUPTIVE
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
BUSINESS LEADERS OFTEN
LACK THE TRAINING TO
THINK DISRUPTIVELY
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
B U T, I T I S P O S S I B L E
S O , W H E R E D O YO U S TA R T ?
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
S T E P O N E
S TA RT W I T H A B R OA D V I E W
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
S T E P O N E
S TA RT W I T H A B R OA D V I E W
LOCATE AN AREA IN WHICH EVERYONE SEEMS
TO BE STUCK AND NOTHING HAS CHANGED IN
A VERY LONG TIME
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
LOCATE AN AREA IN WHICH EVERYONE SEEMS
TO BE STUCK AND NOTHING HAS CHANGED IN
A VERY LONG TIME
S T E P O N E
S TA RT W I T H A B R OA D V I E W
... AN AREA WHERE PROFIT PERFORMANCE
IS AVERAGE . IT REALLY SHOULD BE MORE
SUCCESSFUL , MORE LUCRATIVE .
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
L O O K F O R C L I C H É S
I D E N T I F Y T H E S TAT U S Q U O
Or any overused attributes that lack original thinking
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
E X . L A U N D R O M AT S
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
CLICHÉ:
L AUNDROMATS ARE DEPRESSING!
CLICHÉ:
L AUNDROMATS ARE DIRT Y!
CLICHÉ:
THERE ARE BAD, FLUORESCENT LIGHTS
CLICHÉ:
THEY ARE OUT- DATED & WEIRD
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
D E F I N E YO U R S I T UAT I O N
S T E P T W O
“I WANT TO DISRUPT THE COMPETITIVE LANDSCAPE
OF [INSERT YOUR SITUATION] BY DELIVERING
AN UNEXPECTED SOLUTION.”
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
A S K “ W H AT I F ? ”
S T E P T H R E E
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
R E A DY T O T R Y I T O U T ?
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
S T E P O N E
Grab a Post-It pack and a marker
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
S T E P T W O
For three minutes, write as many “what ifs” as you can!
THIS STEP IS ABOUT QUANTIT Y– NOT QUALIT Y!
WRITE , WRITE , WRITE!
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
S T E P T H R E E
Share all of them, one by one–popcorn style!
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
S T E P T H R E E
Share all of them, one by one–popcorn style!
STEP FOUR: REPEAT
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
S T E P T H R E E
Share all of them, one by one–popcorn style!
STEP FOUR: REPEAT
STEP FIVE: REPEAT AGAIN
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
S T E P S I X
One last time! Three minutes of total “what if” madness!
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
H E R E A R E S O M E O F O U R S !
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
L AUNDROMATS WERE FUN? REL A XING? COOL?
WHAT IF THEY WERE LUXURIOUS & EXCITING?
W H AT I F. . .
(Just a few of our ideas!)
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
L AUNDROMATS WERE FUN? REL A XING? COOL?
WHAT IF THEY WERE LUXURIOUS & EXCITING?
THEY WERE PL ACES TO BE
PRODUCTIVE? OR SOCIAL?
W H AT I F. . .
(Just a few of our ideas!)
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
L AUNDRY MATS WERE FUN? REL A XING? COOL?
WHAT IF THEY WERE LUXURIOUS & EXCITING?
THEY WERE PL ACES TO BE
PRODUCTIVE? OR SOCIAL?
THEY WERE PL ACES TO TAKE
YOUR KIDS? OR YOUR PETS?
(Just a few of our ideas!)
W H AT I F. . .
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
HAVE YOU MADE OBSERVATIONS?
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
HAVE YOU MADE OBSERVATIONS?
HAVE YOU LOCATED SOME INSIGHTS?
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
DO YOU HAVE YOUR “WHAT IF ” HYPOTHESIS?
HAVE YOU MADE OBSERVATIONS?
HAVE YOU LOCATED SOME INSIGHTS?
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
A R E YO U R E A DY F O R M O R E ?
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
O P P O R T U N I T Y
Discuss different parts of an opportunity: audience, advantage, & gap.
FILL IN THE BL ANKS!
“THERE’S AN OPPORTUNIT Y TO PROVIDE [WHO]
WITH [WHAT ADVANTAGE ] THAT [FILLS A GAP.]”
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
O P P O R T U N I T Y
EX AMPLE:
“THERE’S AN OPPORTUNIT Y TO PROVIDE URBAN
DWELLERS WITH AN AWESOME LAUNDRY EXPERIENCE
THAT IS VERY ECO -FRIENDLY.”
Frame your opportunity in a super concise way.
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
WHAT IF...
THE L AUNDROMAT ALSO HAD A HAIR SALON?
D E V E L O P M E N T
Incorporate your “what ifs” and your opportunity...
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
WHAT IF...
THE L AUNDROMAT ALSO HAD A HAIR SALON?
THE L AUNDROMAT OFFERED LOCAL , ECO -
FRIENDLY PRODUCTS?
D E V E L O P M E N T
...This will result in more developed, discernable ideas
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
WHAT IF...
THE L AUNDROMAT ALSO HAD A HAIR SALON?
THERE WAS A BAR IN BACK ,
SPEAK- EASY ST YLE?
D E V E L O P M E N T
Keep developing and pushing your ideas
THE L AUNDROMAT OFFERED LOCAL , ECO -
FRIENDLY PRODUCTS?
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
A R E YO U F O R R E A L?
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
Copyright: Spin Laundry Lounge
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
Copyright: Spin Laundry Lounge
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
Copyright: Spin Laundry Lounge
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
“ M ORGAN GARY ’ S PR I MARY M ISSION
I N CR E ATI N G S PI N L AU N DRY LO U N G E
WAS TO R E I MAG I N E TH E E NTI R E
L AU N DROMAT E XPE R I E N CE .”
Copyright: Spin Laundry Lounge
READY
TO
REFRAME
COM
S I G N U P F O R P R E - O R D E R
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
S TAY C U R I O U S
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
A LWAY S A S K T H E W H AT I F ’ S !
What If every Uber car was a Tesla?
What if laundromats served wine?
What if fish was the most popular breakfast food?
W hat if we helped you unleash the What If Technique on your problem spaces and goals?
Learn more about us at www.motivatedesign.com
We’d love to hear from you and help you discover #WhatIf for your
company, team, product, and more.
You can reach us at (646) 400-5108 and hello@motivatedesign.com
Tweet your #WhatIf to @Motivate_Design
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
P H O T O C R E D I T S
Page 4: “warning sign” by Robert Couse-Baker via Flickr (BY)
Page 15: “Laundry Mat” by Carsten Schertzer via Flickr (BY)
Page 16: Untitled by Samantha Jade Royds via Flickr (BY)
“secadoras” by David Cohen via Flickr (BY-NC-ND)
“Sustainable Broadband Access at Laundry Mat in the Western Suburbs
of a Large City” by Daniel X. O’Neil via Flickr (BY)
“I’m here for the Million Dollar Giveaway” by Terrell Woods via Flickr
(BY-NC-ND)
Page 23-25: “Popcorn” by cyclonebill via Flickr (BY-SA)
Page 28-30: “overWash” by Rubin Starset via Flickr (BY-NC-SA)
Page 36: “Laundry Day” by Araceli Arroyo via Flickr (BY-NC-ND)
Page 37-39: “Spin Cycle-9/365” by Andreanna Moya via Flickr (BY)
Page 41-44: Copyright Spin Laundry Lounge via spinlaundrylounge.com

Weitere ähnliche Inhalte

Was ist angesagt?

Making Slides that Rock and Resonate
Making Slides that Rock and ResonateMaking Slides that Rock and Resonate
Making Slides that Rock and ResonateBrian Sullivan
 
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsHow to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
 
Presentation Design Secrets
Presentation Design SecretsPresentation Design Secrets
Presentation Design SecretsAkash Karia
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Statscontently
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideCrispy Presentations
 
Employer Brand Thinking
Employer Brand ThinkingEmployer Brand Thinking
Employer Brand ThinkingRCA group
 
The Art of the Presentation
The Art of the PresentationThe Art of the Presentation
The Art of the PresentationJeffrey Stevens
 
15 Quotes To Nurture Your Creative Soul!
15 Quotes To Nurture Your Creative Soul!15 Quotes To Nurture Your Creative Soul!
15 Quotes To Nurture Your Creative Soul!DesignMantic
 
4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative TeamsWrike
 
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
 
Secrets to a Great Team
Secrets to a Great TeamSecrets to a Great Team
Secrets to a Great TeamElodie A.
 
Car Dealership Micro-Content Critiques
Car Dealership Micro-Content CritiquesCar Dealership Micro-Content Critiques
Car Dealership Micro-Content CritiquesGary Vaynerchuk
 
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...HighSpark | Visual Storytelling Agency
 
The Ultimate Marketing Guide to Snapchat
The Ultimate Marketing Guide to SnapchatThe Ultimate Marketing Guide to Snapchat
The Ultimate Marketing Guide to SnapchatRoss Simmonds
 
100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10Robin Yjord
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching EssentialsMichael Parker
 
How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
 
24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased Productivity24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased ProductivityIulian Olariu
 
10 Engagement Lessons Learned From 1 Million Survey Answers
10 Engagement Lessons Learned From 1 Million Survey Answers10 Engagement Lessons Learned From 1 Million Survey Answers
10 Engagement Lessons Learned From 1 Million Survey AnswersD B
 

Was ist angesagt? (20)

Making Slides that Rock and Resonate
Making Slides that Rock and ResonateMaking Slides that Rock and Resonate
Making Slides that Rock and Resonate
 
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsHow to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
 
Presentation Design Secrets
Presentation Design SecretsPresentation Design Secrets
Presentation Design Secrets
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same Slide
 
Employer Brand Thinking
Employer Brand ThinkingEmployer Brand Thinking
Employer Brand Thinking
 
The Art of the Presentation
The Art of the PresentationThe Art of the Presentation
The Art of the Presentation
 
15 Quotes To Nurture Your Creative Soul!
15 Quotes To Nurture Your Creative Soul!15 Quotes To Nurture Your Creative Soul!
15 Quotes To Nurture Your Creative Soul!
 
Storytelling in 2014
Storytelling in 2014Storytelling in 2014
Storytelling in 2014
 
4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams
 
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!
 
Secrets to a Great Team
Secrets to a Great TeamSecrets to a Great Team
Secrets to a Great Team
 
Car Dealership Micro-Content Critiques
Car Dealership Micro-Content CritiquesCar Dealership Micro-Content Critiques
Car Dealership Micro-Content Critiques
 
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...
 
The Ultimate Marketing Guide to Snapchat
The Ultimate Marketing Guide to SnapchatThe Ultimate Marketing Guide to Snapchat
The Ultimate Marketing Guide to Snapchat
 
100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching Essentials
 
How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)
 
24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased Productivity24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased Productivity
 
10 Engagement Lessons Learned From 1 Million Survey Answers
10 Engagement Lessons Learned From 1 Million Survey Answers10 Engagement Lessons Learned From 1 Million Survey Answers
10 Engagement Lessons Learned From 1 Million Survey Answers
 

Andere mochten auch

How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into MarketingEd Fry
 
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersWhat Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
 
Upworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101Bud Caddell
 
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureWhat 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
 
How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)Steven Hoober
 
The History of SEO
The History of SEOThe History of SEO
The History of SEOHubSpot
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Velocity Partners
 
The Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsThe Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsXPLAIN
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 
10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next PresentationSOAP Presentations
 
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingThe Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingVelocity Partners
 
A-Z Culture Glossary 2017
A-Z Culture Glossary 2017A-Z Culture Glossary 2017
A-Z Culture Glossary 2017sparks & honey
 
Pixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal StorytellingPixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal StorytellingGavin McMahon
 
All About Beer
All About Beer All About Beer
All About Beer Ethos3
 

Andere mochten auch (20)

How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into Marketing
 
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersWhat Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
 
Upworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The Internets
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101
 
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureWhat 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From Failure
 
How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)
 
The Minimum Loveable Product
The Minimum Loveable ProductThe Minimum Loveable Product
The Minimum Loveable Product
 
The History of SEO
The History of SEOThe History of SEO
The History of SEO
 
Design Your Career 2018
Design Your Career 2018Design Your Career 2018
Design Your Career 2018
 
Displaying Data
Displaying DataDisplaying Data
Displaying Data
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
 
The Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsThe Seven Deadly Social Media Sins
The Seven Deadly Social Media Sins
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
How Google Works
How Google WorksHow Google Works
How Google Works
 
10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation
 
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingThe Search for Meaning in B2B Marketing
The Search for Meaning in B2B Marketing
 
A-Z Culture Glossary 2017
A-Z Culture Glossary 2017A-Z Culture Glossary 2017
A-Z Culture Glossary 2017
 
Pixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal StorytellingPixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal Storytelling
 
You Suck At PowerPoint! by @jessedee
You Suck At PowerPoint! by @jessedeeYou Suck At PowerPoint! by @jessedee
You Suck At PowerPoint! by @jessedee
 
All About Beer
All About Beer All About Beer
All About Beer
 

Ähnlich wie The What If Technique presented by Motivate Design

Keynote: "How a Giant Became More Nimble"
Keynote: "How a Giant Became More Nimble"Keynote: "How a Giant Became More Nimble"
Keynote: "How a Giant Became More Nimble"iMedia Connection
 
Ease, Fun and Authenticity: Keys to More Effective & Enjoyable Marketing
Ease, Fun and Authenticity: Keys to More Effective & Enjoyable MarketingEase, Fun and Authenticity: Keys to More Effective & Enjoyable Marketing
Ease, Fun and Authenticity: Keys to More Effective & Enjoyable MarketingComBridges
 
Walden English Project
Walden English ProjectWalden English Project
Walden English Projectrevankarnr
 
"Use Storytelling as a Strategic Business tool" by Maria Mocerino
"Use Storytelling as a Strategic Business tool" by Maria Mocerino"Use Storytelling as a Strategic Business tool" by Maria Mocerino
"Use Storytelling as a Strategic Business tool" by Maria MocerinoTheFamily
 
Design For Society
Design For SocietyDesign For Society
Design For SocietyChangeist
 
Social Media Strategy for Athletic Directors
Social Media Strategy for Athletic DirectorsSocial Media Strategy for Athletic Directors
Social Media Strategy for Athletic DirectorsMason Waters
 
Tips for Better eLearning
Tips for Better eLearningTips for Better eLearning
Tips for Better eLearningCammy Bean
 
T minus 10 - Rick Tumlinson
T minus 10 - Rick TumlinsonT minus 10 - Rick Tumlinson
T minus 10 - Rick TumlinsonDylan Taylor
 
Renee stevens breakingyour computerhabit
Renee stevens breakingyour computerhabitRenee stevens breakingyour computerhabit
Renee stevens breakingyour computerhabitRenée Stevens
 
The Unicorn Leaps into Tech Talk
The Unicorn Leaps into Tech TalkThe Unicorn Leaps into Tech Talk
The Unicorn Leaps into Tech TalkQuid Inc.
 
Fire Up Your Gifts 2 Profit! Webinar
Fire Up Your Gifts 2 Profit! WebinarFire Up Your Gifts 2 Profit! Webinar
Fire Up Your Gifts 2 Profit! WebinarAndrea Williams
 
20151015 earthsimulationoceanusoct
20151015 earthsimulationoceanusoct20151015 earthsimulationoceanusoct
20151015 earthsimulationoceanusoctAnselm Hook
 
Susie Almaneih's Top 15 Inspiring Quotes From Oprah
Susie Almaneih's Top 15 Inspiring Quotes From Oprah Susie Almaneih's Top 15 Inspiring Quotes From Oprah
Susie Almaneih's Top 15 Inspiring Quotes From Oprah Susie Almaneih
 
Internet of Things: An Introduction
Internet of Things: An IntroductionInternet of Things: An Introduction
Internet of Things: An IntroductionNina Pilar Daniels
 
Dan Schneider: Quiz! “Sam & Cat”, Episode - Motorcycle Mystery by Schneider's...
Dan Schneider: Quiz! “Sam & Cat”, Episode - Motorcycle Mystery by Schneider's...Dan Schneider: Quiz! “Sam & Cat”, Episode - Motorcycle Mystery by Schneider's...
Dan Schneider: Quiz! “Sam & Cat”, Episode - Motorcycle Mystery by Schneider's...Dan Schneider
 
7 principles to improve your decision making
7 principles to improve your decision making7 principles to improve your decision making
7 principles to improve your decision makingJeremie Benazra
 
Paradigm shifts #4
Paradigm shifts #4Paradigm shifts #4
Paradigm shifts #4Jan Kroon
 

Ähnlich wie The What If Technique presented by Motivate Design (20)

Keynote: "How a Giant Became More Nimble"
Keynote: "How a Giant Became More Nimble"Keynote: "How a Giant Became More Nimble"
Keynote: "How a Giant Became More Nimble"
 
Ease, Fun and Authenticity: Keys to More Effective & Enjoyable Marketing
Ease, Fun and Authenticity: Keys to More Effective & Enjoyable MarketingEase, Fun and Authenticity: Keys to More Effective & Enjoyable Marketing
Ease, Fun and Authenticity: Keys to More Effective & Enjoyable Marketing
 
Walden English Project
Walden English ProjectWalden English Project
Walden English Project
 
"Use Storytelling as a Strategic Business tool" by Maria Mocerino
"Use Storytelling as a Strategic Business tool" by Maria Mocerino"Use Storytelling as a Strategic Business tool" by Maria Mocerino
"Use Storytelling as a Strategic Business tool" by Maria Mocerino
 
Design For Society
Design For SocietyDesign For Society
Design For Society
 
Social Media Strategy for Athletic Directors
Social Media Strategy for Athletic DirectorsSocial Media Strategy for Athletic Directors
Social Media Strategy for Athletic Directors
 
Tips for Better eLearning
Tips for Better eLearningTips for Better eLearning
Tips for Better eLearning
 
T minus 10 - Rick Tumlinson
T minus 10 - Rick TumlinsonT minus 10 - Rick Tumlinson
T minus 10 - Rick Tumlinson
 
Renee stevens breakingyour computerhabit
Renee stevens breakingyour computerhabitRenee stevens breakingyour computerhabit
Renee stevens breakingyour computerhabit
 
The Unicorn Leaps into Tech Talk
The Unicorn Leaps into Tech TalkThe Unicorn Leaps into Tech Talk
The Unicorn Leaps into Tech Talk
 
Fire Up Your Gifts 2 Profit! Webinar
Fire Up Your Gifts 2 Profit! WebinarFire Up Your Gifts 2 Profit! Webinar
Fire Up Your Gifts 2 Profit! Webinar
 
20151015 earthsimulationoceanusoct
20151015 earthsimulationoceanusoct20151015 earthsimulationoceanusoct
20151015 earthsimulationoceanusoct
 
Susie Almaneih's Top 15 Inspiring Quotes From Oprah
Susie Almaneih's Top 15 Inspiring Quotes From Oprah Susie Almaneih's Top 15 Inspiring Quotes From Oprah
Susie Almaneih's Top 15 Inspiring Quotes From Oprah
 
Internet of Things: An Introduction
Internet of Things: An IntroductionInternet of Things: An Introduction
Internet of Things: An Introduction
 
Midterm Rehab
Midterm RehabMidterm Rehab
Midterm Rehab
 
Interactive and Transmedia Storytelling [Day 1]
Interactive and Transmedia Storytelling [Day 1]Interactive and Transmedia Storytelling [Day 1]
Interactive and Transmedia Storytelling [Day 1]
 
Dan Schneider: Quiz! “Sam & Cat”, Episode - Motorcycle Mystery by Schneider's...
Dan Schneider: Quiz! “Sam & Cat”, Episode - Motorcycle Mystery by Schneider's...Dan Schneider: Quiz! “Sam & Cat”, Episode - Motorcycle Mystery by Schneider's...
Dan Schneider: Quiz! “Sam & Cat”, Episode - Motorcycle Mystery by Schneider's...
 
Viral growth 101
Viral growth 101Viral growth 101
Viral growth 101
 
7 principles to improve your decision making
7 principles to improve your decision making7 principles to improve your decision making
7 principles to improve your decision making
 
Paradigm shifts #4
Paradigm shifts #4Paradigm shifts #4
Paradigm shifts #4
 

Mehr von Motivate Design

Why Can't You Get What You Want At Work? - HOW Design Live 2016
Why Can't You Get What You Want At Work? - HOW Design Live 2016Why Can't You Get What You Want At Work? - HOW Design Live 2016
Why Can't You Get What You Want At Work? - HOW Design Live 2016Motivate Design
 
Lessons From An Entrepreneur: UX Growth
Lessons From An Entrepreneur: UX GrowthLessons From An Entrepreneur: UX Growth
Lessons From An Entrepreneur: UX GrowthMotivate Design
 
How To Be A Successful Entrepreneur
How To Be A Successful Entrepreneur How To Be A Successful Entrepreneur
How To Be A Successful Entrepreneur Motivate Design
 
TEDxNewBedford - See Problems as Opportunities
TEDxNewBedford - See Problems as OpportunitiesTEDxNewBedford - See Problems as Opportunities
TEDxNewBedford - See Problems as OpportunitiesMotivate Design
 
Designers Are From Mars, Engineers Are From Venus
Designers Are From Mars, Engineers Are From VenusDesigners Are From Mars, Engineers Are From Venus
Designers Are From Mars, Engineers Are From VenusMotivate Design
 
UXPA Boston 2015 | Discussion Guides Presentation
UXPA Boston 2015 | Discussion Guides PresentationUXPA Boston 2015 | Discussion Guides Presentation
UXPA Boston 2015 | Discussion Guides PresentationMotivate Design
 
Selling Your Great Idea
Selling Your Great Idea Selling Your Great Idea
Selling Your Great Idea Motivate Design
 
Excuses, Excuses, Excuse Personas
Excuses, Excuses, Excuse PersonasExcuses, Excuses, Excuse Personas
Excuses, Excuses, Excuse PersonasMotivate Design
 
An Introduction to Ethnography
An Introduction to EthnographyAn Introduction to Ethnography
An Introduction to EthnographyMotivate Design
 
Designing Fresh Experiences
Designing Fresh ExperiencesDesigning Fresh Experiences
Designing Fresh ExperiencesMotivate Design
 
Disrupt and Become Indispensable
Disrupt and Become IndispensableDisrupt and Become Indispensable
Disrupt and Become IndispensableMotivate Design
 
User Experience Workshop
User Experience WorkshopUser Experience Workshop
User Experience WorkshopMotivate Design
 
Web Design Rules for B2B UX
Web Design Rules for B2B UXWeb Design Rules for B2B UX
Web Design Rules for B2B UXMotivate Design
 
IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader
IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leaderIGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader
IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leaderMotivate Design
 

Mehr von Motivate Design (15)

Why Can't You Get What You Want At Work? - HOW Design Live 2016
Why Can't You Get What You Want At Work? - HOW Design Live 2016Why Can't You Get What You Want At Work? - HOW Design Live 2016
Why Can't You Get What You Want At Work? - HOW Design Live 2016
 
Lessons From An Entrepreneur: UX Growth
Lessons From An Entrepreneur: UX GrowthLessons From An Entrepreneur: UX Growth
Lessons From An Entrepreneur: UX Growth
 
How To Be A Successful Entrepreneur
How To Be A Successful Entrepreneur How To Be A Successful Entrepreneur
How To Be A Successful Entrepreneur
 
TEDxNewBedford - See Problems as Opportunities
TEDxNewBedford - See Problems as OpportunitiesTEDxNewBedford - See Problems as Opportunities
TEDxNewBedford - See Problems as Opportunities
 
Designers Are From Mars, Engineers Are From Venus
Designers Are From Mars, Engineers Are From VenusDesigners Are From Mars, Engineers Are From Venus
Designers Are From Mars, Engineers Are From Venus
 
UXPA Boston 2015 | Discussion Guides Presentation
UXPA Boston 2015 | Discussion Guides PresentationUXPA Boston 2015 | Discussion Guides Presentation
UXPA Boston 2015 | Discussion Guides Presentation
 
Selling Your Great Idea
Selling Your Great Idea Selling Your Great Idea
Selling Your Great Idea
 
Excuses, Excuses, Excuse Personas
Excuses, Excuses, Excuse PersonasExcuses, Excuses, Excuse Personas
Excuses, Excuses, Excuse Personas
 
An Introduction to Ethnography
An Introduction to EthnographyAn Introduction to Ethnography
An Introduction to Ethnography
 
Designing Fresh Experiences
Designing Fresh ExperiencesDesigning Fresh Experiences
Designing Fresh Experiences
 
Disrupt and Become Indispensable
Disrupt and Become IndispensableDisrupt and Become Indispensable
Disrupt and Become Indispensable
 
User Experience Workshop
User Experience WorkshopUser Experience Workshop
User Experience Workshop
 
Web Design Rules for B2B UX
Web Design Rules for B2B UXWeb Design Rules for B2B UX
Web Design Rules for B2B UX
 
The Future of Personas
The Future of PersonasThe Future of Personas
The Future of Personas
 
IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader
IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leaderIGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader
IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader
 

Kürzlich hochgeladen

Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
PB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandPB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandSharisaBethune
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCRashishs7044
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 

Kürzlich hochgeladen (20)

Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
PB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandPB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal Brand
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in Philippines
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 

The What If Technique presented by Motivate Design

  • 1. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N T H E W H AT I F T E C H N I Q U E ™ (Working on it) Motivate Design presents
  • 2. A N E X C E R P T F R O M
  • 3. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N W H Y “ W H AT I F ” ? We are so glad you asked! GOAL = INNOVATE , THEN...
  • 4. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N W H Y “ W H AT I F ” ? We are so glad you asked! INCREMENTAL CHANGE = INCREMENTAL GROWTH GOAL = INNOVATE , THEN... DISRUPTIVE THINKING = A BIG DIFFERENCE
  • 5. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N WA R N I N G : T H I S I S H A R D
  • 6. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N T H I S I S H A R D Thinking disruptively is a disruptive thing to do. “WHY? ” YOU ASK ...
  • 7. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N SUCCESSFUL COMPANIES OFTEN HAVE AN AVERSION TO RISK
  • 8. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N EMPLOYEES ARE REWARDED TO NOT BE DISRUPTIVE
  • 9. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N BUSINESS LEADERS OFTEN LACK THE TRAINING TO THINK DISRUPTIVELY
  • 10. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N B U T, I T I S P O S S I B L E
  • 11. S O , W H E R E D O YO U S TA R T ?
  • 12. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N S T E P O N E S TA RT W I T H A B R OA D V I E W
  • 13. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N S T E P O N E S TA RT W I T H A B R OA D V I E W LOCATE AN AREA IN WHICH EVERYONE SEEMS TO BE STUCK AND NOTHING HAS CHANGED IN A VERY LONG TIME
  • 14. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N LOCATE AN AREA IN WHICH EVERYONE SEEMS TO BE STUCK AND NOTHING HAS CHANGED IN A VERY LONG TIME S T E P O N E S TA RT W I T H A B R OA D V I E W ... AN AREA WHERE PROFIT PERFORMANCE IS AVERAGE . IT REALLY SHOULD BE MORE SUCCESSFUL , MORE LUCRATIVE .
  • 15. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N L O O K F O R C L I C H É S I D E N T I F Y T H E S TAT U S Q U O Or any overused attributes that lack original thinking
  • 16. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N E X . L A U N D R O M AT S
  • 17. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
  • 18. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N CLICHÉ: L AUNDROMATS ARE DEPRESSING! CLICHÉ: L AUNDROMATS ARE DIRT Y! CLICHÉ: THERE ARE BAD, FLUORESCENT LIGHTS CLICHÉ: THEY ARE OUT- DATED & WEIRD
  • 19. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N D E F I N E YO U R S I T UAT I O N S T E P T W O “I WANT TO DISRUPT THE COMPETITIVE LANDSCAPE OF [INSERT YOUR SITUATION] BY DELIVERING AN UNEXPECTED SOLUTION.”
  • 20. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N A S K “ W H AT I F ? ” S T E P T H R E E
  • 21. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N R E A DY T O T R Y I T O U T ?
  • 22. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N S T E P O N E Grab a Post-It pack and a marker
  • 23. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N S T E P T W O For three minutes, write as many “what ifs” as you can! THIS STEP IS ABOUT QUANTIT Y– NOT QUALIT Y! WRITE , WRITE , WRITE!
  • 24. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N S T E P T H R E E Share all of them, one by one–popcorn style!
  • 25. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N S T E P T H R E E Share all of them, one by one–popcorn style! STEP FOUR: REPEAT
  • 26. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N S T E P T H R E E Share all of them, one by one–popcorn style! STEP FOUR: REPEAT STEP FIVE: REPEAT AGAIN
  • 27. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N S T E P S I X One last time! Three minutes of total “what if” madness!
  • 28. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N H E R E A R E S O M E O F O U R S !
  • 29. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N L AUNDROMATS WERE FUN? REL A XING? COOL? WHAT IF THEY WERE LUXURIOUS & EXCITING? W H AT I F. . . (Just a few of our ideas!)
  • 30. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N L AUNDROMATS WERE FUN? REL A XING? COOL? WHAT IF THEY WERE LUXURIOUS & EXCITING? THEY WERE PL ACES TO BE PRODUCTIVE? OR SOCIAL? W H AT I F. . . (Just a few of our ideas!)
  • 31. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N L AUNDRY MATS WERE FUN? REL A XING? COOL? WHAT IF THEY WERE LUXURIOUS & EXCITING? THEY WERE PL ACES TO BE PRODUCTIVE? OR SOCIAL? THEY WERE PL ACES TO TAKE YOUR KIDS? OR YOUR PETS? (Just a few of our ideas!) W H AT I F. . .
  • 32. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N HAVE YOU MADE OBSERVATIONS?
  • 33. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N HAVE YOU MADE OBSERVATIONS? HAVE YOU LOCATED SOME INSIGHTS?
  • 34. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N DO YOU HAVE YOUR “WHAT IF ” HYPOTHESIS? HAVE YOU MADE OBSERVATIONS? HAVE YOU LOCATED SOME INSIGHTS?
  • 35. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N A R E YO U R E A DY F O R M O R E ?
  • 36. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N O P P O R T U N I T Y Discuss different parts of an opportunity: audience, advantage, & gap. FILL IN THE BL ANKS! “THERE’S AN OPPORTUNIT Y TO PROVIDE [WHO] WITH [WHAT ADVANTAGE ] THAT [FILLS A GAP.]”
  • 37. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N O P P O R T U N I T Y EX AMPLE: “THERE’S AN OPPORTUNIT Y TO PROVIDE URBAN DWELLERS WITH AN AWESOME LAUNDRY EXPERIENCE THAT IS VERY ECO -FRIENDLY.” Frame your opportunity in a super concise way.
  • 38. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N WHAT IF... THE L AUNDROMAT ALSO HAD A HAIR SALON? D E V E L O P M E N T Incorporate your “what ifs” and your opportunity...
  • 39. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N WHAT IF... THE L AUNDROMAT ALSO HAD A HAIR SALON? THE L AUNDROMAT OFFERED LOCAL , ECO - FRIENDLY PRODUCTS? D E V E L O P M E N T ...This will result in more developed, discernable ideas
  • 40. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N WHAT IF... THE L AUNDROMAT ALSO HAD A HAIR SALON? THERE WAS A BAR IN BACK , SPEAK- EASY ST YLE? D E V E L O P M E N T Keep developing and pushing your ideas THE L AUNDROMAT OFFERED LOCAL , ECO - FRIENDLY PRODUCTS?
  • 41. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N A R E YO U F O R R E A L?
  • 42. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N Copyright: Spin Laundry Lounge
  • 43. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N Copyright: Spin Laundry Lounge
  • 44. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N Copyright: Spin Laundry Lounge
  • 45. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N “ M ORGAN GARY ’ S PR I MARY M ISSION I N CR E ATI N G S PI N L AU N DRY LO U N G E WAS TO R E I MAG I N E TH E E NTI R E L AU N DROMAT E XPE R I E N CE .” Copyright: Spin Laundry Lounge
  • 46. READY TO REFRAME COM S I G N U P F O R P R E - O R D E R
  • 47. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N S TAY C U R I O U S
  • 48. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N A LWAY S A S K T H E W H AT I F ’ S ! What If every Uber car was a Tesla? What if laundromats served wine? What if fish was the most popular breakfast food? W hat if we helped you unleash the What If Technique on your problem spaces and goals? Learn more about us at www.motivatedesign.com We’d love to hear from you and help you discover #WhatIf for your company, team, product, and more. You can reach us at (646) 400-5108 and hello@motivatedesign.com Tweet your #WhatIf to @Motivate_Design
  • 49. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N P H O T O C R E D I T S Page 4: “warning sign” by Robert Couse-Baker via Flickr (BY) Page 15: “Laundry Mat” by Carsten Schertzer via Flickr (BY) Page 16: Untitled by Samantha Jade Royds via Flickr (BY) “secadoras” by David Cohen via Flickr (BY-NC-ND) “Sustainable Broadband Access at Laundry Mat in the Western Suburbs of a Large City” by Daniel X. O’Neil via Flickr (BY) “I’m here for the Million Dollar Giveaway” by Terrell Woods via Flickr (BY-NC-ND) Page 23-25: “Popcorn” by cyclonebill via Flickr (BY-SA) Page 28-30: “overWash” by Rubin Starset via Flickr (BY-NC-SA) Page 36: “Laundry Day” by Araceli Arroyo via Flickr (BY-NC-ND) Page 37-39: “Spin Cycle-9/365” by Andreanna Moya via Flickr (BY) Page 41-44: Copyright Spin Laundry Lounge via spinlaundrylounge.com