How to Troubleshoot Apps for the Modern Connected Worker
CTIA Mobile Commerce Compliance Handbook July 2013
1. CTIA Compliance Assurance Solution
Mobile Commerce Compliance Handbook
Published By CTIA—THE WIRELESS ASSOCIATION
Version 1.2
Release Date 1 July 2013
Effective Date 1 August 2013
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2. Contents
Introduction .................................................................................................................................................................1
Consumer Bill of Rights ..............................................................................................................................................2
Compliance Principles ................................................................................................................................................3
A. Mobile Programs .............................................................................................................................................3
B. Calls-to-Action.................................................................................................................................................5
C. Terms and Conditions .....................................................................................................................................6
D. Message Flow .................................................................................................................................................7
E. Carrier-Specific Rules .....................................................................................................................................8
In-Market Monitoring Guide ........................................................................................................................................9
F. Compliance Audits ..........................................................................................................................................9
G. Communicating with the CTIA Compliance Care Team .............................................................................. 10
Industry Audit Standards ..........................................................................................................................................11
H. Reading the Audit Standards ....................................................................................................................... 11
I. Standard Rate and PSMS Advertising......................................................................................................... 12
J. Standard Rate Message Flow...................................................................................................................... 14
K. PSMS Message Flow................................................................................................................................... 15
Appendix A: Compliant Examples ............................................................................................................................16
L. Message Flow Examples ............................................................................................................................. 16
M. Abbreviations................................................................................................................................................ 20
N. Spanish-Language Disclosure Examples .................................................................................................... 20
O. Compliant WAP Purchase Flow Example.................................................................................................... 21
Appendix B: Point-of-Sale Opt-In Requirements......................................................................................................22