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Montserrat Peñarroya
May 2017
How the web 3.0
is transforming our society
Knowledge Society
Research Institute
Agenda
Web 3.0
People
Services
Changes in the
demand
How to adapt
the offer
2
WHAT IS WEB 3.0?
3
1.0  Online catalogues 4
2.0  bidirectional website5
3.0  Mobile internet 6
4.0  Machines 7
8
Web 3.0  all devices are
geolocalized 9
Google is
using it
10
Google New services
11
Not only with your mobile
 wearable technology
12
W3.0  Augmented reality
(AR)
13
Google Glasses  FAIL
14
15
W3.0  Virtual Reality (VR)
16
Real State Virtual Tours
17
Machines understand humans
18
Semantic results
19
20
BOTS REPLACE HUMANS
21
22
“THE SINGULARITY”
(2040 ACORDING TO IBM)
The internet of things
23
SMART CARS
SMART HOMES
Heating, ventilation and air
conditioning connected to a home
energy monitor.
Lighting control system.
Household security system
integrated with a home automation
system.
SMART CITIES
Sensor technology in the irrigation
system  gardening crews.
Bus network based on trafic flows.
Smart traffic lights.
Route of the emergency vehicles
entered into the traffic light system.
29
BIG DATA
How is this
affecting people?
And what can we
do?
30
1. Consumers
have the power
Source: http://wwws.warnerbros.fr/300/ ©WarnerBros
Use tools like Google Alerts to
monitor your brand 32
2. Consumers are
sophisticated
Source:http://www.sonypictures.com/movies/thetourist/©SonyPictures
3. Consumers are experience
collectors and you are an
experience provider
Source:http://www.failuretolaunchmovie.com©ParamountPictures
Customer Journey
35
Dream
Plan
BookExperience
Share
4. They are connected
to the world
Source:https://en.wikipedia.org/wiki/Mobile_phone_radiation_and_health
Source: http://thinkdigital.travel/opinion/digital-trends-innovation
5. They hate advertising
Source: https://thelogocompany.net/tattoo/
6. They care about the
environment
Source: http://www.qatartourism.gov.qa/en/ ©Qatar Tourism Authority
Promote
sustainable
homes
8. Measure
everything
Source: http://google.com/analytics
Thank you
Montserrat Peñarroya
Tel. +34 935377605
3ISIC – Research Institute
montse@3isic.com
www.3isic.com

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