gstartup competitor

1. Kexuema
E-health solutions
for pregnant women

2. Kexuema’s mission is to empower pregnant
women with knowledge and solutions that will
improve health and save lives.
Our vision is to create a world where women feel
secure and safe during their pregnancies. No
mother or child should suffer or die from
preventable causes.
Mission and vision

3. The average Chinese doctor spends only 3 minute per patient
Chinese patients want more privacy in their care
Chinese pregnant women with sensitive questions has no-one to turn to
Crowded waiting rooms makes people hesitate to go to the hospital with minor questions
Evidence based information is not easy accessible for the public and remain hidden in
research libraries
Health Care facilities remain insufficient for mothers and children. Many hospitals in China
lack obstetric doctors
In our focus groups pregnant women in China state they trust foreign doctors advice more
than Chinese doctors
Current situation in China

4. Our solution
Kexuema offers pregnant women and expecting fathers in China high quality medical
information and live chat with medical professionals.
All in one app that will keep the pregnant woman and child safe.

5. Ourpositionintheappmarket
Pregnancy focus
Medical competence
Kexuema
Spring rain doctor
春雨医生
Pregnancy
apps
Low
High
High
• NETWORK OF INTERNATIONAL DOCTORS
• HIGH QUALITY INFORMATION FROM TOP
RESEARCH INSTITUTES
• COLLABORATIONS WITH HEALTH
ORGANISATIONS
• PROFOUND KNOWLEDGE AND
EXPERIENCE IN MATERNAL CARE

6. Currentsituation
• Kexuema app with medical tracker successfully
launched in January 2015
• International network and credibility
• Clear plan to develop next version of Kexuema app
Kexuema app with medical tracker received well by the market.
45 646 downloads (as of March 23) within short time
January February March

8. The Kexuema test tracker is the first test tracker for pregnant women world-wide. Our solution helps
women understand and track their test results during their pregnancies. 100% of women in our focus
groups stated they didn't understand their test result and was unable to find the relevant information
online. With the Kexuema test tracker this is no longer a problem.

9. In-app purchase
Paying users can connect with foreign doctors or midwifes 24/7
Revenue streams
Users can choose to talk to Chinese
speaking doctors or English
speaking doctors and choose from
which region/country. However ALL
doctors are registered and pre-
approved by Kexuema.
A fee is paid by the user which is
then split between Kexuema and the
doctor

10. Our offer to doctors
Answer incoming
messages
Login Get money
Revenue streams
Kexuema approved doctors earn money in three easy steps:

11. Our offer to doctors
Work anywhereUse your skills No marketing
Revenue streams
Work any time No admin

12. The team
Kexuema was started as a direct result of a problem encountered by it’s founder.
The pain of feeling unwell during pregnancy, not knowing if it was normal or a
deadly condition and unable to find information in the comfort of her own home.

13. Yin Wei Chen, COO
Graduated East China University
Worked for Accenture, quit her job to work for Kexuema 2012
Leads operations, including legal, human resources and
business development
Bonnie Roupé, founder and CEO
Bonnie founded a publishing house 2004.
Sold the company to concentrate on Kexuema
Leads overall vision, technology, finance, product strategy and marketing
Listed as Sweden’s top entrepreneurs in Wikipedia. Worked in Internet
and mobile since 1999 and has developed over 250 mobile solutions for
consumers.

14. Board of directors
Kexuemas board of directors are specialized in high-growth early stage companies.
Mr Bo Ax:son Johnson Chairman
Bo has co-founded and invested in several successful
businesses in China, where he lived for the last four years.
Background in investment banking at Lazard from both
Europe and Asia combined with a practical knowledge of
doing business in China.
Hellen Lidgard Wohlin
Hellen is one of Sweden’s leading entrepreneurs and
business leaders in digital information. Awarded the Gazell
price for fast growing companies four times and her
company Pointer became the IT-company of the year in
Sweden 2006. Hellen works with analytics, mobile and
social to help companies to increase customer loyalty and
create profitable growth.
David Holmberg
David is a successful serial entrepreneur responsible
for seven startups and several investments. He has a
solid strategy knowledge and experience from
working at The Boston Consulting Group and founded
one management consulting firm and one Corporate
Performance Management firm.
Jeanette Holm
Jeanette has built Sweden’s largest babysitting
company with close to 1000 employees and won
awards like ”Service innovator of the year” and
“Rookie of the year”. Listed as Sweden’s top talent
2011.
Mathias Dyberg
Mathias has deep and practical knowledge building
successful organizations including start-up
companies, turned around companies from loss into
profit and off-shore existing organizations with
increased quality and profitability.

15. Research and content; nutrition and child health:
Zong-yi ding
President of Chinese Committe of Child Health, Chinese Association of Medical Doctor,
Member of International Expert Group Codex CAC. President of Society of Pediatric
Nutrition of Asia Chinese Preventive Medical Association, Maternal and Child Health
Feng Qi
Pediatrician, Neonatologist at 1st Children's Hospital and Women and Child Healt
Center, Peking University
Hao Bo
Associate professor, Child Health Care Researcher at Women's and children's Health
care, Peking University First Hospital
Jiang Jingxiong
Chinese National Center for Women's and Children's Health
Research and content strategy:
Wen Chunmei
Programme Officer Maternal and Child Health, WHO Office for China, Beijing
Sufang Guo,
Programme Officer, Health, Unicef Office for China, Beijing.
Biao Xu
Professor and Vice-Chair of the Department of Epidemiology at School of Public Health
Fudan University of China.
Hengjin Dong
Professor, Executive Director, Center for Health Policy and Management Studies, School
of Public Health, Zhejiang University, Hangzhou
Research and content; nutrition and maternal health:
Wang Huishan
Professor and Director of the Department of Child Health Care, China CDC, Child Health
Care
Liu Xihong
PhD, Vice professor, head of Clinical Nutrition Department of Guangzhou Women and
Children's Medical Center
Ingela Wiklund
BB Stockholm, Chairman of Swedish Midwife Association, Chairman of the Scientific Board
for Sexual and Reproductive Health
Pang Ruyan
Vice president of Chinese Maternal and Child Health Association
Jin Xi
China CDC National Center for Women's and Children's Health
Wang Ailing
Deputy director of Women's Health department National center for women's and children’s
health, China CDC
Wu Jiu Ling
Director of Women's Health department National center for women's and children's health,
China CDC
Gengli Zhao
Professor, Women and Child Health Center at Peking University
Tuohong Zhang
Professor, School of Public Health, Peking University
Kexuema board of experts:
A powerful set of knowledge, experience and dedication – helping us for free

16. Organisations represented in our editorial board
China CDC National Center for Women's and Children's Health
Chinese Association of Medical Doctor
Chinese Committee of Child Health
Preventive Medical Association
Center for Women and Child Health Center vid Peking University
School of Public Health, Peking University
School of Public Health, Fudan University, Shanghai
Shanghai University
School of Public Health, Zhejiang University, Hangzhou
Unicef China
WHO, World Health Organization
Karolinska Institute, Sweden
Guangzhou Women and Children's Medical Center
1st Children's Hospital and Women and Child Health Center, Peking
University First Hospital
Women and Child Health Center at Peking University
Society of Pediatric Nutrition of Asia
Chinese Maternal and Child Health Association (MCHAC 3500
hospitals)
Beijing Obstetrics Hospital

17. Recent articles and awards:
Innovation Against Poverty by SIDA Best Social Business NPI Shanghai

18. Recent articles and awards:
www.cyzone.cn
Feature in 创业邦
(Chinese business magazine)
Bonzun was awarded
“Innovation Against Poverty”
by Swedish International
Development Agency (SIDA)
Feature in Dagens Industri
Sweden’s largest
Business Magazine
Founder Bonnie Roupe named
“Supertalent 2012” in Business Weekly,
and listed as one of Sweden’s most talented
people under 40

19. The bigger we get,
the more good we can do

20. Check us out
• Our app on Baidu, hiapk, 91 and wandoujia and Google Play
• http://shouji.baidu.com/software/item?docid=7553687&from=as
• http://apk.hiapk.com/appinfo/com.kexuema.min/3
• http://apk.91.com/Soft/Android/com.kexuema.min-3-1.1.html
• http://www.wandoujia.com/apps/com.kexuema.min
• https://play.google.com/store/apps/details?id=com.kexuema.min
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