Nokia was once the largest mobile phone company in the world but failed to keep up with changing market trends. It fell behind competitors by relying too heavily on the Symbian OS and making a misguided deal with Microsoft. As smartphones became popular, Nokia was slow to innovate and lost market share. It also struggled to implement an effective branding strategy across multiple product lines as Apple and Samsung unified their brands. Nokia's complacency and failure to adapt caused it to decline significantly.

1. HOW & WHY
FAILED !
Presented by :-
BCA Sem :- 01
Roll no :- 05
NOKIA

2. INDEX
About Nokia
Why Nokia Failed !
• 1. Failure of Symbian OS
• 2. Wrong deal with WINDOWS
• 3. NOKIA became Laggard in SMARTPHONE MARKET
• 4. Losing market share on both ends
• 5. Failure to implement the right umbrella branding strategy

3. Communication
Information Technology
Consumer Electronics
Nokia connecting people - 1865
World’s Biggest Mobile company

4. ABOUT NOKIA
Nokia acquired Mobira

5.  First Car Phone – 10kg
1982 – Nokia Mobira Senator

6.  First Transportable Phone – 5kg
1984 – Nokia Mobira Talkman

7.  1991 – First GSM call
 Harri Holkeri, PM of Finland
1987 – Nokia Mobira Cityman

8. 1. FAILURE OF SYMBIAN OS :
 In 2002- Symbian 60 series
 Apple and Android
 Lack of applications
 Something unique

9. 2. WRONG DEAL WITH WINDOWS :
 Leap of faith
 Declining condition
 Biggest mistake

10. 3. NOKIA BECAME LAGGARD IN
SMARTPHONE MARKET :
 Stiff competition
 Innovation
 Lagging in the race

11. 4. LOSING MARKET SHARE ON BOTH ENDS :
 Lower segments of phones
 Nokia 1100
 Very late

12. 5. FAILURE TO IMPLEMENT THE RIGHT
UMBRELLA BRANDING STRATEGY
 Apple
 Samsung with Galaxy S series
 Nokia with N series and Lumia series
 Punished from the customer

13. FIRST LESSION
 Competition
 New things
 Thoughts and mindset

14. SECOND LESSION
 Failure
 Begins with the first mistake
 Happens as a process

15. THIRD LESSION
 Complacency
 Sincere
 Work

16. CONCLUSION
 Trends
 Catch the wave
 Second chance
 Hard and expensive way