9d53aintro to int marketing 1 (1)

Introduction to Global Marketing

Reasons for Global Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Global Marketing Vs. Marketing ,[object Object],[object Object]

Globalization ,[object Object],[object Object]

What is a Global Industry? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Keys to Global Success ,[object Object],[object Object],[object Object]

Value Creation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Advantage ,[object Object],[object Object]

Focus ,[object Object],[object Object],[object Object]

Globalization or Global Localization? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where in the World? ,[object Object],[object Object],[object Object],[object Object]

Examples of Global Marketers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Go Global? ,[object Object],[object Object],[object Object],[object Object]

Management Orientations ,[object Object],[object Object],[object Object],[object Object]

Ethnocentric Orientation ,[object Object],[object Object],[object Object],[object Object]

Polycentric Orientation ,[object Object],[object Object],[object Object],[object Object]

Regiocentric Orientation ,[object Object],[object Object],[object Object],[object Object]

Geocentric Orientation ,[object Object],[object Object],[object Object],[object Object]

Forces Affecting Global Integration

Driving Forces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Restraining Forces ,[object Object],[object Object],[object Object]

International Trade Theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Classical Country-Based Theories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mercantilism/Neomercantilism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Absolute Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Comparative Advantage ,[object Object],[object Object],[object Object]

Theory of Relative Factor Endowments (Heckscher-Ohlin) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Heckscher (1919)-Ohlin (1933) Theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

International Product Life-Cycle (Vernon) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Classic Theory Limitations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The New Trade Theory ,[object Object],[object Object],[object Object],[object Object],[object Object]

New Trade Theory ,[object Object],[object Object],[object Object],[object Object],[object Object]

New Trade Theories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

National Competitive Advantage (Porter, 1990) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

9d53aintro to int marketing 1 (1)

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