There are many tools for business nowadays. Mobile technology is just one of them. As with every tool for every purpose, you need to choose a right tool for the right purpose to succeed. If you are an owner of a small or middle business, an innovator, a startup owner who has come up with the idea of establishing mobile presence, you need to handle these tools carefully. Maybe you want to enhance your business with a mobile product. Maybe you want to build your business on such a product. But what you need is the same - find a solid profitable niche, broaden the client audience, and know more about the pitfalls that are waiting around the corner, in order to avoid them.

1. WHEN DO MOBILE
APPLICATIONS
ENHANCE
BUSINESS?

2. TEXTINFORMA

3. TEXTINFORMA

4. INFORMA
TABLE OF CONTENT
/ MOBILE TRENDS
/ MOBILE ADVANTAGES FOR YOUR
BUSINESS
/ RECOMMENDATIONS

5. MOBILE
WORLD

6. PRICE TRENDS. ACCORDING TO IDC RESEARCH INFORMATION.
MOBILE GADGETS
SMARTS
TABLETS
407USD 429USD
- 8.2%
- 19%

7. FOR MOBILE PLATFORMS. ACCORDING TO ABI RESEARCH STATISTICS.
MARKETSHARE
ANDROID
iOS
WINDOWS
PHONE
75% 17% 4%

8. FROM APPLICATION STORES. ACCORDING TO ABI RESEARCH STATISTICS.
DOWNLOADS
ANDROID
iOS
OTHER
58% 33% 9%

9. OF PLATFORMS. ACCORDING TO ABI RESEARCH STATISTICS.
MONETIZATION
ANDROID
iOS
OTHER
65% 27% 8%

10. IN USA. ACCORDING TO STATCOUNTER INFORMATION. PERIOD: 08/2012 - 08/2013
OS STATS
ANDROID
iOS
BLACK
BERRY
39% 51.5% 4.5%

11. IN EUROPE. ACCORDING TO STATCOUNTER INFORMATION. PERIOD: 08/2012 - 08/2013
OS STATS
ANDROID
iOS
BLACK
BERRY
46% 39% 5%

12. MOBILE
SOLUTION
ADVANTAGES

13. MAIN INDUSTRIES
HORECA
HEALTH CARE
SAAS
MARKETING & ADVERTISING
COMMUNICATION / SOCIAL NETWORKS
MEDIA
eCOMMERCE
MOBILE GAMES

14. Audience:
Fans
Followers
Interested visitors
Casual visitors
Off-line work
User access
Push Notifications
Emotional contact
+
+
+
+
-
Low
-
+
+
+
+
-
-
Low
-
-
+
+
-
-
+
High
+
+
WEB mWEB APP

15. Encryption
Platform
Competitiveness
Convenience in
frequent use
Real-time ads
Loyalty
+
+
Low
+
-
+
+
Middle
-
+
+ (in-app)
-
High
+
+
WEB mWEB APP

16. Healthcare
Entertainment
Legal service
Restaurant service
e-Shop
Games
Advertising
+
+
+
+
+
+
+
-
-
+
+
+
-
-
+
+
-
+
+
+
+
WEB mWEB APP

17. RECOMMENDATIONS

18. TEXTINFORMA
RECOMMENDATIONS
A mobile application could be used for the business support or
mobile business creation;
You don’t have to scale business, following the classic scheme -
from a website to an app.
It doesn’t matter whether a project begins with a website or an app
- there always must be a promotional landing page;
There is no need in orienting at market leaders. There is always a
niche that you can occupy.

19. SCHEME
DEVELOPER
PRODUCT
CLIENTUSER
PRODUCT STRUCTURE
$

20. USE THE
RIGHT TOOL
AND ACHIEVE
YOUR
GOALS!

21. VIKTOR DMYTRENKO
in/viktordmytrenko
in
viktor@mobidev.biz