This document introduces Mixcloud as a partner for brands to create music experiences that will appeal to millennials. It notes that millennials spend more time listening to music than watching TV, but few brands cater to people's ears. Mixcloud helps brands work with influencers or community contests to connect experiences to the right audience at scale. They offer various partnership options like branded channels, contests, bespoke projects, and promotion across their platform that reaches over 100 million people. Mixcloud positions itself as a turnkey partner to help brands better engage with music-focused millennials.

1. INTRODUCTION TO MIXCLOUD
Inspiration for your ears
INTRODUCTION TO BRAND PARTNERSHIPS

2. MILLENNIALS
DON’T CARE
ABOUT YOUR
BRAND
MILLENNIALS WOULDN’T CARE IF
92% OF BRANDS DISAPPEARED
Source: Havas Media Group, questioning people in USA and Europe
AND THEY
DON’T WANT
TO SEE YOUR
ADVERTS
41% OF U.S. MILLENNIALS ARE
USING ADBLOCK PLUS
Source: PageFair and Adobe AdBlock Report

3. THEY CARE
ABOUT
EXPERIENCES
BOTH ONLINE AND OFFLINE

4. US millennials media consumption per week (nearest hour)
0
15
30
10
6
23
28
2
Listening to
music
Watching
TV
Browsing
internet
Streaming
video
Mobile
apps
THEY SPEND
MORE TIME
WITH MUSIC
THAN TV
Source: Nielsen, Edison Research

5. BUT FEW BRANDS CATER FOR
PEOPLE’S EARS
(ANNOYING AUDIO ADS ASIDE)
0
15
30
28
2
Hours listening to
music per week
Hours streaming
video per week
Music consumption
is 14x bigger than
video streaming

6. WE HELP BRANDS CREATE
MUSIC EXPERIENCES
THAT PEOPLE
LISTEN TO

7. BY WORKING WITH HIGH-PROFILE
INFLUENCERS
OR BY INCENTIVISING OUR
COMMUNITY
Product: Branded Channel Product: Talent Contest

8. OR BY AMPLIFYING
SOMETHING BIGGER

9. AND CONNECTING THESE
EXPERIENCES WITH
THE RIGHT
PEOPLE IN THE
RIGHT PLACES
AT SCALE

10. CONTENT
CREATION
BLANKET
MUSIC
LICENSING
STRATEGY &
PLANNING
OWNED
MUSIC
CHANNELS
DJ CONTESTS
BESPOKE
PROJECTS
NATIVE
PROMOTION
HIGH-
IMPACT
DISPLAY
100M REACH
AND ALL THIS IS SIMPLE
BECAUSE WE ARE A
TURNKEY
PARTNER

12. Thank you for your time.
For further information, or if you have a
project in mind, please email:
partnerships-contact@mixcloud.com