ATTRACTIVENESS ANALYSIS

1. PRESENTATION ON
ATTRACTIVENESS
ANALYSIS
BY,
Mithisar
NIT SILCHAR

2.  Attractiveness analysis
 Aggregate Market factors.
 Category factors.
 Environmental analysis.

3.  Category size.
 Growth Rate.
 Stage in product Life Cycle.
 Cyclicity.
 Seasonality.
 Profits.

5.  Threat of new entrants.
 Bargaining power of buyers.
 Bargaining power of suppliers.
 Current category rivalry.
 Pressure from substitutes.
 Category capacity.

6.  Buyer has full information.
 Substitutes exist for the seller’s product or service.

7.  Suppliers are highly concentrated, that is ,
dominated by a few firms.
 There is no substitute for the product supplied.

8.  Political.
 Economic.
 Social.
 Technological.