CFO On-Demand Presentation
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The Value and Services provided by CFO On-Demand including: -Business Plan Development -Budgeting -Risk Management -Exit Strategy -Preparation of GAAP Financial Statements -SEC Filings & Private Placement Offerings -Accounting System Design, Implementation and Reporting -Assistance with Capital Acquisition -Merger and Acquisition Services -Turnarounds and Restructurings
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CFO On-Demand Presentation
- 2. What does a CFO do that a bookkeeper or controller canât! (or âDonât bring a knife to a gunfightâ)
- 3. What is a CFO? ⢠A strategic partner ⢠A trusted confidant ⢠A networking resource ⢠A source of knowledge and experience A CFO does more than maintain the books, prepare your taxes and issue financial statements, a CFO is:
- 4. How does a CFO differ from a controller? Most accounting and finance work doesnât require a CFO. But, for the work that REALLY matters, you cannot and will not get a CFOâs insight and experience from a controller or bookkeeper. CFO CONTROLLER BOOKKEEPER Proactive Reactive Passive Strategic Historical Clerical Organizational Focus Financial Focus Accounting Focus
- 5. What about my accountant? Most outside accounting firms focus on: ⢠Tax preparation ⢠Financial Statement Compilation/Attest ⢠Bookkeeping and payroll services
- 6. Why do I need a CFO? CFO On-Demand focuses on three critical areas that many companies in their growth stage do not have the resources to address: 1. Strategic Planning 2. Financial Services 3. Transactional Services
- 7. 1. Strategic Planning Planning is the foundation of any successful endeavor. CFO On-Demand can assist with: a) Business Plan Development b) Budgeting c) Risk Management d) Exit Strategy
- 8. 1. Strategic Planning Planning is the foundation of any successful endeavor. CFO On-Demand can assist with: a) Business Plan Development ⢠Critical for a new business, product line. ⢠Strategic vs.Tactical. ⢠Management tool to measure against actual performance.
- 9. 1. Strategic Planning Planning is the foundation of any successful endeavor. CFO On-Demand can assist with: a) Business Plan Development b) Budgeting ⢠Guide and coordinate process with minimal impact to daily operations. ⢠Act as mediator between departments.
- 10. 1. Strategic Planning Planning is the foundation of any successful endeavor. CFO On-Demand can assist with: a) Business Plan Development b) Budgeting c) Risk Management ⢠Ongoing evaluation of operational, competitive, market and financial risks.
- 11. 1. Strategic Planning Planning is the foundation of any successful endeavor. CFO On-Demand can assist with: a) Business Plan Development b) Budgeting c) Risk Management d) Exit Strategy ⢠Planning maximizes value of the business, family goals, retirement and tax planning.
- 12. 2. Financial Services Timely, accurate and credible financial reporting is a prerequisite to managing growth. CFO level knowledge and experience is needed for: a) GAAP Financial Statements b) SEC Filings & Private Placement Offerings c) Accounting System Design, Implementation and Reporting
- 13. 2. Financial Services Timely, accurate and credible financial reporting is a prerequisite to managing growth. CFO level knowledge and experience is needed for: a) GAAP Financial Statements ⢠Under GAAP, CPA firms limited as to their involvement in financial statement preparation when giving review or audit opinion. ⢠Audited financials enhance company value and are required by many lenders, investors and acquirers. ⢠Lower audit costs realized when records and statements properly prepared.
- 14. 2. Financial Services Timely, accurate and credible financial reporting is a prerequisite to managing growth. CFO level knowledge and experience is needed for: a) GAAP Financial Statements b) SEC Filings & Private Placement Offerings ⢠Research, analysis, coordination and preparation of these documents can interfere with day to day operations. ⢠Rules and requirements constantly changing.
- 15. 2. Financial Services Timely, accurate and credible financial reporting is a prerequisite to managing growth. CFO level knowledge and experience is needed for: a) GAAP Financial Statements b) SEC Filings & Private Placement Offerings c) Accounting System Design, Implementation and Reporting ⢠During the past decade accounting software systems have consolidated and streamlined. ⢠Cloud computing options efficient and inexpensive. ⢠Real time dashboards can improve business performance and profitability.
- 16. 3. Transactional Services The demands of a sale, merger, acquisition or restructuring inevitably require outside assistance. CFO On-Demand can assist with: a) CapitalAcquisition b) Merger and Acquisition Services c)Turnarounds and Restructurings
- 17. 3. Transactional Services The demands of a sale, merger, acquisition or restructuring inevitably require outside assistance. CFO On-Demand can assist with: a) Capital Acquisition ⢠Requires a complex analysis of both the companyâs financial position, ability to attract investors and ownershipâs appetite for risk. ⢠Debt versus equity, pricing, structure, term, security and more all have significant impact on the company, its business plan and its valuation.
- 18. 3. Transactional Services The demands of a sale, merger, acquisition or restructuring inevitably require outside assistance. CFO On-Demand can assist with: a) Capital Acquisition b) Merger and Acquisition Services ⢠Target company evaluation, financial due diligence, operational due diligence, systems integration, HR integration, employee communications, financing, tax implications, valuation and pro-forma statements preparation.
- 19. 3. Transactional Services The demands of a sale, merger, acquisition or restructuring inevitably require outside assistance. CFO On-Demand can assist with: a) Capital Acquisition b) Merger and Acquisition Services c)Turnarounds and Restructurings ⢠A fresh perspective which can often be the difference between whether a company survives or ceases to exist. ⢠Assistance with cash flow forecasts, loan covenant waivers, expense reduction plans, bankruptcy filings and more.
- 20. Where does CFO On-Demand add value? Public and privately held companies in their start- up, growth or restructuring stages. ⢠Companies with revenues between $5 and $50 million ⢠Start-ups in their development stages ⢠Companies contemplating major transactions ⢠Companies needing turnaround assistance ⢠Example: A $5.0 million revenue company, a 1% improvement in expenses and 1% improvement in asset utilization equals cash flow from $100K to $200K per year.
- 21. Mitchell B. Rubin, CPA ⢠Over 30 years experience as a CPA/CFO. ⢠Specialized in start-ups and entrepreneurial companies. ⢠Successfully completed reverse merger and NASDAQCapital Markets listing. ⢠Successfully completed over $150 million in debt and equity financings.
- 22. ThankYou! Phone: (215) 764-6211, Web: www.CFOOn-Demand.com Email: mrubin@CFOOn-Demand.com
Hinweis der Redaktion
- Over the past decade, role of the CFO has been expanding beyond the accounting and the numbers
- Review table
- Past versus future. Most CPAâs careers spent in practice, not in actual day to day running a business
- For each of these categories, review the services CFO On-Demand provides
- These four disciplines are critical to any business in transition, whether that transition is a launch, accelerated growth, downturn, major financing or exit.
- Not just for new business. A living breathing business plan is important for third party investors, lenders and organization as a whole so everyone dancing to the same song.
- Whereas the plan is strategic, an annual budget is tactical. A good budget also forms the foundation of incentive compensation programs which in turn engages management in the budget process. Everyone owns and benefits from their own objectives.
- Risk management is not just about insurable risks. Risks regarding competition, consumer trends, technology, economic trends all need to be considered. Just ask Blockbuster.
- Maintaining monthly financials is the role of the Controller/Accounting team. CFO On-Demand can support these efforts but any company with revenues in excess of $2-$3 million should be staffed to manage this internally. We will help develop the systems to streamline
- GAAP statements go well beyond the internal statements most companies use. Footnote disclosures, GAAP adjustments for asset impairment, deferrals etc. are required for GAAP financials and are often done quarterly except in larger companies.
- For companies look to raise capital, GAAP financials is only the beginning. Whether the company is looking to go public or raise private equity, the rule is seller bewareâŚdisclosure critical
- Any system older than 10 years is obsolete. Todays systems are faster, cheaper, far more versatile and allow for real time, on line access
- No company is ever staffed to handle major transactions. Outside help is almost always necessary.
- Evaluating the reality of the risk, the appetite for risk and educating ownership on the relative costs of different deal structures essential.
- Can be incredibly intensive depending on the size of the other party. If a public company involved, the task is that more daunting.
- The sooner you get started fixing the problem the more likely you are to preserve value.