AS Business Resource

1. Welcome to Business Studies
at

2. Discussing Enterprise and
Entrepreneurs
Module 1 – Growing a Business Idea

3. Do Now – Company Mottos
Match the motto to the
company.
Which motto you like best
and why.
Discuss and decide upon
three reasons for the use
of a motto.

4. Learning Objectives
By the end of this lesson you should be able to:
1. Understand the main features and expectations of the course.
2. Identify and explain the terms enterprise and entrepreneur
3. Understand the importance of risk, reward and opportunity
cost in starting a business.
4. Use examples to illustrate your understanding of enterprise
and entrepreneur.

5. The Business Studies Programme
LO1) Understand the main features and expectations of the course.

6. What assessments to expect?
Year 12 (AS Level)
Business Modules
Module
Module Title Assessment
Number
Students will need to plan, prepare and deliver a business plan and pitch. This activity will be peer
1 Growing a buisness idea assessed and will take place during Session 6 (Formative Assessment).
Students will need to assess a business idea to see that it is viable. This activity will be peer
assessed and monitored by the teacher. The assessment will take place during Session 7
2 What do you need to grow a business? (Formative Assessment).
AS Mock Examination (Summative Assessment)
3 Will the new buisness survive?
During this module students are due to take their 1st AS examination. This is due to take place on
Wednesday, 11th January 2012.
Students will produce a magazine article that is based on 'Highlighting the importance of good cash
flow management.' This task will be self assessed and take place during Session 7 (Summative
4 Exam preparation/ Business finance Assessment)
Students will produce a marketing proposal for a niche product or service aimed at 16-25 year olds.
People in buisness/ Marketing and the This is an independent task and will be assessed by the teacher. This will take place during
5 competative environment (Part 1) Session 6 (Summative Assessment).
In teams, students are to required to set up, run and manange a production line. Assessment will
Marketing and the competative environment be based on the groups ability to work together and produce a high volume of products to a high
6 (Part 2)/ Operations management (Part 1) standard. This will take place during Session 8 (Formative Assessment).
Operations management (Part 2)/ Exam
7 Preparation AS Mock Examination (Summative Assessment)
During this module students are due to take their final AS examination. This is due to take place on
8 Revision Monday, 21st May 2012.
9 Start of Y13 (A2 Level) Business Under construction
LO1) Understand the main features and expectations of the course.

7. Personal Expectations
Write down three personal
expectations for studying AS
Level Business.
1. What do you expect to learn?
2. What do you want to achieve?
3. How do you want this course to
help you?
LO1) Understand the main features and expectations of the course.

8. What is meant by enterprise and
entrepreneur?
Think of a definition or
description.
Pair and discuss your ideas.
Share and discuss your
team’s ideas.
LO2) Identify and explain the terms enterprise and entrepreneur

9. What is meant by enterprise and
entrepreneur?
Enterprise - The ability to
handle uncertainty and deal
effectively with change
Entrepreneur – Someone who
starts and runs a business and
takes responsibility for the
risks involved.
LO2) Identify and explain what is meant by enterprise and entrepreneur

10. Essential skills and personal qualities
of the entrepreneur

11. Risk, reward and opportunity cost
Risk – Key characteristic of an entrepreneur, often using their own
money.
Reward – Most likely to be financial, also includes job satisfaction and
meeting customer needs.
Opportunity Cost – This is expressed in terms of the next best
alternative, which is given up when making a choice.
For example, what could an entrepreneur do with their time, expertise
and money if they didn’t start a business?
LO3) Understand the importance of risk, reward and opportunity cost in starting a business.

12. Risk, reward and opportunity cost
Discussion
Setting up a small newsagents
in Shepherds Bush:
What are the risks?
What are the rewards?
What is the opportunity cost?
LO3) Understand the importance of risk, reward and opportunity cost in starting a business.

13. Some examples of entrepreneurs
Alan Sugar Michelle Mone Theo Paphitis
Victoria Beckham Stelios Haji-ioannou

14. YOUR
1) Research an entrepreneur of your choice
2) Begin piecing together a profile for your entrepreneur:
How did they start
What they do now
Personal characteristics
Strengths/ weaknesses
Any interesting/ key facts
Opportunity cost?
3) Produce and perform a presentation for the rest of your group
LO4) Use examples to illustrate your understanding of enterprise and entrepreneur.

15. Catch….
What did you learn
today?

16. Re-cap Learning Objectives
You should now be able to :
1. Understand the main features and expectations of the course.
2. Identify and explain the terms enterprise and entrepreneur
3. Understand the importance of risk, reward and opportunity
cost in starting a business.
4. Use examples to illustrate your understanding of enterprise
and entrepreneur.