This document discusses successful multi-channel engagement and marketing. It introduces digital marketing agency Minttwist, which was founded in 2002. It then discusses the benefits of multi-channel marketing like increased exposure and customer satisfaction. Some challenges of multi-channel marketing are deciding which channels to use, noise, data issues, and limited resources. The document provides tips for effective multi-channel marketing like planning, understanding customers, managing data, personalizing messaging, and regularly reviewing strategies. It also discusses specific channels like mobile, email, content, and websites.
9. CHALLENGES
NUMBER OF CHANNELS
USE THEM ALL? WHICH ONES ARE THE BEST?
NOISE
HOW CAN YOUR MESSAGE RESONATE?
DATA
TOO MUCH OR TOO LITTLE
RESOURCES
NOT ENOUGH
11. WHAT CAN I DO?
PLAN!
ASK YOUR CUSTOMERS AND IDENTIFY CHANNELS WITH OPPORTUNITY
GET YOUR DATA IN ORDER
SEGMENT AND PERSONALISE
USE RESOURCES WISELY
DONâT DISTRACT THEM
REVIEW
REGULARLY!
13. GLOBAL MOBILE LANDSCAPE
SAMSUNG MOST POPULAR BRAND 31.7%
ANDROID MOST POPULAR OS 79%
3.5BN MOBILE SUBSCRIBERS BY 2014
USING THE INTERNET IS THE MOST POPULAR TASK
14. UK MOBILE LANDSCAPE
10.8 M IPHONE
28.3M ANDROID
29.8 M NON-SMARTPHONE
FASTEST GROWING GROUP
3 OUT OF 4 ADULTS BY 2016
56% OF SMARTPHONE OWNERS ALSO OWN A TABLET
44% OWN A SMARTPHONE, TABLET AND LAPTOP
55+
15. WHY MOBILE?
BETTER USER EXPERIENCE = MORE CONVERSIONS
MORE CONVERSIONS = NOT MISSING OUT
HABITS HAVE CHANGED
GOOGLE WANTS YOU TO HAVE IT
ITâS EXPECTED
16. HOW CAN I INTEGRATE?
SEARCH - LOCALISATION
RESPONSIVE EMAIL
POLLS AND SURVEYS
CONTACT PREFERENCES
KEEP DATA FRESH
TEXT FOR RESPONSE
27. SHARE IT!
CONVERT
Add to
website
Social
media
Sales
OUTREACH
Not reinventing the
wheel
Can drip the content
out over time
CONVERT
Add to
website
Article
SEO
Social
media
Sales
Article
OUTREACH
PR
Newsletter
Email
Social
media
Sales
Article
PR
Newsletter
Email
Digested
version
SEO
OUTREACH
PR
Newsletter
Optimise for the
medium
Presentation
Article
Add to
website
CONVERT
SEO
Infographic
CONVERT
Guest blog
Email
Add to
website
SEO
Social
media
Sales
Article
OUTREACH
PR
Newsletter
Email
29. COMMON CRIMES
⢠Over-complicated sites KISS
⢠Calls to action
should be clear
⢠Not asking customers
⢠Not promoting other
channels and how to
stay in touch
35. DELOITTES
⢠Visualised data
⢠Easy to share
⢠Easy to understand
what is in the report
BUT
⢠Calls to action could be
stronger
⢠Contacts at top of the
page instead of bottom