Colombia 3.0

1. PITCH?!

12.  Promote Overall Team Experience
› It adds up
 What’s Your Specialty?
› Tout your team’s USP
 Tell Your Story!
› Everyone loves a good story
 Toot Your Own Horn
› List Awards and Honors

14.  Core Mechanic
› Simple & expandable
 Games as Service
› Program it like a TV series
 Original versus Adaptation
› The benefit of refinement
 Angry Birds
 Candy Crush Saga
 Tentacles
 Narrative Context
› Emotional vs Numbers

16.  Identifying your audience
› Something for everyone = nothing for no one
 Where and when are people playing?
 What are your audience’s non-game
behaviors?
 Game audience versus purchaser
 Community building

18.  What does it all add up to?
 What will excite people?
 What’s NEW?
 Secret sauce!!
 MAGIC!!

20.  App-roach
› Free-to-Play
› Premium
› Paymium
 DESIGN for monetization before you are
made to!
 Publisher perspectives

21.  Don’t just pitch: Perform!
 Don’t just read: Elaborate!
 KNOW your audience
 Practice! Practice! Practice!
 Practice interruptions
 SUCCEED!!

22.  Other Considerations
› Prototype if at all possible
› Demonstrate your affinity for the
IP
› Ensure pitch materials are IP and
audience-appropriate
› Be flexible but not wishy-washy