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MyNewsDay presentation 29th of May 2012
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Presentation given at MyNewsDay at Skt. Petri in Copenhagen on the 29th of May 2012
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MyNewsDay presentation 29th of May 2012
1.
May 2012 Page
1 | © 2012 MINDJUMPERS. All rights reserved.
2.
Discussion
Ques1ons Feedback Input #MNDAY @klit_nielsen Page 2 | © 2012 MINDJUMPERS. All rights reserved.
3.
Business Intelligence and
content in social media Page 3 | © 2012 MINDJUMPERS. All rights reserved.
4.
Page 4 |
© 2012 MINDJUMPERS. All rights reserved.
5.
Mindjumpers – Social
Media Agency • The agency operates in Northern Europe with a main presence in the Nordic • Have in just 3 years become a leading full service social media agency in the Nordics with mul1ple global clients • Profitable and based on organic growth • Key offering is to help btc and btb companies and brands organize, manage and engage in social media Page 5 | © 2012 MINDJUMPERS. All rights reserved.
6.
We enable companies
to strategic develop and execute interna1onal social media ini1a1ves in a structured, quality assured and cost effec1ve way across markets with focus on crea1ng effect and value Page 6 | © 2012 MINDJUMPERS. All rights reserved.
7.
Securing offering through
proven and structured process Organize • Secure quality and best prac1ce in community management across markets/countries Manage & Measure • Secured through training, procedures, guides, manuals and key performance measurement Engage • Secure • Brand consistent • Social media authen1c • High responsive • Na1ve speaking • Quality assured … Community management Page 7 | © 2012 MINDJUMPERS. All rights reserved.
8.
”Technologies which
facilitate online interac8on between people” Page 8 | © 2012 MINDJUMPERS. All rights reserved.
9.
What is big
data? Every day, we create 2.5 quin1llion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: sensors used to gather climate informa1on, posts to social media sites, digital pictures and videos, purchase transac1on records, and cell phone GPS signals to name a few. This data is big data. Page 9 | © 2012 MINDJUMPERS. All rights reserved.
10.
Big Data Applica8on
-‐ BDA Page 10 | © 2012 MINDJUMPERS. All rights reserved.
11.
Crea1ng value through
combining Paid, Owned and Earned Media Key Objec8ves: Paid Media: -‐ Brand & Product Awareness (reach and impressions) -‐ Grow Owned Media (conversion) -‐ Increase Earned Media (virality) Facebook Ads Owned Media: -‐ Brand likeness (percep1on) (premium, social, -‐ Brand engagement (loyalty) stories) -‐ Brand and product awareness (reach and impressions) -‐ Cost reduc1on (customer service and Paid media) -‐ Sales (traffic to site & store, customer service) -‐ Product innova1on Facebook Page Facebook Earned Media: (content) (likes, comments, -‐ Brand likeness (percep1on) shares) -‐ Brand engagement (loyalty) -‐ Word of Mouth (personal brand recommenda1on) -‐ Product innova1on Page 11 | © 2012 MINDJUMPERS. All rights reserved.
12.
We are all
becoming media outlets Page 12 | © 2012 MINDJUMPERS. All rights reserved.
13.
#escdk
Page 13 | © 2012 MINDJUMPERS. All rights reserved.
14.
#escdk Total: 7.100
tweets (10% af samlede tweets på dagen) Peak: 2.300 TPH Tweeps: 900 Page 14 | © 2012 MINDJUMPERS. All rights reserved.
15.
Page 15 |
© 2012 MINDJUMPERS. All rights reserved.
16.
Page 16 |
© 2012 MINDJUMPERS. All rights reserved.
17.
Page 17 |
© 2012 MINDJUMPERS. All rights reserved.
18.
Intelligence
Page 18 | © 2012 MINDJUMPERS. All rights reserved.
19.
Social insight and
measurement Strategic dashboard to gain insights on our brands and consumers and the performance of our social strategy and ini1a1ves Buzz tracking Plaiorm API Campaign Web analy1c Offline (real 1me) Data Mining performance Listen & Social Content SEO Sales analyse Profiling Share of Trend mining Ads Traffic Reputa1on voice Reputa1on Apps Benchmark Loyalty Insights (Plaiorm/device) Page 19 | © 2012 MINDJUMPERS. All rights reserved.
20.
Page 20 |
© 2012 MINDJUMPERS. All rights reserved.
21.
Using content to
gather insights and create engagement Page 21 | © 2012 MINDJUMPERS. All rights reserved.
22.
Using content to
gather insights and create engagement Page 22 | © 2012 MINDJUMPERS. All rights reserved.
23.
Gather insights through
content that have user value Page 23 | © 2012 MINDJUMPERS. All rights reserved.
24.
Page 24 |
© 2012 MINDJUMPERS. All rights reserved.
25.
725+ inspira1onal ar1cles
on social business @ Mindjumpers.com/blog Page 25 | © 2012 MINDJUMPERS. All rights reserved.
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