3. Who we are
A full‐service social media agency
25% Strategy – 25% Technology – 25% Creative – 25% Human
What we do
Organize – Manage – Engage ‐ Measure
We work with strategic counseling, development and implementa<on of social media solu<ons, ini<ated to
create value for companies and organiza<ons related to internal and external communica<on, public
rela<ons, product development, branding and marke<ng.
We help companies and brands organize, manage and engage in social media to leverage
and measure the opportunity of crea<ng value through the online social sphere.
5. Time spend on Facebook
Users are 40‐150 <mes more
likely to consume branded
content in the Newsfeed than
to visit the Fan page itself
Source: ComScore Mediabuilder
6. The average Facebook user
Spends 15 hours and 33 minutes on
Visits the site 40 <mes per month Facebook per month (23 minutes on
each visit)
Has more than 900 million objects to
Has 130 friends and sends 8 friend
interact with (community pages, groups
requests per month and events)
Creates 90 pieces of On an average day
content each month, • 15% update their own status
which brings a total of 30 • 22% comment on another’s post or status
billion pieces of shared
• 26% like another user’s content
content
Source: facebook.com, PEW Reseach Center, InSites Consul<ng
7. Fans liking brands
78% of people who “like” brands 76% of people have never
on Facebook like fewer than 10 “unliked” a brand
brands
56% of fans say they are more likely
51% of fans say they are more likely
to recommend a brand to a friend
to buy a product since becoming a
aeer becoming a fan
fan
Source: Syncapse.com, InSites Consul<ng
11. Role of the brand
“Social media should not be about promo4ng brands and
products, but about facilita4ng conversa4ons and experience
around consumer passion points”
”Brand role is to provide useful, relevant or entertaining content
to facilitate the conversa4on and create brand endorsement”
“Social media is not about building awareness and
considera4on, but about building brand engagement and
driving advocacy”
“Social media is not about campaigning, but about con4nuously
managing a community, engaging with and responding to
consumers”
Jakob Holm Kalkar, Media & Digital Communica<ons Director
Group Sales, Marke<ng & Innova<on (GSMI)
Carlsberg Breweries A/S
13. Social Designer @Mindjumpers
A Social Designer assures
that the outcome involves
user mo<va<on and is
socially sharable to fit the
digital plaHorm and it’s
users needs and behaviour,
both strategically when
developing concepts as
well as graphical when
ensuring usability within
the design and layout.
15. If you wanna be my brand!
Keep on
making me
Never let smile
me down
Always
surprise me
Stay honest
and tell the truth
- cause I will
forgive you
My brand
Change when
you need to,
but stay true to
your heritage
Dress nicely
Never ever
take me for
granted
“If you’ll stick to these simple guidelines – I’m prepared to spend the rest
of my life with you and give you my all my love.”
Johan Ronnestam
rs
15
Designe
Social
16. Crea<ng conversa<on
Target group / Tribe
Tone of Voice
Conversa<onal touch points
Engagement Key words
Approval flow
17. Edgerank ‐ dominate the newsfeed
Affinity
Interac<ons a user has with a
page (one‐sided)
Weight
Different weight scores of
different content
Time
The more recent the more likely
to appear
Source: Facebook
18. How to produce engaging updates
How to
create engaging
updates and rank
higher in people’s
news feed?
Post only 5-10 % Ask questions
sales-oriented and provide
updates easy
call-to-action
Keep timing in Keep updates
mind and post short and
only once or focused
twice a day
Communicate
in the brand’s Remember Include
tone of voice people see photos and
updates in videos as
their news often as
feed possible
Make conversational
topics and plan
updates accordingly
Never miss
proof reading
Designe
rs 18
Social
19. Content Manager for
Coca‐Cola Ski Hotel
2011/2012
1 month of training + 4 ½
months in Val Thorens
If you love to create
content, social media,
skiing and of course
Coca‐Cola
