Max Bupa Walk For Health 2014 Social Media Strategy

This is social media case study of Vero Moda SulaFest which recently hosted on 1st & 2nd February, 2014, it is a one of a kind wine and music festival. The festival brought together music lovers, wine enthusiasts, partners and foodies. The objective of the Social Media campaign was to create a buzz around this festival on the digital platform. The objective was to attract new audiences and loyalists to attend SulaFest 2014, highlight new partnerships and drive sales through digital.

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Ulric de Varens, a fragrance that is marketed by Baccarose Perfumes & Beauty Products Pvt Ltd associated with Yamaha Fascino Miss Diva Miss Universe 2016 and wished to highlight the association, creating higher brand preference and evangelism. MindShift Interactive was brought on board to leverage their expertise within the lifestyle, beauty market, to devise the ideal strategy for Ulric de Varens (UDV) on social media. The campaign was driven through a mix of social media marketing, media planning, influencer marketing and rich media marketing. MindShift Studios, a personalized visual content production house, under MindShift Interactive curated a photoshoot showcasing the personality of the brand, hence engaging like-minded audiences. True to the ethos of MindShift Studios, influencers and Diva contestants were engaged to leverage their social media klout to drive the brand through higher awareness and ensuring adequate amplification of the content stories being displayed. Furthermore, videos in interactive formats highlighted each Diva and her personality, drawing a connect between the fragrance and the Diva's characteristics. Check out the offerings of MindShift Interactive on www.mindshiftinteractive.com.

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MindShift Interactive partnered with Laqshya Events to promote their IP, Bollywood Music Project. Marketing Events through social media is the obvious norm and being a new Festival conducted by Laqshya, we gained insight onto what the consumers wanted and create the positioning as #LetGo, asking festgoers to get rid of their inhibitions and live in the moment with us. Engaging content, micro videos and new forms of rich media kept the social media fans interacting and drove sales for the festival. With a mix of social media marketing, influencer marketing, digital advertising and live streaming of the event, the brand Bollywood Music Project was established in the minds of Mumbaiites, helping the fest move forward to other cities.

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Continuing to deliver on our promise to be the Home of Michelin Chefs in India, JW Marriott Juhu hosted the second edition of the extravagant ‪#‎JWJuhuMichelinPopup featuring Three-Michelin Star Chef, Alvin Leung! With a uniquely crafted 6-course gastronomical fare, the ‘Demon Chef’ gave Mumbai a taste of X-treme Chinese! Here’s the digital story that we built through MindShift Interactive

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Myntra Fashion Weekend by Myntra.com & IMG Reliance, was the first of its kind launched in Mumbai, in 2014. MindShift Interactive was brought in to create awareness about the Fashion Weekend, helping create differentiation from its other counterpart, Lakme Fashion Week. MindShift Interactive leveraged social media marketing, digital media and influencer marketing to give this event the much deserved attention and boost amongst the Fashion, Lifestyle, Luxury community across India. The usage of influencers and their integration with the Event, whilst leveraging Instagram beyond the basic levels helped the campaign truly scale up and get noticed while driving in a considerable amount of traffic to the event. Do check out the website built by MindShift Interactive for them too on www.myntrafashionweekend.com.

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The Food Blogger Association of India & JW Marriott Mumbai partnered towards the launch of Indian Food Blogger Awards 2014 wherein they felicitated Bloggers across India who had made a remarkable presence through their blogs. MindShift Interactive worked with JW Marriott Mumbai to drive awareness about the association via their social media properties. We gave influencers, followers and fans an experience of JW Marriott's hospitality through a campaign across Facebook & Twitter which encouraged influencers to partner with us and drive twitter contests, while FBAI created videos of the Chefs to promote the wide variety of food we had to offer. The event was covered through live tweeting by the MindShift team, whilst also interacting with Influencers and bloggers present at the venue and getting them to share InstaVideos with us of their experience while at the IFBA. JW Marriott was the first Hospitality Brand in India to leverage Hyperlapse & Flipagram as platforms to promote the Live Events during the Indian Food Blogger Awards.

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The FIFA story for Coca-Cola India began with the search of the wonder boy for the Trophy Tour in December, 2013. On 2nd April, 2014, India began to seed conversations about the launch of the #WorldsCupand played a significant role in creating the buzz. Soon after, we opened happiness for thousand of Indian’s by inviting them to submit their pictures for the Happiness Flag. With the opening ceremony of the FIFA World Cup, began a 30-day marathon – starting with the launch the ‘Live-wire’ room to seed positive conversations, tweet and post football-related content to directly engage football-fanatics in India.

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This was a 5 week long campaign and was initiated with a set of five 30-second specially conceptualized, scripted (by CogMat) and created videos (with a production house) that were launched on the brands YouTube channel, links are below: Episode 1: http://www.youtube.com/watch?v=VpiZ890QGx8 Episode 2: http://www.youtube.com/watch?v=mDp-n8qtufQ Episode 3: http://www.youtube.com/watch?v=9g4V-EmgzFA Episode 4: http://www.youtube.com/watch?v=Bnari4vQxUA Episode 5: http://www.youtube.com/watch?v=K4PQE1lccvA These videos were tied onto an exclusive microsite www.101usesofgadgets.com that gave the essence of the campaigns with options for users to upload their own uses of useless gadgets.

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The St. Regis Goa Resort aspired to invite guests to experience the festive season at The St. Regis Goa Resort, highlighting the exquisite events and bespoke rituals. MindShift Interactive approached it by creating a unique communication termed as ' #ExquisiteFestivities at the House of Celebration' and created videos and photos to elevate the celebrations over Christmas and New Year, our first of many. An engaging and exciting journey covered through a shoot translated onto social media, offline events and paid ads that helped drive outreach and increase bookings. We strategized an elaborate Christmas grid, featuring engaging content such as posts, videos and stop-motion animations, incorporating the festive colours of red, green and white. The visual content showcased festive decorations, special menus and seasonal activities that were offered to guests during their stay. We captured the lighting of a magnificent 32-foot-tall Christmas tree, symbolizing the 32-year legacy of the property and building a sense of nostalgia amongst our patrons. The property celebrated its first new year with a remarkable celebration amidst glitz & grandeur, with the classic Great Gatsby theme. Our visual representation, inspired by Gatsby adorned artistic deco elements, masquerades and a lavish spread for the Luminaries to rejoice in. The results were phenomenon with a sold out event.

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To celebrate its 7th Hotel launch in #Chennai, #Accor Hotels announced the #RombaNallaFeeling campaign to highlight the ‘very happy’ feeling expressed by each of its 7 hotels in India. The campaign was launched with a fast paced digital video that gave users an insight to the city’s culture & personality, while bringing in how Accor India had embraced the city. The campaign paid homage to the city’s art, culture and heritage along with giving fans a tasteful treat to each hotels culinary prowess with a delightful #FoodFestival that was launched across each hotel. The involvement of hotel associates also helped up the overall engagement 3x. Overall, the campaign received 1.9 Million outreach, 120k video views & 10k website clicks.

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When Vivanta by Taj Gurugram was rebranded as Taj City Centre Gurugram, the need to highlight elements of Tajness while capturing the true essence of a city hotel were vital. MindShift Interactive drove the digital campaign along with a video production by MindShift Studios, capturing a holistic city hotel experience bundled with glimpses of the modern city. A video created by MindShift Studios captured a Guests experience when on a work trip to Gurugram, and how Taj City Centre Gurugram made it smooth from the minute they checked in to the modern city, Gurugram, that offered a plethora of activities to have some fun. The video was well received, garnering 530K views, with a total of 2.03 Million impressions. The campaign, #CheckIntoTajCityCentre received an outreach of 990K. The social media campaign by MindShift Interactive leveraged innovative content forms to highlight the various amenities offered by the Hotel, with heavy engagement in the form of comments and shares seems towards the usage of Live Photos technology, primarily targeting mobile-first users, asking them to Hold on to the image to see experiences come alive. Cinemagraphs, micro videos and InsaStories drove further engagement for the campaign, resulting in buzz, awareness and queries that were linked back to the website.

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Universal Music Group India wished to leverage the Despacito Movement in India and did so by roping in Shiamak Davar to lead the India Despacito Movement. Our social media campaign, along with digital advertising made the campaign go viral, reaching out to celebrities, influencers and communities across facebook and instagram. To add on, PR mileage gave the Movement further outreach and became the talk of the town.

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Sula Vineyards hosted its 10th Edition of SulaFest at Nashik, and MindShift Interactive created a digital marketing outreach based on the findings of our last 5 years of managing the Festival. With engaging content, throwbacks, artist bytes and previews to what was coming up, ticket sales were aplenty. MindShift Studios covered the event live with innovative usage of photography and micro videos, making the fest goers generate more user-generated content and the one's missing it crave it even more and make it for the next 2 days of the event.

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#TajInAmritsar was launched through digital, creating a benchmark for other hotels to gauge the success of digital marketing in driving awareness and footfalls. The digital strategy for the launch of Taj in Amritsar had MindShift Interactive conceptualise towards building a connect between the hotel and city. MindShift Interactive took the lead on the digital marketing strategy while MindShift Studios leveraged their expertise in creating personalised visual content, through photographs and a launch video. We started our social journey by introducing #TajInAmritsar and showcasing city centric elements on social media. The Launch Video communicated the connect between the city and the hotel, while the photographs captured the people, heritage and never-seen-before elements of the city. A media plan amplified our content as well as the various Sales Offer created to drive more traction. The Overall Campaign Outreach was 1.4 Million, while the video garnered about +200,000 views. Instagram was the most powerful platform in terms of outreach and growth, while Facebook drove the maximum Offers, Enquiries and Reservations. Facebook also had an extremely high organic growth on Fan increment during the first week of the launch. Our Posts received an average organic Reach of 3000, with average Engagements between 75-100 interactions per post. We have received 179 Reviews in less than 45 Days of the opening, with positive and neutral sentiments being the highest.

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When you think of visual marketing, what comes to your mind? More than likely, it’s the lively, dazzling images that stand out in your social feeds. They’re the ones that confine attention and compel action. Visual marketing is a powerful way to connect and interact with your audience, and it's becoming an extremely important way for brands to stand out from the clutter. It’s proven that images are a powerful way to build your brand, but you’ve got to know the secrets of visual branding to make use of social media as a resource. But more importantly, learn how (and why) your audience interacts with it. MindShift Studios, our personalised visual content production house, has put together 5 steps to visually brand your business on social media and we do hope it helps you. The age to create bespoke content for your brand is NOW!

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Instagram recently crossed the 400th million monthly active users milestone. To create lasting engagement, you need to excite them with intriguing content and eye catching images that captivates with your audience. As Instagram rolls out its new algorithm over the coming weeks, it becomes absolutely necessary to create high quality content in order to stand out from the crowd. As we all know, the app’s filters and editing tools are growing bigger and getting stunningly better with over 40 tools currently yet when it comes to features and extra functionality, they aren’t as good as the ones that come with third-party apps. All brands whether B2B or B2C, all use this platform to connect and build an image that attracts prospective clients and engages with current clientele. Photographers, Bloggers, and popular foodies support their content on Instagram with the help of apps such as Layout, Hyperlapse, Boomerang etc. Thus taking their engagement to the next level, and increasing their followers considerably. Instagram’s own filters go a long way towards creating images with finesse and making them look far richer than they might in reality whilst constantly working on updates to provide fresh options. To help your posts stand out, we’ve picked our 6 favorite apps that can take your Instagram account to the next level. Most of them are very user friendly, free and available on both iOS and Android platforms.

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JW Marriott Mumbai Sahar partnered with MindShift Interactive in order to discover the lost flavors from the Konkan coast through #JWSaharGoesKonkan. The aim of the campaign was to discover the lost flavors and delicacies from the Konkan coast. A digital story was created with a trip to the Konkan coasts with Chefs, bloggers and the MindShift team, exploring new experiences. With live engagements across Twitter, Instagram and Facebook capturing the unique regional flavors of Kokanastha Brahmin cuisine and building excitement through all, we explored videos, boomerang's and interesting influencer-curated content, through #JWSaharGoesKonkan. The end result was evident with bloggers and guests alike coming to JW Cafe to experience the goodness of the cuisine.

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Marriott India partnered with MindShift Interactive in order to amplify their association with the IPL team, Rising Pune Supergiants, as Official Hospitality Partners. As a PAN India Marriott branding exercise, the campaign began with over 40 Marriott India properties - Marriott, JW Marriott, Courtyard by Marriott, Fairfield Inn by Marriott and Renaissance, creating engaging content and sharing rich media to constantly inform and excite guests and fans. At the core, the campaign drew a common ground connect between cricket and Marriott - Passion, which drove the success of the month long campaign, receiving accolades and PR outreach.

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MindShift Interactive is an Insightful Digital Outreach powerhouse that provides businesses’ with a data-centric approach towards achieving an insightful, intelligent and impactful Digital presence. MindShift Interactive combines Digital Marketing and Research to provide a better experience for the consumer and brand. It currently houses two business verticals - MindShift Digital, their Digital Marketing and Influencer Relations arm, and MindShift Metrics, a Digital Research & Reputation Management agency. Here is the link to some of our Case Studies.

MindShift Interactive Case Studies

MindShift Metrics, the Research arm of MindShift Interactive, interviewed and analyzed audiences to gain Insights into the Digital Habits of a Fine Dining Customer. This report would be beneficial for anyone in the Hospitality industry hoping to understand their customers and gain a better positioning in the market. A majority of Restaurants are using digital to communicate and engage with their customers, but how many are actually reaping the benefits of digital to the fullest? How many are able to gain insights into customer wants and emotions? We take you on a journey of the digital customer and their experience within Fine Dining to enable you to gain insights onto them and build up your establishment to cater to the ever-growing competition and the need for digital integration within your business. This Report has now been made available for free after a "For Sale" Partnership with Social Samosa for 12 months.

Digital Habits of a Fine Dining Customer by MindShift Metrics

MindShift Interactive shares inputs on the digital marketing trends of 2016. During the past couple of weeks, agencies and brands have been putting together their plans for 2016, announcing distinctive ways in which they intend on making the upcoming year bigger. Read about the Digital Trends we think will dominate in 2016 and create a MindShift. If you'd like to add some more, do feel free to share it in the Comments below.

Digital Marketing Trends of 2016

MindShift Interactive shares inputs on how to be a Social Media Savvy CEO. It's not a top secret that companies today are becoming increasingly worried about a huge and appealing presence on social media. While they may be hiring digital experts to help promote those objectives, very few CEOs are attempting towards being active on social media themselves, which will be the real value a Social CEO serves. According to business intelligence and data visualization company Domo, just 30 % of Fortune 500 CEOs have a presence on social channels. Further, they stated that this small percentage isn't truly involving with their audience on social media; they're simply broadcasting uncongenial and general messages to promote their company's products and services. Read about the Qualities you need to adopt to be a Social CEO that people look up to. If you'd like to add some more, do feel free to share in the Comments below.

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As a pioneer within the radio taxi service in India, Meru Cabs once again launched Carpool by Meru, an initiative to make people travel together and give back to others around them. The Digital Marketing campaign, #DilKaDarwazaKholo, revolved around the sentiment of giving back to people by offering them a ride whilst also enjoying the company of others. Digital marketing solutions right from social media campaigns to emailers, SMS pushes and banner ads created an outreach providing Meru Cabs with 3x the amount of downloads for its app, whilst successfully creating a MindShift amongst the Indian audiences towards sharing a car versus riding alone.

Carpool by Meru Digital Marketing Campaign

Everything LIVE is the way the youth is moving. With attention spans lowering and content consumption overflowing, everyone wants to consume at even faster rates. Applications like SnapChat brought about the phenomenon of exchanging images and emotions spontaneously and applications like Meerkat and Periscope promise to take it to the next level with showcasing the true picture every single second, providing a more honest, real and engaging interaction with people who wish to consume the content. Brands in India must start realizing the potential and incorporating these platforms within their strategy to ensure they're at the top of their game, always. Here's an overview by the MindShift Interactive Digital team on the ongoing debate on whether Meerkat is better or Periscope is. We'd love to hear your verdict in the comment box below.

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