This document outlines a presentation on using social media tools and technologies. It discusses the social bookmarking site Delicious, the video sharing site YouTube, the social networking site Facebook, and the microblogging site Twitter. For each site, it provides an overview and describes key features and functions for sharing content, connecting with others, and participating in discussions. It also covers privacy and security considerations for social media use.

1. Digital Living ExperienceSocial Media & You mala.sarat.chandra@gmail.com @malachandra http://www/linkedin.com/in/malachandra Session 4 University of Washington OSHER Summer 2010 Wednesday, July 14, 2010 1 mala.sarat.chandra@gmail.com

2. Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 2 About me @MalaChandra http://www.linkedin.com/in/malachandra

3. Overview of Sessions Session 1 Session 2 Session 3 Session 4 Motivations for using the web Social Media Definition and Usage Trends How Social Media is driving change Using Social Media Tools and Technologies Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 3

4. Overview of Sessions Session 1 Motivations for using the web Information seeking, Entertainment, Communication, Content sharing, Shopping http://www.slideshare.net/Milady123/digital-living-experience-session-1 Session 2 Social Media Definition and Usage Trends http://www.slideshare.net/Milady123/digital-living-experience-session-2-v1 Session 3 How Social Media is driving change http://www.slideshare.net/Milady123/digital-living-experience-session-3 Session 4 Using Social Media Tools and Technologies Delicious, YouTube, Facebook, Twitter, WordPress, Security & Privacy Issues Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 4

5. Social Bookmarking Organize, access, share online bookmarks from any internet connection Follow online bookmarks of others Rate links, driving resources to the top Top social bookmarking sites Digghttp://www.digg.com Delicious http://delicious.com Furl http://www.furl.net Reddithttp://www/reddit.com StumbleUponhttp://www.stumbleupon.com Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 5

6. Top Social Bookmarking sites Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 6

7. Delicious Founded in 2003 by Joshua Schachter, acquired by Yahoo! in 2005 Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 7

8. Delicious Icons and Sidebars Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 8 3 2 1

9. Searching and Browsing Bookmarks Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 9

10. Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 10 http://delicious.com/popular/socialmedia

11. Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 11 http://delicious.com/search?p=socialmedia%2Bdelicious&chk=&context=popular%7C%7Csocialmedia&fr=del_icio_us&lc=

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15. YouTube Founded by 3 ex-PayPal employees Chad Hurley, Steve Chen, Jawed Karim First video uploaded in 2005 by Karimwww.youtube.com/watch?v=jNQXAC9IVRw Acquired by Google in 2006 for $1.6B Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 15

16. YouTube Search Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 16

17. Related Videos Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 17

18. Recommended videos Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 18

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20. YouTube Channels User’s Home Page on YouTube http://www.youtube.com/user/yourusername Contains User’s Profile Information Benefits of Registering Ability to leave comments and rate videos Subscribe to channels Upload videos Pick your Username with care It cannot be changed later Customize your Channel Use Tags to make your channel findable Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 20

21. Personalize your Account Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 21 Be careful about disclosing personal information Do create a nickname for your user name Do Not disclose your address, phone number, other identity info

23. Subscribe to other Channels Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 23

24. Broadcast Yourself ™ Upload link appears at the top of every page Add descriptive information while video is uploading Description, licensing, related URLs, Tags, Sharing, Comments When Upload completes, Processing will begin Convert Video to .flv format Extract Thumbnails Assign unique URL Video is now Live! Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 24

25. Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 25

26. Creator’s Corner Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 26 http://www.youtube.com/t/creators_corner

27. Playlists Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 27

28. Like, Share, Save, Flag Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 28

29. Flagging Notify YouTube of offending videos by Flagging All flagged videos will be reviewed by a YouTube employee Offending videos will be removed, Channel suspended Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 29

30. Reusing, Remixing commercial content Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 30 http://simple.wikipedia.org/wiki/Copyright http://en.wikipedia.org/wiki/Creative_Commons_licenses

31. Helpful Resources re: copyright protected &/or CC licensed content www.centerforsocialmedia.org/rock/backgrounddocs/bestpractices.pdf http://en.wikipedia.org/wiki/Fair_use http://en.wikipedia.org/wiki/Dmca http://en.wikipedia.org/wiki/Public_Domain#Expiration http://creativecommons.org/video http://ccmixter.org/ http://www.archive.org/ http://www.c-span.org/about/copyright.asp Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 31

32. Facebook: Sign Up or Login Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 32 http://www.facebook.com/

33. Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 33 http://www.facebook.com/help/contact.php?show_form=add_work#!/help/

34. Getting Started on Facebook Set up your Friends list Import from your address book (s) Webmail contacts e.g., Yahoo, Hotmail, Gmail Email contacts e.g., Outlook, Exchange, Lotus Instant Messaging Buddy Lists e.g., AIM Search for people by name and add them Sort people into different groups, e.g., Family, Extended Family, Close Friends, Co-workers, Business Associates, Clients, People who live in Seattle Create your personal Profile Choose a picture or photograph you of yourself to use Decide how much information you wish to share and with whom Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 34

35. Set up your Friends network Friends are central to Facebook networking Keep in mind “Friending” vs “Friendship” “Friending” is the act of accepting or confirming a “Friend” request from someone Friends List can be large since it comprises anyone who is confirmed as a “friend” By default, all friends are equal – they see and share everything Recommendation: Sort everyone in the Friend List into “Groups”. Use Privacy Settings to limit who can see what Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 35

36. Finding Friends Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 36

37. Removing Friends or “UnFriending” Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 37

38. Photos Application Manage Photos and Pictures Upload pictures/photos to create Albums Change the Profile Picture Tag photos in your albums or others’ Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 38

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40. Facebook Connect Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 40

41. Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 41 http://www.ovrdrv.com/chiclets/pdf/Chiclets.pdf

42. Join a Network Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 42

43. Sending Messages Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 43 A Facebook User can send messages to anyone But can only receive messages from other Facebook Users

44. Writing on Walls A place for Friends to share: photos, videos, comments, breaking news, other interesting information User can control their Walls Remove offending posts from others Who can post to it Who sees it Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 44

45. Automatic Updates News Feeds Automatic activity updates from Friends Top News: Posts Facebook think most interesting to the User Recent News: Posts as they happen Customize your News Feed Mini-Feeds What’s on your Mind? Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 45

46. Notifications Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 46

47. Links Subscribe to Friends’ posts All Friends Selected Friends Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 47

48. Notes Create Notes from scratch or upload an existing Blog entry Tag notes with Friends’ Names Upload photos or videos Update Privacy Settings Preview and Publish View Friends’ Notes Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 48

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50. Groups Facebook users (5000 max) interested in a particular topic or special interest Upload and Share information, images, links, videos Organizer decides whether membership is open or needs approval Can meet online or in person Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 50

51. Fan Pages Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 51

52. Events Facebook users meeting face to face Open Events Anyone can read about and add him/herself to the guest list RSVP link indicates it is open Closed Events Anyone can read about but needs to request an invitation; administrator approves/denies request No RSVP link indicates it is closed Secret Events Email or Notifications to invitees; not visible to anyone else Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 52

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54. Find Events Search by name or keyword Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 54

55. Shopping on Facebook Marketplace application Post and respond to Want Ads By Location Created by Facebook in partnership with Oodle No Fee to use the service No warranties from Facebook or Oodle 30-day Ads from the User’s Social Network Ads cannot be deleted Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 55

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57. Business on Facebook Corporate Fan Pages Community Building Brand Management Customer Engagement Recruiting Product and strategy updates Upcoming events and promos Internal Fan Page Workgroup collaboration Information Sharing Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 57

58. Privacy and Securityhttp://www.sophos.com/security/topic/facebook.html Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 58

59. Facebook Platform Privacy Facebook users can add gadgets and 3rd party applications to their profiles This poses a serious privacy risk Applications can see everything the user can see, including other users in his/her extended network Owner of the Applications can use the information for any purpose, including identity theft Facebook cannot prevent illegal use by Applications Facebook has announced plans To fix this problem in 12 months July 14, 2010 mala.sarat.chandra@gmail.com 59 Adrienne Felt and Dave Evans: Privacy Protection for Social Networking APIs Canada Prompts Facebook Policy Overhaul

60. Without Signing in Search for Topics and Read Trending Topics Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 60

61. Login or Sign Up Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 61 http://www.twitter.com

62. Create your Profile Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 62

63. Find Tweeters, Follow Them All Tweets are public Follow or opt-in to receive Tweets Follow does not have to be mutual Follow does not require verification Email notification when someone starts to Follow Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 63

64. Find interesting people to follow Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 64

65. Tips for Followers What are your goals as a “follower” Keep up with News Find Entertainment Participate in Conversations Collect Followers Engage in Self promotion Find opportunities to Make money Actively engage, get known Tweet regularly on engaging topics Retweet to share interesting Tweets (RT@<Username>) “Shout out” to provide feedback (@<Username>) Use tools to manage your Twitter stream TweetDeck Seesmic Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 65

66. Tracking Trending Topics Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 66 Top 10 Keywords currently tweeted Current events such as #voteNoOn1, #IranElections Hashtag keywords people create e.g., #God, #truth Twitter wide conversation topics such as Google Wave, Halloween, Maine Keywords can be up to 16 characters Many tools available for tracking http://mashable.com/2009/04/04/twitter-trends/

67. Twitter Trending Statistics July 14, 2010 mala.sarat.chandra@gmail.com 67

68. Tools to track Twitter Trends July 14, 2010 mala.sarat.chandra@gmail.com 68 http://twitterfall.com

69. Brands on Twitter Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 69

70. Business people on Twitter Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 70

71. Begin Tweeting Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 71 Tweets are restricted to 140 characters, punctuation and spaces included Use URL shorteners to conserve space

72. Conserve space User URL shortening services such as Bit.ly or Is.gd Other tricks Avoid punctuation Use + or & instead of “and” Use numbers don’t spell them out Get help from this website http://www.140it.com Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 72

73. Twitter Conventions @user is used to direct tweets to particular users e.g., @MalaChandra or obliquely refer to another person e.g., I saw @Oprah’s show today #hashtag is used to indicate particular topics e.g., #hashedu or #wc2010 URL “shorteners” e.g., http://bit.ly are used to insert external links into tweets RT @user is commonly used to retweet (i.e., forward) a tweet and attribute the original author Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 73

74. Join conversations Find Topics being tweeted by searching on #<hashtag> http://search.twitter.com http://www.hashtags.org http://www.whatthetrend.com Tweet or Retweet using #<hashtag> Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 74

75. Find the most popular news stories Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 75 http://www.twitturly.com http://www.tweetmeme.com

76. Favorites Bookmark a tweet for reading later Has an interesting link Is funny or insightful Plan to use in a future blog Contains a testimonial May want to retweet later Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 76

77. Sharing Videos Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 77

78. Tracking Retweets Web sites that help track retweets Tweetmeme.com Retweetradar.com Retweetist.com Desktop Applications Seesmic Tweetdeck Mobile applications Tweetie for the iPhone Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 78

79. Twitter Jargon Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 79

80. Connections Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 80

81. Blogging Resources Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 81 http://www.bloggertalk.net/

82. Blog hosting sites and platforms Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 82 http://mashable.com/2007/08/06/free-blog-hosts/

83. Wordpress.com vs Wordpress.org Wordpress.com It’s free and much easier to setup Everything is taken care of: setup, upgrades, spam, backups, security, etc Your blog is on hundreds of servers, so it’s highly unlikely it will go down due to traffic Your posts are backed up automatically You get extra traffic from blogs of the day and tags You can find like-minded bloggers using tag and friend surfer Your login is secure (SSL) so no one can get into your account if you use wifi Wordpress.org Ability to upload themes Ability to upload plugins Great community Complete control to change code if you’re technically minded For more details: http://en.support.wordpress.com/com-vs-org/ Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 83

84. Wordpress Sample blog http://newsful.wordpress.com/ Wednesday, July 14, 2010 mala.sarat.chandra@gmail.com 84

85. Privacy Trust Model July 14, 2010 mala.sarat.chandra@gmail.com 85 Dwyer, et al, Trust and Privacy: A Comparison of Facebook and Myspace, 2007 Internet Privacy Concern Information Sharing Trust in Social Networking Site Development of New Relationships Trust in other Members of the SNS

86. Privacy and Security Issues in SNS Security issues occur when a hacker gains unauthorized access to the site’s by exploiting coding vulnerabilities Privacy issues occur through unwarranted access to private information Privacy and Security issues are often intertwined in Social Networking Sites Individual vulnerability depends on the size of their network, level of activity and the type/amount of information they share July 14, 2010 mala.sarat.chandra@gmail.com 86

88. Common techniques

89. Spam to promote phishing sites claiming some violation of SNS terms of agreement needing to be corrected

90. Spam messages from seemingly legitimate “friends” suggesting video or application to download

91. Seemingly legitimate applications advertised on SNS, with malicious code or anti-virus software

92. Malicious software that gets access to profile information to send spam to friends network, instructing them to download the new app or video July 14, 2010 mala.sarat.chandra@gmail.com 87

93. Sobering Statistics 64% of SNS users infrequently or never change their passwords 57% never adjust their privacy settings 21% accept friends requests from people they do not recognize 64% click on links from other members or friends 26% share files on SNS As a result Almost 20% have experienced identity theft 47% have been victims of malware 55% have seen phishing attacks July 14, 2010 mala.sarat.chandra@gmail.com 88 SC Magazine, August 26, 2009

94. Protect against Spam and Phishing Adjust SNS privacy settings Be Selective in who you accept as “Friend” Create groups of Friends to control and limit access to your profile e.g., Family, Friends, Co-Workers, People in Seattle Disable options and enable them one by one depending on what you are sharing and with whom Be careful what you click on Carefully read the SNS Privacy Policy before agreeing to it and determine your use of it accordingly July 14, 2010 mala.sarat.chandra@gmail.com 89

95. Examples:Security and Privacy Breaches on SNS Beware Hijacked Social Networking Accounts, FBI Warns Information Week Article, Oct 2, 2009 Facebook Blog Transcript of the Spam Hacked Facebook Applications reach out to exploit sites in Russia Roger Thompson's Blog July 14, 2010 mala.sarat.chandra@gmail.com 90

97. Ferrarifone

98. Mashpro

99. Mynameis

100. Pass-it-on

101. Fillinthe

102. Acquariumlifehttp://thompson.blog.avg.com/