10. Managing the Development Process Idea Generation: Is the idea worth considering? Idea Screening: Is the product idea compatible with company objectives, strategies, and resources? Concept Development and Testing: Can we find a good concept consumers say they would try? DROP
11.
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13.
14. Managing the Development Process Yes Yes Yes Yes No No No No Idea Generation: Is the idea worth considering? Idea Screening: Is the product idea compatible with company objectives, strategies, and resources? Concept Development and Testing: Can we find a good concept consumers say they would try? DROP Marketing Strategy Development: Can we find a cost-effective, addordable marketing strategy?
15. Managing the Development Process Yes Yes Yes Yes No No No No Idea Generation: Is the idea worth considering? Idea Screening: Is the product idea compatible with company objectives, strategies, and resources? Concept Development and Testing: Can we find a good concept consumers say they would try? DROP Marketing Strategy Development: Can we find a cost-effective, addordable marketing strategy?
16. Managing the Development Process Yes No Business analysis: Will this product meet our profit goal? Product development: Have we got a technically and commercially sound product? DROP
17.
18. Managing the Development Process Yes Yes No No Business analysis: Will this product meet our profit goal? Product development: Have we got a technically and commercially sound product? Market Testing Have product sales met expectations? DROP
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21. Managing the Development Process Business analysis: Will this product meet our profit goal? Product development: Have we got a technically and commercially sound product? Market Testing Have product sales met expectations? DROP Commercialization: Are product sales meeting expectations? Send the idea back for product development Modify the product or marketing program
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