This document is a slideshow presentation by Mike Townson about introverts and extroverts in user experience design. It discusses the characteristics and extremes of introversion and extroversion, provides examples of famous introverts and extroverts, examines how personality types fit into the history and practice of UX design, and offers suggestions for creating work environments and conducting research that are inclusive of different personalities. The overall goal is to understand users from different perspectives in order to create better design solutions.
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Introverts and Extroverts: Extreme UX Personalities
1. Introverts & Extroverts
Extreme UX Personalities
by Mike Townson
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
2. Mike Townson
UX Designer
I work at projekt202 and focus on
user research and software design.
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
4. What are Introverts & Extroverts?
What are the extremes?
Why you should care.
History of UX and how I&E’s fit
Work Environments
Leadership Styles
Communicating
Networking
Procrastinators and Perfectionists
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
5. I had a serious problem...
I used to be an EXTREME extrovert.
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
6. Typical (college) Extrovert Day
7:00AM
8:30AM
10:00AM
5:00PM
7:30PM
9:00PM
10:30PM
12:00AM
1:30AM
Wakeup & get to school on time
Class
Go to work
Guitar Lessons
Help a buddy with studies
Party #1
Party #2
Party #3
Party #4
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
7. 1 Year, 100 Books
1 Day, 100 People
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
11. What’s an extrovert?
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
12. http://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/extraversion-or-introversion.asp
Extroverts according to Myers-Briggs
“I like getting my energy from active
involvement in events and having a lot of
different activities. I’m excited when I’m
around people and I like to energize
other people. I like moving into action and
making things happen. I generally feel at
home in the world.”
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
27. Ambiverts
“An ambivert is moderately comfortable
with groups and social interaction, but
also relishes time alone, away from a
crowd.”
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
29. What can make you extreme?
(or possibly unhealthy...)
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
30. Reminder: I am not a doctor.
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
31. The inability to...
Introvert
Decide when something
is finished, or done
enough.
Extrovert
Not focusing on a task at
hand, never getting
started.
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
32. The inability to...
Introvert
Talk to anyone.
Extrovert
Shut up.
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
33. The inability to...
Introvert
Work well with others.
Extrovert
Work well with others.
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
34. Personality Disorders
http://serendip.brynmawr.edu/biology/b103/f03/web1/nkrimgold.html
Impulsivity which has been linked to
extroversion can in its extreme case cause:
Attention deficit/
hyperactivity disorder
Pathological Gambling
Intermittent Explosive
Disorder
Kleptomania
Pyromania
Trichotillomania
Self-mutilation
Sexual impulsivity
Borderline Personality
Disorder
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
35. Personality Disorders
https://www.ima.org.il/FilesUpload/IMAJ/0/46/23023.pdf
Cases of disorders stemming from extreme
introversion could be:
Social Anxiety
Major Affective
Disorder
Somatoform Disorder
Eating Disorders
Avoidant
Dependent
Obsessive-Compulsive
Schizoid
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
37. Drug Use
•Drugs like cocaine, alcohol, or
prozac, all affect an individual's
degree of extroversion.
Natalya Krimgold, Extroversion, Introversion, and the Brain, http://
serendip.brynmawr.edu/biology/b103/f03/web1/nkrimgold.html
•This can artificially correct an
ineffective dopamine system and
make someone feel more sociable
or motivated to pursue a goal.
Susan S. Lang, Dopamine linked to a personality trait and happiness,
http://www.news.cornell.edu/stories/1996/10/dopamine-linked-personality-
trait-and-happiness
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
38. YOU’RE IN
GOOD
COMPANY
miketownson.com •• @miketownson •• Slideshare.com/miketownson SAeppritl e2m4b, 2e0r 154, 2014
39. User Experience
History
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
40. Where did UX come from?
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
41. IT
DOESN’T
WORK
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
42. IT
DOESN’T
WORK
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
43. UX DOES
WORK!
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
44. Personal theory...
Marketing = Extroverts?
Development/Research = Introverts?
(ok, not always)
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
46. Why is all this important?
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
47. USER
This is the core of who we design for
and the people we work/live with.
Most Introverts naturally understand this...
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
48. How do we focus on these personality types then?
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
49. Discover
Analyze Existing
User Observations
Ideate Design & Build
UX Strategy Ideation &
User Validation
Detailed Design
& Development
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
System
Testing
User
Testing
Design Specs &
UX Pattern Library
50. Let’s do some user research!
•Personality types are important to
take into account.
•Where are they?
•Who are they?
•What is the emotional value?
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
51. Designing for someone you are not
•As an extrovert, it’s hard to design
for an introvert.
•Data is a sanity check.
•Be empathetic to the user.
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
52. Contextual Inquiries can help
•Don’t just ask what a user wants.
•What they tell you might not be true.
•Observe them in their natural habitat.
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
53. If Henry Ford had asked
customers what they wanted,
they’d said “A faster horse”.
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
54. If Henry Ford had asked
customers what they wanted,
they’d said “A faster horse”.
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
55. The Creative
Work Environment
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
60. My office took a survey...
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
61. Work Area Preference
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Open work area where I can see
& hear my co-workers.
Excluded offices where I have
four walls and a door around me.
Semi-open work area where I am in a
cubical but can still hear my co-workers.
36.84%
15.79%
47.3%
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
62. Office Distractions
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Loud conversations
People walking around or behind me
Co-workers taking phone calls or virtual
meetings at their desks
73.68%
47.37%
52.63%
18.42%
44.74%
18.42%
Co-workers gathering around someone's
desk to look at something
Nerf darts flying over my head
The smell of food from the kitchen or
someone's desk
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
63. Mental Distractions
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Meeting Invites
Mass Emails
Instant Messages
31.58%
68.42%
31.58%
52.63%
50%
Software Update Notifications
Facebook, Twitter, or other Social
Networks
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
64. How can we have a more friendly work
environment for all personality types?
•Quiet time blocks
•Check with someone over IM/email
before coming over to talk with
them.
•Huddle rooms for quick
conversations
•Phone “booths” for conference calls
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
65. Quiet Time Blocks
Allows heads-down work to be done
from 8am-lunch time:
•No large gathering in main room
•No NERF gun shooting
•No victory yells
•No distractions from getting some
serious shit done.
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
66. Check in over IM
•Tapping someone’s shoulder can
break an important thought.
•IM’s can be ignored if something is
more important.
•Not online? Don’t bother me.
Pro tip: Obviously if
there is a fire you
should let me
know...
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
67. Communication Preferences
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Email
In Person
Over the Phone
39.47%
55.26%
2.63%
2.63%
Video Conferencing
Someone was trolling me...
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
68. Huddle Rooms
•Get in a room to talk
•Don’t hover a desk
•No one likes a hovering art director
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
69. Don’t be them: HoveringArtDirectors.tumblr.com
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
70. Office phone calls
•Phone call at your desk? Might as
well be an elevator.
•It’s distracting.
...go ahead, make my day.
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
71. Managing both
Introverts & Extroverts
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
72. Extroverts be like...
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
73. Introverts be like...
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
74. miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
“Hey! Over here!!”
Managing mixed teams
•Extroverts can overpower a
room.
•Not everyone will want to speak
at that time, especially an
introvert.
•Make some time to circle back
with the ones that didn’t give
input at the time.
75. Having mixed management
•Take advice from all angles.
•Use it to your advantage.
•Just because they are not the
same as your personality, they
can have some insight.
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
76. Correct Brainstorming Sessions
•Defer judgement
•Reach for quantity
•Give everyone a heads up.
•Have a moderator
•Lots of breaks!
I wrote on this
so I don’t have
to speak out loud.
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
77. Brainstorming
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
I feel like my voice is heard and
that I am usually given enough
time to think of an idea that is
worth presenting.
I feel like my voice is heard but I wish
I was given time before to come up
with ideas.
I don't feel like my voice is always heard,
but I am usually given enough time to
think of an idea that is worth presenting.
50%
42.11%
2.63%
2.63% 2.63%
I don't feel like my voice is heard and I
wish I was given time before to come up
with ideas.
I have never done a brainstorm
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
78. NOT
EVERYONE
ANYONE
IS DATA
miketownson.com • •• @miketownson • •• Slideshare.com/miketownson September SAeppritl e2m4b, 2e0r 154, 5, 2014
79. Networking
...not just for extroverts
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
80. Extroverts are naturals
•Small talk
•Swapping stories
•Talking about yourself
•Talking about ANYTHING
•Keeping up with your contacts
•Remembering names & aspirations
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
81. Extroverts are naturals
•Small talk
•Swapping stories
•Talking about yourself
•Talking about ANYTHING
•Keeping up with your contacts
•Remembering names & aspirations
miketownson.com • •• @miketownson • •• Slideshare.com/miketownson September SAeppritl e2m4b, 2e0r 154, 5, 2014
82. How can an introvert network?
•Use tools that make it easy
•Get help from more extroverted friends
•Practice makes perfect
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
83. Tools
•LinkedIn - duh
•Twitter
•Any way you can continue talking
I have an extremely well connected friend
@nathansmith who has many times helped
connect me to someone.
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
84. Extroverted Friends
I naturally want to “hook people up” with
someone I think they will like.
So ask the friends who like to put
themselves out there for help. They
won’t mind.
Kinda like how I want everyone to listen to the band
“The Shouting Matches”
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
85. LISTEN
TO THEM
Spotify Link: spoti.fi/1dysMdX
miketownson.com • •• @miketownson • •• Slideshare.com/miketownson September SAeppritl e2m4b, 2e0r 154, 5, 2014
86. Practice makes perfect
Like leveling up your WOW character,
talking to people takes practice.
Things to work on (for everyone):
•Remembering names
•What they do
•Basic topic of conversation
•Follow up later (Twitter or LinkedIn)
Sounds silly, but remembering these go really far.
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
87. It’s not easy...
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
http://theoatmeal.com/pl/brain/name
88. Start to Finish
Procrastination and Perfectionism
miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
89. “Only put off until tomorrow what you are willing to die
having left undone”
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
Pablo Picasso
Spanish Painter & Sculptor
90. Who procrastinates?
Chronic procrastination affects 25% of
adults.
According to the book “Procrastination: Why You Do It, What to Do about It
Now” by Jane B. Burka, Lenora M. Yuen
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
95. Again...I am not a doctor.
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
96. What psychologist say:
http://www.psychologytoday.com/articles/200308/procrastination-ten-things-know
•It's not trivial. It represents a profound
problem of self-regulation.
•Procrastinators are made not born.
•Having a harsh, controlling father keeps
children from developing the ability to
regulate themselves.
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
97. What psychologist say:
http://www.psychologytoday.com/articles/200308/procrastination-ten-things-know
•Procrastinators drink more than they
intend to—a manifestation of generalized
problems in self-regulation.
•Procrastinators lie to themselves.
•Procrastinators actively look for
distractions, particularly ones that don't
take a lot of commitment on their part.
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
98. How to beat it
http://www.psychologytoday.com/articles/200308/procrastination-ten-things-know
•Find inspiration in a part of the task from
an outside source.
•Have others hold you accountable.
•Set a schedule and organize your time.
•Limit your distractions.
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
99. Mental Distractions
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Meeting Invites
Mass Emails
Instant Messages
31.58%
68.42%
31.58%
52.63%
50%
Software Update Notifications
Facebook, Twitter, or other Social
Networks
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
100. “Have no fear of perfection - you'll never reach it.”
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
Salvador Dalí
Spanish Painter
103. What psychologist say:
•Perfecting can become the joy of the
work instead of the thought of finishing it
and moving on.
•An affliction of the gifted
•Rooted in the fears of not being able to
live up to others expectations.
•Introverts are half the population at large
and well over half the gifted population.
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
105. I like to beat the ship out of it.
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
106. What are Introverts & Extroverts?
What are the extremes?
Why you should care.
History of UX and how I&E’s fit
Work Environments
Leadership Styles
Communicating
Networking
Procrastinators and Perfectionists
That was a lot of stuff...
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
107. “In a gentle way, you can shake the world.”
- Mahatma Gandhi
miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
108. Questions?
Extroverts:
Yell them out really
loud while waving
your hands in the air.
Introverts:
Tweet or email me :)