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Introverts and Extroverts: Extreme UX Personalities

Extroverts are outgoing and Introverts are shy, right? Not exactly! Current research dispels this myth. By understanding the character traits of these personality types, you can improve your relationships and a vast range of experiences.

Mike Townson will help answer the questions: What is an introvert? and extrovert? How can you use this information at work? What it means to the UX community? How does it impact design empathy? What does it mean to managers and workers?

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Introverts and Extroverts: Extreme UX Personalities

  1. Introverts & Extroverts Extreme UX Personalities by Mike Townson miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  2. Mike Townson UX Designer I work at projekt202 and focus on user research and software design. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  3. AUSTIN DALLAS SEATTLE miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  4. What are Introverts & Extroverts? What are the extremes? Why you should care. History of UX and how I&E’s fit Work Environments Leadership Styles Communicating Networking Procrastinators and Perfectionists miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  5. I had a serious problem... I used to be an EXTREME extrovert. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  6. Typical (college) Extrovert Day 7:00AM 8:30AM 10:00AM 5:00PM 7:30PM 9:00PM 10:30PM 12:00AM 1:30AM Wakeup & get to school on time Class Go to work Guitar Lessons Help a buddy with studies Party #1 Party #2 Party #3 Party #4 miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  7. 1 Year, 100 Books 1 Day, 100 People miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  8. 1year100books.com miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  9. miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  10. Introverts Extroverts miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  11. What’s an extrovert? miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  12. http://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/extraversion-or-introversion.asp Extroverts according to Myers-Briggs “I like getting my energy from active involvement in events and having a lot of different activities. I’m excited when I’m around people and I like to energize other people. I like moving into action and making things happen. I generally feel at home in the world.” miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  13. FERRIS BUELLER miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  14. STEVE JOBS miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  15. WINSTON CHURCHILL miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  16. JACK DONAGHY miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  17. BIG BIRD miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  18. What’s an introvert? miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  19. http://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/extraversion-or-introversion.asp Introverts according to Myers-Briggs “I like getting my energy from dealing with the ideas, pictures, memories, and reactions that are inside my head, in my inner world. I often prefer doing things alone or with one or two people I feel comfortable with.” miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  20. CAMERON FRYE miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  21. BILL GATES miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  22. HILARY CLINTON miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  23. LIZ LEMON miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  24. BURT miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  25. Can you be a little of both? miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  26. YUP miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  27. Ambiverts “An ambivert is moderately comfortable with groups and social interaction, but also relishes time alone, away from a crowd.” miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  28. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014 bit.ly/1hVmWth
  29. What can make you extreme? (or possibly unhealthy...) miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  30. Reminder: I am not a doctor. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  31. The inability to... Introvert Decide when something is finished, or done enough. Extrovert Not focusing on a task at hand, never getting started. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  32. The inability to... Introvert Talk to anyone. Extrovert Shut up. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  33. The inability to... Introvert Work well with others. Extrovert Work well with others. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  34. Personality Disorders http://serendip.brynmawr.edu/biology/b103/f03/web1/nkrimgold.html Impulsivity which has been linked to extroversion can in its extreme case cause: Attention deficit/ hyperactivity disorder Pathological Gambling Intermittent Explosive Disorder Kleptomania Pyromania Trichotillomania Self-mutilation Sexual impulsivity Borderline Personality Disorder miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  35. Personality Disorders https://www.ima.org.il/FilesUpload/IMAJ/0/46/23023.pdf Cases of disorders stemming from extreme introversion could be: Social Anxiety Major Affective Disorder Somatoform Disorder Eating Disorders Avoidant Dependent Obsessive-Compulsive Schizoid miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  36. miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  37. Drug Use •Drugs like cocaine, alcohol, or prozac, all affect an individual's degree of extroversion. Natalya Krimgold, Extroversion, Introversion, and the Brain, http:// serendip.brynmawr.edu/biology/b103/f03/web1/nkrimgold.html •This can artificially correct an ineffective dopamine system and make someone feel more sociable or motivated to pursue a goal. Susan S. Lang, Dopamine linked to a personality trait and happiness, http://www.news.cornell.edu/stories/1996/10/dopamine-linked-personality- trait-and-happiness miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  38. YOU’RE IN GOOD COMPANY miketownson.com •• @miketownson •• Slideshare.com/miketownson SAeppritl e2m4b, 2e0r 154, 2014
  39. User Experience History miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  40. Where did UX come from? miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  41. IT DOESN’T WORK miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  42. IT DOESN’T WORK miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  43. UX DOES WORK! miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  44. Personal theory... Marketing = Extroverts? Development/Research = Introverts? (ok, not always) miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  45. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014 http://instagram.com/mikescarano
  46. Why is all this important? miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  47. USER This is the core of who we design for and the people we work/live with. Most Introverts naturally understand this... miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  48. How do we focus on these personality types then? miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  49. Discover Analyze Existing User Observations Ideate Design & Build UX Strategy Ideation & User Validation Detailed Design & Development miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014 System Testing User Testing Design Specs & UX Pattern Library
  50. Let’s do some user research! •Personality types are important to take into account. •Where are they? •Who are they? •What is the emotional value? miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  51. Designing for someone you are not •As an extrovert, it’s hard to design for an introvert. •Data is a sanity check. •Be empathetic to the user. miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  52. Contextual Inquiries can help •Don’t just ask what a user wants. •What they tell you might not be true. •Observe them in their natural habitat. miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  53. If Henry Ford had asked customers what they wanted, they’d said “A faster horse”. miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  54. If Henry Ford had asked customers what they wanted, they’d said “A faster horse”. miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  55. The Creative Work Environment miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  56. miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  57. miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  58. miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  59. miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  60. My office took a survey... miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  61. Work Area Preference 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Open work area where I can see & hear my co-workers. Excluded offices where I have four walls and a door around me. Semi-open work area where I am in a cubical but can still hear my co-workers. 36.84% 15.79% 47.3% miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  62. Office Distractions 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Loud conversations People walking around or behind me Co-workers taking phone calls or virtual meetings at their desks 73.68% 47.37% 52.63% 18.42% 44.74% 18.42% Co-workers gathering around someone's desk to look at something Nerf darts flying over my head The smell of food from the kitchen or someone's desk miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  63. Mental Distractions 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Meeting Invites Mass Emails Instant Messages 31.58% 68.42% 31.58% 52.63% 50% Software Update Notifications Facebook, Twitter, or other Social Networks miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  64. How can we have a more friendly work environment for all personality types? •Quiet time blocks •Check with someone over IM/email before coming over to talk with them. •Huddle rooms for quick conversations •Phone “booths” for conference calls miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  65. Quiet Time Blocks Allows heads-down work to be done from 8am-lunch time: •No large gathering in main room •No NERF gun shooting •No victory yells •No distractions from getting some serious shit done. miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  66. Check in over IM •Tapping someone’s shoulder can break an important thought. •IM’s can be ignored if something is more important. •Not online? Don’t bother me. Pro tip: Obviously if there is a fire you should let me know... miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  67. Communication Preferences 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Email In Person Over the Phone 39.47% 55.26% 2.63% 2.63% Video Conferencing Someone was trolling me... miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  68. Huddle Rooms •Get in a room to talk •Don’t hover a desk •No one likes a hovering art director miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  69. Don’t be them: HoveringArtDirectors.tumblr.com miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  70. Office phone calls •Phone call at your desk? Might as well be an elevator. •It’s distracting. ...go ahead, make my day. miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  71. Managing both Introverts & Extroverts miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  72. Extroverts be like... miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  73. Introverts be like... miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  74. miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014 “Hey! Over here!!” Managing mixed teams •Extroverts can overpower a room. •Not everyone will want to speak at that time, especially an introvert. •Make some time to circle back with the ones that didn’t give input at the time.
  75. Having mixed management •Take advice from all angles. •Use it to your advantage. •Just because they are not the same as your personality, they can have some insight. miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  76. Correct Brainstorming Sessions •Defer judgement •Reach for quantity •Give everyone a heads up. •Have a moderator •Lots of breaks! I wrote on this so I don’t have to speak out loud. miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  77. Brainstorming 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% I feel like my voice is heard and that I am usually given enough time to think of an idea that is worth presenting. I feel like my voice is heard but I wish I was given time before to come up with ideas. I don't feel like my voice is always heard, but I am usually given enough time to think of an idea that is worth presenting. 50% 42.11% 2.63% 2.63% 2.63% I don't feel like my voice is heard and I wish I was given time before to come up with ideas. I have never done a brainstorm miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  78. NOT EVERYONE ANYONE IS DATA miketownson.com • •• @miketownson • •• Slideshare.com/miketownson September SAeppritl e2m4b, 2e0r 154, 5, 2014
  79. Networking ...not just for extroverts miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  80. Extroverts are naturals •Small talk •Swapping stories •Talking about yourself •Talking about ANYTHING •Keeping up with your contacts •Remembering names & aspirations miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  81. Extroverts are naturals •Small talk •Swapping stories •Talking about yourself •Talking about ANYTHING •Keeping up with your contacts •Remembering names & aspirations miketownson.com • •• @miketownson • •• Slideshare.com/miketownson September SAeppritl e2m4b, 2e0r 154, 5, 2014
  82. How can an introvert network? •Use tools that make it easy •Get help from more extroverted friends •Practice makes perfect miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  83. Tools •LinkedIn - duh •Twitter •Any way you can continue talking I have an extremely well connected friend @nathansmith who has many times helped connect me to someone. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  84. Extroverted Friends I naturally want to “hook people up” with someone I think they will like. So ask the friends who like to put themselves out there for help. They won’t mind. Kinda like how I want everyone to listen to the band “The Shouting Matches” miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  85. LISTEN TO THEM Spotify Link: spoti.fi/1dysMdX miketownson.com • •• @miketownson • •• Slideshare.com/miketownson September SAeppritl e2m4b, 2e0r 154, 5, 2014
  86. Practice makes perfect Like leveling up your WOW character, talking to people takes practice. Things to work on (for everyone): •Remembering names •What they do •Basic topic of conversation •Follow up later (Twitter or LinkedIn) Sounds silly, but remembering these go really far. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  87. It’s not easy... miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014 http://theoatmeal.com/pl/brain/name
  88. Start to Finish Procrastination and Perfectionism miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  89. “Only put off until tomorrow what you are willing to die having left undone” miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014 Pablo Picasso Spanish Painter & Sculptor
  90. Who procrastinates? Chronic procrastination affects 25% of adults. According to the book “Procrastination: Why You Do It, What to Do about It Now” by Jane B. Burka, Lenora M. Yuen miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  91. miketownson.com •• @miketownson •• Slideshare.com/miketownson September 5, 2014
  92. Who procrastinates? http://psychology.about.com/od/the-psychology-of/a/psychology-of-procrastination.htm An estimated 25 to 75 percent of college students procrastinate on academic work. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  93. Who procrastinates? http://psychology.about.com/od/the-psychology-of/a/psychology-of-procrastination.htm One 2007 study found that 80 percent to 95 percent of college students procrastinated on a regular basis According to “The Psychology of Procrastination: Why We Keeping Putting Things Off” by Kendra Cherry miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  94. http://www.psychologytoday.com/blog/changepower/201103/do-introverts-have-more-willpower-extroverts Are Extroverts more prone to procrastination? Introverts have a strong disposition for will-power. Extroverts have a better ability to mobilize outside influence. Possibly even between the two. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  95. Again...I am not a doctor. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  96. What psychologist say: http://www.psychologytoday.com/articles/200308/procrastination-ten-things-know •It's not trivial. It represents a profound problem of self-regulation. •Procrastinators are made not born. •Having a harsh, controlling father keeps children from developing the ability to regulate themselves. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  97. What psychologist say: http://www.psychologytoday.com/articles/200308/procrastination-ten-things-know •Procrastinators drink more than they intend to—a manifestation of generalized problems in self-regulation. •Procrastinators lie to themselves. •Procrastinators actively look for distractions, particularly ones that don't take a lot of commitment on their part. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  98. How to beat it http://www.psychologytoday.com/articles/200308/procrastination-ten-things-know •Find inspiration in a part of the task from an outside source. •Have others hold you accountable. •Set a schedule and organize your time. •Limit your distractions. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  99. Mental Distractions 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Meeting Invites Mass Emails Instant Messages 31.58% 68.42% 31.58% 52.63% 50% Software Update Notifications Facebook, Twitter, or other Social Networks miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  100. “Have no fear of perfection - you'll never reach it.” miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014 Salvador Dalí Spanish Painter
  101. http://www.psychologytoday.com/blog/self-promotion-introverts/200909/introverts-manage-your-perfectionism-and-reduce-your-agita Are Introverts more prone to perfectionism? "...extraverts tend to broaden the sphere of their work, to present their products early (and often) to the world, to make themselves known to a wide circle, and to multiply relationships and activities... miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  102. http://www.psychologytoday.com/blog/self-promotion-introverts/200909/introverts-manage-your-perfectionism-and-reduce-your-agita Are Introverts more prone to perfectionism? ...the introvert takes the opposite approach, going more deeply into their work, introverts are reluctant to call it finished and publish it.” Isabel Briggs Myers with Peter B. Myers, Gifts Differing: Understanding Personality Type, Davies-Black Publishing, a division of CPP, Inc., 1980, 1995, pp. 54-55. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  103. What psychologist say: •Perfecting can become the joy of the work instead of the thought of finishing it and moving on. •An affliction of the gifted •Rooted in the fears of not being able to live up to others expectations. •Introverts are half the population at large and well over half the gifted population. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  104. http://www.psychologytoday.com/blog/self-promotion-introverts/200909/introverts-manage-your-perfectionism-and-reduce-your-agita How to beat it •When your product is 'good enough' (but not 'perfect'), ship it, and see what happens." - Guy Kawasaki: Don’t worry, be crappy •Set a depth, don’t go deeper. •Remember the purpose. Focus on the journey. •Cultivate a "learning" rather than a "performance" mindset. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  105. I like to beat the ship out of it. miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  106. What are Introverts & Extroverts? What are the extremes? Why you should care. History of UX and how I&E’s fit Work Environments Leadership Styles Communicating Networking Procrastinators and Perfectionists That was a lot of stuff... miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  107. “In a gentle way, you can shake the world.” - Mahatma Gandhi miketownson.com • @miketownson • Slideshare.com/miketownson September 5, 2014
  108. Questions? Extroverts: Yell them out really loud while waving your hands in the air. Introverts: Tweet or email me :)

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