Volker Sommer presents Fujitsu's offerings for SAP Customers at SAPPHIRE 2016 in the SUSE Mini-theatre

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Human Centric
Innovation
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SAPPHIRENOW 2016
SAP Infrastructure
Solutions & Services
May 2016
Volker Sommer
Principal Business Developer
SAP Infrastructure Business

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The Changing Profile of the Data Center
Smart Data Center
 Operational efficiency
 Dynamic business continuity
 Business-centric and
software-defined
 IT as foundation for BI &
Analytics and Digitalization
Request to turn data centers into
centers of business advantage
BI & Analytics
 Agglomeration: Collect &
store data
 Draw insights from data
 Leverage data across the
business
 Democratization of data
Opportunity to materialize
analytics
Hybrid IT
 Bi-modal capability to exploit
and explore
 Infrastructure as a Service
 Governance framework
 Modernizing core systems
whilst supporting innovation
Need for Fast IT alongside
Robust IT
Digital Transformation
 3rd platform strategy to bridge
the digital disconnect
 Digital performance and
analytics
 Infrastructure models
 Digitalization is intensifying
Digital revenues to grow from
16% to 37%
“For the last 20+ years, data center demand at Bank of America has grown continually along with increasing requirements for greater resilience. Through this, the Bank
has invested in growing its data center estate and upgrading facilities…with the advent of ‘the cloud’ and the Bank’s drive toward an internal private cloud…the data
center demand profile has changed and we are adapting to a new paradigm.’ (Nic Barnes, Global Head of Data Center Strategy, Bank of America in Datacenter Dynamics).

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Reason Why: The Impact of Connected Data
2X
Cost of SENSORS
Past 10 years
40X
Cost of BANDWIDTH
Past 10 years
60X
Cost of PROCESSING
Past 10 years
Source: Goldman Sachs Infographic “What is the
Internet of Things?” // Sep 2014
Source: Goldman Sachs Infographic “What is the
Internet of Things?” // Sep 2014
Source: Goldman Sachs Infographic “What is the
Internet of Things?” // Sep 2014
50B
Connected devices
by 2020
*That will be around 7 smart objects for every
human being on Earth!
Source: Fujitsu Technology & Services Vision 2015
+44ZB
Data generated per year by
2020
$11T
Potential economic impact of
up to $11 trillion a year in
2025
Source: IDC & EMC “The Digital Universe of Opportunities”
// April 2014
Source: McKinsey Global Institute “The Internet of Things:
Mapping the Value Beyond the Hype” // June 2015

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Drivers and Obstacles of DigitalizationDigitalTransformation
Digitalization fundamental
to success
Digital success is
hindered by complexity
92% of decision makers
class their organizations
as mature
Transformation Challenges
Digitalization seen as necessary gamble
Transformation Drivers
The main benefits from digitalization are clear to
multiple stakeholders

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In Response: Digital Platform SAP HANA
With PRIMEFLEX for SAP HANA, vast amounts of data can be analyzed in real-time -
on premise or in the cloud - to enable insight-based decisions

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Tangible Customer Proof Points
3x
“Simulating live operation for a SAP
system now couldn’t be easier – and
the subsequent migration of the
tested system to our live environment
only takes a matter of minutes.”
Thanks to FlexFrame, SAP
Provisioning is running three times
faster. “
AKG Group (Manufacturing),
Germany
S/4HANA
“The Fujitsu end-to-end approach is
based on specific expertise in SAP
software and a broad industry experience
across a range of sectors. This has
enabled Fujitsu to build a comprehensive
number of deployments on premises, and
managed SAP operations and cloud
services for SAP solutions. This reflects
traditional SAP applications as well as
innovations, such as SAP S/4HANA®
and the design and implementation of
tailored IoT solutions.”
Fujitsu KISS Report II
50%
“Fujitsu has reduced the resources
required to run our SAP environment,
which has led in turn to dramatic cost
savings,” remarks Suwaid. “We have
halfed our annual IT investment and
when you add in the decreased
manpower required to manage the
SAP environment, further savings are
made.”
Nakilat (Shipping),Qatar
0DT
ScalabilityProject Delivery
“Adaptability is a big topic for us. We
need to make sure that we can add more
users, capacity, and performance as
needed and without risk or interruption,”
comments Köteles. “NetApp clustered
Data ONTAP will be
very helpful to support 24/7 SAP
operations from daily business
to maintenance.”
MOL Group (Oil and Gas), Hungary
Daily Operations Future Proof
DT = Downtime
Value proposition: Aligning IT with the business and empowering enterprises to fully
maximize the value of their SAP environments

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The evolved SAP HANA portfolio
“Ready to run systems” and “reference architectures” simplify the introduction of SAP HANA
Ready to run
Built and tested as a single
product
Pre-integrated and pre-installed
Single order code or simplified
configuration
Reference architecture
Tested, validated design
blueprint, based on PoC
On-site integration and installation
supported by detailed
descriptions
Tailoring option
PRIMEFLEX for SAP HANA

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Faster time to production
DESIGN - Select from myriad
of SW and HW products
INTEGRATE - Assemble
involving multiple admin
domains
TEST - Work off
complex test matrix
DEPLOY
Integrate into
production
environment
Do-it-yourself approachTime to production
DEPLOY
Integrate into
production
environment
Integrated Systems approach
DESIGN - Based on
best practices
INTEGRATE - Pre-integrated
single order delivery
TEST
End-to-end quality assurance
Projectstart
Solution Development in factory At customer's site

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Twice as smart: The combination of PRIMEFLEX for SAP HANA and PRIMEFLEX for
SAP Landscapes
Business Processes run smoothly – thanks to improved availability of HW and SAP services
“With FUJITSU Integrated System PRIMEFLEX for SAP
HANA and PRIMEFLEX for SAP Landscapes, we
experienced simplified and accelerated deployment and
operations. This also laid the foundation for a quick path
to productive use of the new SAP applications and the
SAP HANA database.”
Mr. Sayer Al-Sayer, Al-Sayer Holding, Board Member

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PRIMEFLEX for SAP Offerings at Qatar Oil
and Gas Company (Nakilat)
Challenge
Solution
Business
benefits
 Improve business processes by implementing a consolidated
IT environment and integrated approach for efficiency and
automation
 Reduce operational demand and cost
 Be SAP HANA equipped
 SAP HANA using the FUJITSU Integrated System
PRIMEFLEX platform, combined with PRIMEFLEX for SAP
Landscapes powered by FlexFrame Orchestrator as a basis
for a highly efficient private cloud
 Professional Services and Project Management
 Halved annual IT spend
 Critical business reports now available in seconds
 Highly available access to the information
 Management and maintenance streamlined and simplified
 Full advantage of the latest SAP features
“Fujitsu has reduced the
resources required to run our
business, which has led in turn
to dramatic cost savings. We
have halved our annual IT
investment and when you add in
the decreased manpower
required to manage the SAP
environment, further savings are
made.”
Hamad Suwaid, Information
Technology Manager, Qatar Gas
Transport Company Ltd.
Enabling Digital, Business
Centric Data Center

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