This presentation was created by Mike Haldas, co-founder of AppBurst, to present at the International Association of Conference Centers (IACC) 2013 event "Inspiring Conference Education" in Chicago. The topic of discussion was how to create mobile apps for iPhone, iPad, and Android that can keep conference attendees informed at the event and also engaged with the meeting organizations and conference centers year round. The importance of good quality content as well as how to position content in mobile apps is discussed. Examples of existing mobile apps and features that AppBurst has developed using the "Apps for Events" platform and content management system are also covered. Additional topics and points of discussion included: Flexible data integration & updates AppBurst DashBoard (Mobile CMS) Custom app icon & loading screens Custom secondary loading screens and/or welcome video Your brand’s colors Your choice of navigation icons Your choice of structure and relationships Your design team can work with ours or we can take care of everything Thinking through all of the content that you want in your app and where that content currently exists Mobile app platform provides the best framework for displaying your content on mobile devices Balancing HTML5 and native iOS & Android SDK elements Built in social sharing Enable sharing in any section of the app Share via email, twitter, and Facebook Social campaigns - #hashtags, Facebook giveaways Apps can support multiple languages Users can select their language in app settings Give international clients information in their language Mobile is part of an overall marketing strategy, not an after thought or checkbox on a feature list. Mobile strategy needs to be thought out and integrated within your organization. We can help you strategize and we can implement in bite sized pieces if needed. Build it and they will come. NOT! Cross-promote it, feed it fresh content, and they will definitely come! QR codes at events, promote download on website, newsletters, blogs, articles, interaction. Leverage all of the ways you currently promote events and conference centers to promote your app. Do everything that you do on your website (and more) in your app. What does the conference center currently do to keep attendees engaged now ? Can this process be mobilized? Conference centers always have an upcoming events to talk about and promote. We already support multi-event apps! Promote the property, not just the event with interactive maps. We have an outstanding interactive map engine. What other content is available? Articles, Videos, Food Menus, Entertainment, Services, Property Map. Are there any tools or widgets in place now to make mobile friendly? Hotel registration, restaurant reservations, room service ordering. Content, Content, Content! You already have most of the content! AppBurst can take care of th

1. Mobile Apps for Conferences, Meetings, & Events
Powered by
Keep Event Attendees Engaged
with Interactive Mobile Apps

2.  Mike Haldas, Co-Founder & Managing Partner
 mike@appburst.com
 Twitter @haldas
 Mark Golden, VP Business Development
 mark.golden@appburst.com

3.  AppBurst started in 2008 by Mike Haldas & Rob Cartagine
 Vision to create a platform for rapid development of business
related mobile apps (iPhone, iPad, Android, Web Apps)
 Built first event app for iPhone in 2009 for the Cardiovascular
Research Foundation
 Enhanced platform specifically for the Event industry and
launched our Apps4Events product in 2010
 Successfully launched apps for over 100 events apps on our
platform

4.  Company founders are US
military veterans
 All software development is
done in the USA
 All UI design is done in the
USA
 All customer service is done in
the USA
 We are 100% Made in America!

5.  IACC event attendees
can access content
using the mobile
device of their choice
 Native iOS App
iPhone & iPad format
 Native Android App
 Mobile Website
 Make it easy for your
users to find the app
iaccmobile.com

6.  Session Schedule
 Create Your Schedule
 Calendar Reminders
 Take Notes
 See Attendee List
 Conference Center
Map
 City Guide

7.  Flexible data integration
options
 On demand / real time
data updates
 We can integrate with
any data source
 AppBurst CMS /
Dashboard
 Real time push
messages
 Keep integration as
convenient as possible

8.  Mobile CMS for Event
Apps
 Update content without
updating apps in app
stores
 Content is pushed out on
demand
 Last minute changes are
a snap

9.  Custom app icon & loading
screens
 Custom secondary loading
screens and/or welcome
video
 Your brand’s colors
 Your choice of navigation
icons
 Your choice of structure and
relationships
 Your design team can work
with ours or we can take
care of everything

10.  Thinking through all of the
content that you want in your
app and where that content
currently exists
 Mobile app platform provides
the best framework for
displaying your content on
mobile devices
 Balancing HTML5 and native
iOS & Android SDK elements
 Examples - PDF viewer module
enables better user experience
than simply linking to a PDF in a
browser

11.  Not just a link to a
PDF file
 Interactive -pinch to
zoom, vendor booths
 Sponsorship
opportunities
 No area too big to
map!
 Map an entire
property!
 Largest map created
so far is 36 miles
square x 3!

12.  Built in social
sharing
 Enable sharing in
any section of the
app
 Share via email,
twitter, and
Facebook
 Social campaigns -
#hashtags,
Facebook giveaways

13.  Bookmark event
sessions & speakers
to create your own
personal program
 What else can be
bookmarked that
applies to conference
centers? Favorite
events, restaurants,
food menu items,
endless possibilities

14.  Take notes per
session,
exhibitor,
speaker
 Free form
 Share notes via
email

16.  Track every click,
sessions per day, average
session per user, user
retention, etc.
 Analytics a few hours
behind real-time
 Track campaigns / goals
 Set report access for
multiple organizers,
exhibitors, sponsors, etc.
 Daily app download
report via sent email

17.  Sponsor directory in the app is one option

18.  Rotating banner is another option

19.  We can also position multiple sponsors on banner

20.  Displayed when user taps on multi-sponsor banner

21.  Sponsors not limited to web pages. Endless possibilities!

22.  Feature sponsors in exhibitor map

23.  User can request more info from map

24.  Apps can support multiple languages
 Users can select their language in app settings
 Give international clients information in their
language

25.  What does the conference center currently do to keep attendees engaged now ?
Can this process be mobilized?
 Conference centers always have an upcoming events to talk about and promote.
We already support multi-event apps!
 Promote the property, not just the event with interactive maps. We have an
outstanding interactive map engine.
 What other content is available? Articles, Videos, Food Menus, Entertainment,
Services, Property Map.
 Are there any tools or widgets in place now to make mobile friendly? Hotel
registration, restaurant reservations, room service ordering
 Content, Content, Content! You already have most of the content!

26.  What is the value of an app download?
 What does your marketing department spend on PPC and SEO?
 Our most successful app has over 2 million downloads in an industry that
averages $6.50 per PPC
 An app download is at least a valuable as a click.
 I think it is way better. Mobile users want to use apps and keep them
installed for years (if you motivate them).
 $6.50 x 2 million = $13,000,000
 Apple App store and Google Play store are content distribution for you!

27.  Mobile is part of an overall marketing strategy, not an after thought or checkbox on
a feature list.
 Mobile strategy needs to be thought out and integrated within your organization.
We can help you strategize and we can implement in bite sized pieces if needed.
 Build it and they will come. NOT!
 Cross-promote it, feed it fresh content, and they will definitely come!
 QR codes at events, promote download on website, newsletters, blogs, articles,
interaction.
 Leverage all of the ways you currently promote events and conference centers to
promote your app.
 Do everything that you do on your website (and more) in your app.

28.  Company Website: www.AppBurst.com
 Events Website: www.AppsforEvents.com
 Email: mike@appburst.com
 Twitter: @appburst and @haldas
 To schedule demos and get a list if the latest
event apps powered by AppBurst, please contact
Mark Golden – VP Business Development.
▪ Email: mark.golden@appburst.com