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Marketing tips for recruitment business owners
- 1. Marketing tips to make your
Recruitment Business
punch above its weight
RMI Owner/Director Forum
15 November 2013
Mike Ellingham
Emma Mills
- 2. MESO Marketing
• Help recruitment businesses grow, develop and flourish
Provision of advice, guidance and consultancy
Hands-on management and delivery of specific projects and activities
• Give directors/managers of private businesses the benefits of a
dedicated & experienced Marketing department
Retained number of days per month
Specific project related scope
Overflow / as and when required
© MESO Marketing Ltd
2
- 4. Insight
What
Energy
Sectors are growing ?
Research/biotech
Market
Growth
What
Contract
Testing
Other
Health/
Medical
Forensic
Food
Education
Skills will be needed ?
Pharma
Chemicals/FMCG
Water
Which
Companies are growing ?
What are your
0
Market Share
40%
Competitors doing ?
What do your customers think of your
Service ?
© MESO Marketing Ltd
4
- 5. Strategy
• Company Vision and Values
• Business Plans
• Marketing Strategy & plans
What services are you going to supply?
Who are you going to sell them to?
Why are they going to use you ?
How are they going to hear about you ?
© MESO Marketing Ltd
5
- 6. Delivery
Branding
Websites
Content marketing & social media
Case Studies
Brochures, e-brochures
Direct & e-marketing campaigns
Advertising
PR, Newsletters, Surveys and Award Entries
Tenders & sales proposals / presentations
Events
© MESO Marketing Ltd
6
- 8. PAYW1 – Turn feedback into fees
• Survey your clients and candidates
100
84
81
Overall
Candidate quality
90
87
Staff Knowledge
Communication
80
60
•
•
•
•
•
Identify your strengths & weaknesses
Rescue dissatisfied clients
Identify supporters/case studies
Drive referrals
Reward staff
• Brand it - Look like a big company
40
20
0
“This survey has helped to position the Blue
Pelican brand positively in my mind as I have
never seen customer satisfaction surveys from
other recruitment companies.”
“I think that its excellent that you do a survey like
this. Too many other agencies forget that today's
candidate is tomorrow's client.”
© MESO Marketing Ltd
8
- 9. PAYW2 – Be the specialist in your niche
• “Inch wide mile deep”
• Be the expert in your field(s)
• Use your candidate & client network
to develop information that is unique
and of interest
• Use information as hook to set-up
meetings and / or get vacancies from
new clients
© MESO Marketing Ltd
9
- 11. PAYW3 – Broadcast your knowledge (2)
• Over 2,000 hits
• Discussion on LinkedIn
• First on Google rankings
• New client
• Increased candidate registration
© MESO Marketing Ltd
11
- 12. PAYW3 – Broadcast your knowledge (3)
•
•
•
•
•
•
•
•
•
Jobs
Market views
Trends
Client advice
Candidate advice
New starters
Achievements
Rare candidates
Technical content
© MESO Marketing Ltd
12
- 15. PAYW5 Case Studies – everybody likes success stories
• Successful examples of your
•
•
•
service
Help re-assurance potential new
clients
Reminds current clients of what
you’ve done!
Each target sector / service / skill
© MESO Marketing Ltd
15
- 16. PAYW6 - Digi-brochures are cost effective
• Page-turning software is now
cost effective for most
businesses
• Nicely designed e-brochure
version (page turning) can be
embedded onto your website
• You can digi-print small
numbers – 50 at a time
© MESO Marketing Ltd
16
- 19. Contacts
Mike Ellingham
Twenty years Marketing Manager & Director for leading Business
Services, Outsourcing & Recruitment businesses. Also Sales, business
development & operational expertise
Strategy, Insight, Marketing Communications
Emma Mills
Fifteen years Marketing Manager – agency and client side
Insight, Branding and Marketing Communications
www.mesomk.com
Tel: 01344 636312
© MESO Marketing Ltd
19
